- Develop regional portfolio strategy, plans and content - Drive cross-category digital omni-channel campaigns and lead generation- Manage portfolio rationalization and deliver complete go-to-market tool kit- Organize webinar with KOLs- Initiate market shaping activities

- Elaborate and implement WW Trade marketing plans with local markets and Travel Retail operators.- Develop innovative and impactful 360° go-to-market launch packages and Digital guidelines to support new launches.- Lead E-commerce growth strategy and maximize omni-channel customer journeys. - Increase conversion. - Optimize local social media platforms and advise on Media investments and Influencers programs.

- Led and implemented 3-year Marketing Strategy, Brand Strategy and go-to-marketing tools and 360° support across all Mass Brands Portfolio- Managed Regional P&L and Financial Business review for C-suite - Led Digital transformation and E-commerce growth acceleration plan across all Prestige brands (Elizabeth Arden and Licensed Fragrances), Mass brands (Revlon, Mitchum, Cutex…) and Professional brands (Revlon Professional, American Crew…) and support local implementation for B2B and B2C (DTC and e-commerce platforms)- Managed a team of 2 Marketing executives

- Led regional Digital Transformation, Communication, Marketing and E-Commerce Strategy across all Prestige brands (Elizabeth Arden and Licensed Fragrances), Mass brands (Revlon, Mitchum, Cutex…) and Professional brands (Revlon Professional, American Crew…) and support local implementation for B2B and B2C- Elaborated and implemented 3-year Corporate Digital Vision, Brand Plan and cross-functional Roadmap with KPIs- Investigated new Digital vendors across all touch points (SEO, SEM, Influencers, Content Creation, AR, PIM, Shop Now, UGC integration, Consumer Reviews, CRM…) and roll-out on Digital Innovation tools- Implemented Regional Training Sessions across all Departments to drive Digital Transformation - Supported E-Commerce implementation and content syndication across Amazon, Pure Players and Etailers-Implemented content and DTC Website roll-out and optimized SEO, UX/UI, navigation and shoppability- Optimized Digital Media mix and budget, monitoring Google AdWords, CPC, CPM, CTR, CPE, ROADS, EMV, ER- Delivered E-Commerce and Social Media Tool kit for launches and lead E-Commerce Net Sales growth - Provided guidelines on Influencers Marketing Campaigns and check profiles, optimizing the ROI and EMV- Implemented GDPR compliancy and cross-functional process in Europe

- Manage a large brand portfolio including Elizabeth Arden Skincare, Make-up and Fragrance, Juicy Couture, John Varvatos, Giorgio Beverley Hills, Britney Spears, Christina Aguilera, Elizabeth Taylor, Nicki Minaj, Chopard, La Perla- Insure regional relevance of new product developments by representing strongly regional market needs and investing heavily in internal product development relationships- Develop strong consumer experience “The Red Door Experience” and Trade activation at retailers- Contribute to develop and manage regional e-commerce, CRM and digital and social media platforms- Manage a team of 3 Marketing executives with an emphasis on individual growth and mentorship- Actively foster interactions between departments and regions to ensure smooth collaboration and fluid communication across Global and Local Marketing, Digital, PR, Training, Supply Chain, IT and Finance

- Led regional marketing for Elizabeth Arden Skincare, Make-up and Fragrance- Provided Marketing strategy and guidelines to the affiliates in terms of key focus, Media investment, fuel spend, Merchandising, Digital.- Developed the 360° Launch strategy and ensured the delivery of tool box, adapted to the region.- Defined launch potential in terms of Net sales and Profit and pricing strategy, managing brand P&L, monitoring brand performance and ROI. - Identified and promoted best practices across affiliates including sales tactics and, tools, and marketing programs- Managed a team of 2 Marketing executives

- Implemented the European marketing calendar, objectives, and go-to-market strategies- Established pricing, promotional, merchandising, and fuel spend guidelines.- Managed and provided launch material to support 360° activation plan including media.- Monitored launch key performance indicators against objectives- Developed regional promotional programs such as value sets, gift with purchase, sampling, price promotion - Provided launch results, key learnings, markets analysis, and competitive data with global marketing- Managed 1 Marketing executive

- Coordinated and led the marketing calendar for 35 countries- Developed and monitored trade marketing activities and tools- Supplied point-of-sale material and provided launch guidelines and sales tools- Analyzed sales and managed inventory risks- Determined worldwide production forecast- Defined financial targets

- Planed successful strategies to launch new innovations - Carried out promotional activities and events: advertising, mailing campaigns and makeup class events- Analyzed competitive intelligence and optimized sales - Coordinated events and organized training sessions - Designed merchandising displays with planograms and optimized the POS- Developed sales tools and brochures

International Fragrances Development- Kouros, Opium, Cinema- International Marketing Development – Brands Opium, Kouros and Cinema - Assisted in the development of new innovations including YSL Opium, Kouros, and Cinema - Managed relationships with advertising and creative agencies, monitoring briefings and creative execution- Introduced launch strategies for affiliates