Vanessa Leeder Email & Phone Number

Pasadena, California, Us

Review the current state of customer engagement productivity across the Bluebeam Global Sales teams.Created and manage a 12-month Global Sales Enablement Roadmap.Built and maintain a sales enablement program that provides sales teams with the right tools and training, that meet their specific needs.Created a comprehensive onboarding program that sets new sales hires up for success and ensures they have the knowledge and skills to excel in the role.Develop and maintain a comprehensive sales training program that provides new and existing sales reps with the knowledge, skills, and resources they need to be successful.Collaborate with sales operations to ensure that sales processes are efficient and effective and that sales technology tools are used to their full potential.Coordinate with marketing to ensure that sales messaging is aligned with the company's overall brand and messaging strategy.Collaborate with the marketing team to develop sales collateral, presentations, and other materials that support the sales process.Maintain a library of sales collateral, including product sheets, case studies, whitepapers, and presentations, to support sales reps in their sales efforts.Create and maintain sales playbooks outlining best practices, processes, and scripts to help sales reps effectively engage with customers.Monitor and report on sales performance metrics to identify areas for improvement and make recommendations for changes to the sales strategy.Continuously evaluate and improve the effectiveness of the sales enablement program.

Pasadena, California, Us

Responsible for working with teams across the organization to design, develop and deliver enablement tools and programs that enhanced the performance of Bluebeam’s sales teams around the globe. Created content and tools for all routes-to-market globallyDeveloped and implemented training programs and curriculum for the sales organization that increased salesforce productivity and performance globallyCommunicated progress on enablement projects to key stakeholders and set clear expectations for the anticipated use and impact of deliverablesDelivered a blended learning model that includes instructor led (classroom), event based, live web and self-paced trainingCreated new employee on-boarding (NEO) curriculum

Santa Clara, California, Us

A dynamic fast-paced metric driven sales environment. Training and coaching new hires and existing sales and customer care teams. Sales teams were responsible for achieving $26.8 million in sales per year. 2018 we ran at 150% of quota.Developed and maintained material for New Hire trainingPrepared new sales representatives by conducting orientation to sales process, developing individual coaching plans, providing resources and assistance and scheduling one-on-one sessions with senior representativesDetermined training needs by observing sales calls, studying Salesforce sales results reports, conferring with sales managers and collaborating with other trainersProvided face to face and web-based training in one-on-one, small and large group environmentsCaptured and retained attention of training audience through both facilitation skills and training materialMonitored and measured training effectiveness by conducting surveys, interviews and focus groups with employees and consolidating feedback received to identify gaps and to assist in the overall training decision making processes

Consulted with international clients to sell, design and deliver highly focused and dynamic L&D solutions ranging from Leadership, Management, Sales/Marketing, Customer Service and Presentation Skills. Ensured that L&D supported clients to be more cost effective.Delivered a customized project in Vienna and Munich once a year with Viking River Cruises, training the entire crew in Customer Service, Leadership and Communication Skills, prior to the start of their season.Clients include:Jaguar/Land RoverCity of Las VegasMonsterManaged the sales and customer service departments for an international logistics company on a 12- month contract with the remit to transform performance and profitability. This was achieved by restructuring the teams and developing key competencies. Designed and implemented a new induction program, introduced appraisals and set up a learning needs analysis process. Specifically looked for and focused on areas to streamline processes to improve business operations and reduce costs.Implemented induction training with new recruitsIntroduced appraisals and identified learning needs analysis (LNA)One-on-One coaching with customer service and sales teamsTeam building training

Oud Metha, Dubai, Ae

This company had a very strong presence in the United Arab Emirates and focused primarily on the oil and gas and government industries, where outstanding customer service and extraordinarily high standards were required in this fast-growing part of the world. Managed the operation and sales team of this key office in Abu Dhabi and increased turnover by 85% in first year.Sales Management of 35 consultants with oversight of quality control for materials, design policies and procedures. Responsible for the continuous professional development of the teamFacilitation of DISC, MBTI and SPIN selling techniquesAccount management of key clients including the largest customer in the UAE, within the oil and gas industryRevenue and sales budget responsibility and operational management of all training schedulesResponsible for the sales pipeline from targeting, through to closing contracts and maintenance of client relationships. Provided regular monthly reports to senior management with data on market shifts, customer behavior and feedback for product development

Built a highly successful logistics business for 10 years, building up a loyal client base with whom I still maintain relationships to this day and grew into a $3,000,000 company. Oversaw all aspects of the business from leadership, sales/marketing, HR and accounts.Set up and managed new ‘service focused’ courier business in UKManaged operation of 20 staffInstilled a customer-focused work ethic, with customer satisfaction at the heart of the businessDeveloped all employees through training and coachingKey clients included well-known brands from a wide range of industriesMaintained profit margins of 65% throughout the history of the company