Vanessa Lui Email & Phone Number

Seattle, Washington, United States

• Managed paid search advertising campaigns for brands on Amazon• Analyzed advertising results to make optimizations to better drive sales and improve ad efficiency• Ran promotions during Amazon deal events (e.g. Prime Day, Black Friday/Cyber Monday, Pet Day, etc.) to encourage new-to-brand purchase, increase product sales rank, and grow total revenue• Created Amazon Brand Stores to build brand awareness, showcase products, and boost top-line sales• Led marketing client calls to discuss ad strategy and review sales data and ad performance• Conducted competitor analysis and keyword research when launching campaigns for new products

Bellevue, Washington, United States

Sales floor support at Factoria Mall Rack• Assisted customers in finding items and providing recommendations based on their needs• Collaborated with managers on floor projects, strategically crafting feature fixtures to maximize promotional impact• Created a smooth fitting room experience by greeting customers and sorting and returning clothing to the floor in a timely manner• Handled customer issues and conflicts regarding returns, payment, and complaints by locating resources for problem resolution

Kirkland, Washington, United States

• Managed CRM via software platforms, such as HubSpot and Salesforce• Generated leads by conducting comprehensive research on companies to build a sales pipeline• Delivered direct marketing emails to prospective clients and associates• Reviewed and edited articles and blog posts to publish on Medium and the company's website

Bachelor Of Business Administration - Bba, Marketing

High School Diploma