Seasoned Recruitment Marketing Manager | 15+ Years of experience in marketing, recruitment marketing and cultivating relationships.My career is marked by a track record in managing high-impact marketing campaigns, creating and optimizing digital content, implementing email campaigns and leading cross-functional teams to achieve strategic goals.Strategic Recruitment & Marketing Expertise:•High School Athlete Recruitment: Led the recruitment of high school athletes for college sports programs, significantly boosting engagement and applications through targeted marketing efforts at Stack Sports - CaptainU.•Graduate Program Recruitment: Responsible for the recruitment of quality Masters students for the innovative program at the McCombs School of Business.•Multi-Channel Content Strategies: Collaborated with teams to develop and execute compelling email and social media content, increasing social media followers and enhancing recruitment outcomes.• Digital Marketing Leadership: Led initiatives to optimize content and improve user experience on both the existing website and the upcoming redesigned version.Driving Innovation & Growth:•Email Marketing Management: Oversaw the creation, deployment, and analysis of email marketing campaigns, ensuring effective communication and heightened candidate engagement.•SEO & Content Optimization: Implemented SEO strategies for program websites and digital content, significantly boosting visibility and reach while aligning with brand guidelines.•Project Management: Completed the Google Project Management Certification Program and successfully managed various projects, including a $20K home renovation, demonstrating strong organizational and leadership skills.Team Collaboration & Brand Management:•Cross-Functional Team Leadership: Worked with sales, graphic design, and marketing teams to produce engaging content and marketing materials that effectively communicated brand messaging and attracted high-quality candidates.•Content Accuracy & Consistency: Maintained a cohesive brand presence across digital platforms, ensuring accuracy and consistency in all marketing materials and content.
Listed skills include Market Research, Web Analytics, Marketing Strategy, Marketing, and 15 others.