Vanessa Smith Email & Phone Number

•Took the business concept for this company from paper to operation, actively participating in all steps of growth.•Created a technical operations manual that was a pillar of operational support for employees. •Provided flexible support in all departments providing a seamless workflow regardless of transitions, growth, or employee availability. •Provided client communication, resolving escalations and retaining business while supporting brand image.•Oversaw the integration of a professional accounting firm that helped reduce manual data entry issues and recovered a significant amount of billables. •Operationally condensed to a singular client-facing platform to maximize client ease of use. •Implemented continuous improvement opportunities within each individual department, branching into revenue improvements company wide. •Supervised all departmental hiring and provided educational and professional advancement opportunities to employees. •Operationally budgeted for and executed the bi-weekly payroll, managing deductions and state garnishments.

Detroit, Mi, Us

-Evaluates competitor pricing structures and adjusts property pricing accordingly to maintain a competitive advantage.-Developed and taught training programs focusing on sales metrics and best practice policies. -Audits and pushes promotions through our Internet Listing Services (ILS). -Experienced working in lease-ups, historic renovation and re-positioning. -Assists the company in developing key relationships with businesses and organizations located in the 16 cities and seven states of operation. -Develop and implement local outreach and digital marketing strategies, which will create meaningful business relationships through large-scale corporate outreach efforts.-Attends local networking and chamber events, and constantly promotes awareness about the surrounding community.- Makes frequent use of advertising platforms such as Craigslist, Facebook, Instagram and offers recommendations to increase traffic based on current trends and competition within the portfolio of properties.-Trains and develops community sales professionals how to perform marketing outreach efforts with local, small to medium size companies and organizations to sell the features and benefits of their communities.-Shares best practices for hosting and touring clients at the community and understanding their needs, employee demographics and relocation programs.-Reviews property budgets to ensure departments are staying within allotted amounts.

South Lyon, Mi, Us

-Extensively studied the real estate industry with Fortune Builders and the Mastery community. -Founding member of the company, providing initial set up of the business structure and implementing key marketing principles. -Managed outsourcing of various positions to maximize company efficiency. -Attended networking events around the world to develop relationships with private lenders, financial institutions, and wholesaling opportunities. -Actively participated in setting up the LLC and S Corp in Nevada, working with a legal team to ensure compliance. -Developed and maintained the company website, social medias, blogs, print material, and advertising.

Ortonville, Mi, Us

-Recognized the opportunity to develop a SBE professional riding business venture which developed into a large equestrian center. -Campaigned on behalf of several rescue horses, successfully covering expenses whilepromoting awareness throughout the community utilizing news agencies, social media, etc.-Proven record of 100% supply inventory accuracy.-Successfully created a multi-discipline facility, tearing down discipline barriers and establishing a unique riding center that challenged traditional equestrian culture. -Researched emerging trends and reacted to market needs accordingly. -Marketed and sold to customers at approximately 45% higher than the expected rate. -Anticipated and averted legal problems associated with high impact, extreme sports. -Networked and maintained continuous relationships that resulted in rapid year-over-year (YOY) growth.-Manage day to day care of equine facility and interact with all clientele. -Coordinate and run shows, clinics, and other equine events.-Market and promote the business through social media branding, print and digital means. -Utilize pay per click advertising and analyze impressions with various demographics.-Purchase, lease and sell horses of various caliber on behalf of clients. -Maintain Quickbooks by providing invoicing, client notices, profit and loss reports, and collected on outstanding balances. -Schedule with local vets and specialists for Spring and Fall shots, Coggins renewal, Declarations of Health, and emergency procedures.-Provide transportation for clients to and from horse shows, getting them from the barn into the show gate.

Shelby Township, Mi, Us

Director of Property Management at Lift PM:• Developed Standard Operating Procedures (SOP) to enhance business processes and operations. • Retained contractors, took point on project management for rehabs, and coordinated with property owners for approval. • Managed over 1K residential homes across the state of MI, while coordinating with our partners in UT.• Co-created Key Performance Indicators (KPI) for employees to measure performance. • Promoted from Marketing Director to Director of the Michigan branch when Lift and JGI merged in 2014.Marketing Director at John Graham Inc.: • Implemented procedures to ensure all departments were operationally efficient. • Redesigned the company webpages into one unified landing page (www.johngrahaminc.com) and managed the Search Engine Optimization (SEO). • Developed advertisements for print, web, and international magazines for distribution.• Collaborated with a graphic artist and photographer to generate professional images for the company's website and distribution material. • Coordinated the scheduling for International trade shows and professional networking events to increase business opportunities.• Created interactive presentations, re-wrote the company business plan, and provided strategic leadership for company and brand growth. • Managed the creation and distribution of all PR and Press Releases.• Liaised with Australia, Hong Kong, and Israel to advertise investment opportunities.• Conducted international demographic studies to enhance advertising techniques in other countries.• Focused on Corporate Social Responsibility (CSR) by utilizing charity donations and hosting events to revitalize Detroit. • Developed SWOT analysis to improve the company's competitive edge through analyzing marketing trends in real estate.• Incorporated a marketing plan for the company to promote the brand.

Troy, Michigan, Us

Social Media Manager•Consistently updated Twitter, LinkedIn, and Facebook to engage followers and stay relevant in the social media community. •Updated company blog posts to exponentially generate more traffic and applications for open job postings. •Wrote and managed press releases and handled public relations. •Instrumental in the development and organization of charity and nonprofit event marketing material.•Copy editor for all updates to multiple company websites.Recruiting Associate •Successfully navigated through gatekeepers to contact hard to reach candidates filling specialized positions.•Managed multiple job orders simultaneously in a variety of industries.•Created availability afterhours to close deals in different time zones across the nation. •Negotiated compensation packages on behalf of the client.•Screened and coached potential candidates for every open position before presenting to the client. Candidate Sourcing Specialist•Utilized databases, articles, trade journals, social media, and a multitude of other sources to locate the best candidates for open job orders. •Researched new methods and tools for to use for sourcing that would maximize the number of quality candidates. •Communicated with clients to gather a detailed description of the desired candidate. •Developed heat maps on client competitors to target the optimal employees.

Troy, Michigan, Us

Career Service Director•Established relationships with career fair organizations throughout the state and provided onsite resume reviews for job seekers. •Attended universities to lecture students on proper resume development, distribution, and interviewing processes. •Championed career coaching sessions with clients to help prepare them for career transitions. •Expert resume writing and development representative for local Chamber of Commerce events and workshops.•Produced online career advancement presentations to be distributed throughout the community and local universities. •Specialized in executive, professional, transitional, entry and federal resume services.•Directed and oversaw the resume writing team and was responsible for the recruitment and hiring of new team members.•Utilized forecasting to develop budgets, maintain proper staff levels, and monitor product visibility. Career Services Manager•Liaised between the client and the writing team to ensure products and services met industry standards as well as personal expectations. •Utilized strategic solution based selling methods when building relationships with clients that resulted in additional sales.•Networked with companies to help facilitate client placement post resume production. •Conducted SWOT analysis and other research to expand business across the nation. •Assisted in trend research to identify keywords and maximize Search Engine Optimization (SEO) on resumes.

•Developed promotional materials used in trade publications that were distributed across the state. •Implemented the green initiative for a digital binder to replace a 300 page print binder with a USB drive. •Collaborated with vendors in the data collection process for the digital binder. •Created, distributed, and summarized results from a customer satisfaction survey.•Instrumental in the implementation of a new contact management database.•Organized, moderated and provided written conclusions from a focus group about strategic showroom layout.•Spearheaded all social media marketing and online marketing campaigns to reach an untargeted niche of potential clients. •Oversaw improvements to the website and developed content to maximize impact.

•Established a comprehensive business plan for breeding and sales resulting in a 75% increase in sales annually. •Networked with successful collie business owners to increase brand awareness. •Researched and conducted a detailed business analysis and marketing plan to promote the company and professional image.•Rapid promotion from Facilities Manager based on exceptional performance.

Bachelor’S Degree, International Business Management/ Hr

Education record