Creative and accomplished Brand and Communications executive , strategic leader, with a proven track-record of strong achievements for inspiring brands.Recognized expertise in driving brand image with business sense, shaping Digital/ social campaigns, influencers/PR/events/media understanding, creating efficient content and story-telling, and building relevant kpi and analytics.Passion for bold global/local communication challenges including digital transformation of existing PR model towards new Influencer Marketing and social media strategies.Extensive experience in the luxury goods, beauty, lifestyle industries with in-depth knowledge of fragrance, make up, skincare, fashion, and design. Highly qualified network of influencers, bloggers, vloggers, instagrammers, VIP, media.Strong leadership of projects and people accross a variety of areas including:- defining end to end creative concept and communications strategy- designing winning global PR/Digital/ social campaigns and brand content- creating story telling/narratives for existing and new businesses- developing high-end Luxury events with a global influencers/VIP/media outreach- managing agencies and third-part; - managing change and communication crisis- creating strong relationships with licensing partners and high caliber advertising talents (directors, photographers, celebrities)- corporate and internal communication with top executivesEntrepreneurial mindset and energizing & enthusiastic leader with good relationshipsoft skills and a great experience at recruiting, training, managing, growing talents and working collaboratively in cross-functional organizations.International and local France scope with proven track records in launching brands in China and Korea.