Vanessa Mcfarlane

Vanessa Mcfarlane Email and Phone Number

Marketing Manager @ CVM: The Value Growth Company
Boulder, CO, US
Vanessa Mcfarlane's Location
Denver, Colorado, United States, United States
About Vanessa Mcfarlane

Owner of a marketing consulting business, looking for small and medium business clients that need help with their marketing strategy, content design, and storytelling. Passionate about writing (including editing), creating content, and process implementation and improvement. Also looking to thrive with sport and outdoor brands and environmentally conscious businesses.Versatile individual whose career journey has seamlessly transitioned through athletics, marketing, finance, and operations, each marked by extraordinary achievements and commitment to excellence and growth. Additional experiences include multiple outdoor certifications including AIARE I and Advanced Wilderness First Aid. Further experience as a diving and gymnastics youth and Junior Olympic coach and a snowboard instructor. Always committed to growth and learning. Pro big mountain snowboarder in the making.

Vanessa Mcfarlane's Current Company Details
CVM: The Value Growth Company

Cvm: The Value Growth Company

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Marketing Manager
Boulder, CO, US
Employees:
4
Vanessa Mcfarlane Work Experience Details
  • Cvm: The Value Growth Company
    Marketing Manager
    Cvm: The Value Growth Company
    Boulder, Co, Us
  • Full Out Services Llc
    Owner
    Full Out Services Llc Oct 2024 - Present
    Full Out Services LLC specializes in content strategy, branded marketing, and storytelling. We dive into your business goals to implement a 10/10 marketing plan that will drive value for your clientele.
  • Cantaloupe Inc
    Revenue Operations Manager
    Cantaloupe Inc Sep 2021 - Sep 2024
    Malvern, Pennsylvania, Us
    -Led cross-functional implementation, collaboration, and communication with internal team of 30+ sales representatives, account managers, and engineers.-Supported the Director of Operations with developing system processes that reduced billing errors by over 75%. -Managed and advised three Operations Specialists on process flows, standard procedures, and project management. -Recovered thousands of dollars of uncollected revenue and optimized monthly billing by implementing an internal audit of customer billing plans. -Collaborated with the product development team to generate monthly updates for billing software and prepared meetings to verify new adjustments. -Managed, analyzed, and adjusted novation agreements’ monthly billing reports that were worth over $200K. -Assessed contracts and billing invoices to ensure services were correctly aligned with customer contracts, contract accuracy, and billing reconciliation. -Approved and implemented negotiated sales contracts via CPQ, in alignment with company’s internal policies and procedures. -Accelerated creation of customer accounts and billing plans for newly executed agreements.
  • Cantaloupe Inc
    Operations Support Specialist
    Cantaloupe Inc May 2021 - Sep 2021
    Malvern, Pennsylvania, Us
    • Managed account acquisitions worth over $5 million for 1,000+ cashless payment devices and networking system software.• Facilitated transfer, activation, and deactivation cases for 10,000+ customers, maintaining the client management system.• Successfully trained 9 contractors on Salesforce and effective interaction with clients.
  • Pedal Pushers Cyclery
    Marketing Manager
    Pedal Pushers Cyclery Apr 2024 - Aug 2024
    Golden, Co, Us
    -Developed and executed marketing strategies to promote products and services to 5,000+ customers.-Managed analytics and created social media content for 5,000+ followers, gaining 1,500+ Instagram followers in a span of 3 months. -Planned demo events, listed and managed tickets, and coordinated with bike brands for inventory and demo materials. -Created, managed, and optimized the marketing budget, increasing revenue by over 10%.-Designed and managed promotional materials by updating the website and sending weekly email campaigns to 6,000+ subscribers. I designed most of the website content as seen below.https://www.pedalpusherscyclery.com/
  • The Pledgettes
    Marketing Operations Coordinator
    The Pledgettes Mar 2022 - Sep 2022
    -Developed and oversaw the social media and events calendar by scheduling posts and designing content. -Wrote 3-4 monthly financial blogs and enhanced SEO to draw a 25% increase in website visitors. -Drafted and edited briefing memos, Q&A documents, and webinar presentations. -Generated hundreds of dollars in membership fees from 100+ members and prospects by designing automated emails and driving user engagement by over 20%. -Monitored social media analytics of 5,000+ followers.
  • Juniperseed Mercantile
    Production Assistant
    Juniperseed Mercantile Oct 2020 - Apr 2021
    • Produced 100+ sustainable and organic household and beauty products.• Reduced the store’s waste by 30%, through implementing hard-to-recycle services and reusing and upcycling materials.• Marketed products on social media and educated retail customers on zero-waste design.
  • Difference Makers Llc
    Financial Operations Specialist
    Difference Makers Llc Aug 2019 - Aug 2020
    Saint Augustine, Florida, Us
    • Managed and analyzed 200+ corporate contracts valued at over $1 million.• Translated legal and financial reports into Excel templates to support clients’ accounts payable teams with billing.
  • Pro2Ceo
    Marketing Assistant
    Pro2Ceo Mar 2019 - Nov 2019
    Tampa, Florida, Us
    • Designed a climate action marketing campaign targeting professional athletes, businesses, and institutions to invest their philanthropic contributions towards renewable energy and zero-waste innovation.• Revitalized marketing collateral, improving internal communications in promotional campaigns by over 10%.

Vanessa Mcfarlane Skills

Public Speaking Spanish Leadership Athletic Coaching Social Media Marketing Statistics Quantitative Research Business To Business Economic Development Teaching Qualitative Research Athlete Development Marketing Research Brazilian Portuguese Apa Writing Business To Consumer Sales Course Planning Sponsorship Marketing Customer Relationship Management Adobe Photoshop Fundraising

Vanessa Mcfarlane Education Details

  • Florida State University
    Florida State University
    Sport Management
  • Smith College
    Smith College
    Exercise Science

Frequently Asked Questions about Vanessa Mcfarlane

What company does Vanessa Mcfarlane work for?

Vanessa Mcfarlane works for Cvm: The Value Growth Company

What is Vanessa Mcfarlane's role at the current company?

Vanessa Mcfarlane's current role is Marketing Manager.

What schools did Vanessa Mcfarlane attend?

Vanessa Mcfarlane attended Florida State University, Smith College.

What skills is Vanessa Mcfarlane known for?

Vanessa Mcfarlane has skills like Public Speaking, Spanish, Leadership, Athletic Coaching, Social Media Marketing, Statistics, Quantitative Research, Business To Business, Economic Development, Teaching, Qualitative Research, Athlete Development.

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