Vanessa Mcfarlane Email and Phone Number
Owner of a marketing consulting business, looking for small and medium business clients that need help with their marketing strategy, content design, and storytelling. Passionate about writing (including editing), creating content, and process implementation and improvement. Also looking to thrive with sport and outdoor brands and environmentally conscious businesses.Versatile individual whose career journey has seamlessly transitioned through athletics, marketing, finance, and operations, each marked by extraordinary achievements and commitment to excellence and growth. Additional experiences include multiple outdoor certifications including AIARE I and Advanced Wilderness First Aid. Further experience as a diving and gymnastics youth and Junior Olympic coach and a snowboard instructor. Always committed to growth and learning. Pro big mountain snowboarder in the making.
Cvm: The Value Growth Company
View- Website:
- corporatevalue.net
- Employees:
- 4
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Marketing ManagerCvm: The Value Growth CompanyBoulder, Co, Us -
OwnerFull Out Services Llc Oct 2024 - PresentFull Out Services LLC specializes in content strategy, branded marketing, and storytelling. We dive into your business goals to implement a 10/10 marketing plan that will drive value for your clientele.
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Revenue Operations ManagerCantaloupe Inc Sep 2021 - Sep 2024Malvern, Pennsylvania, Us-Led cross-functional implementation, collaboration, and communication with internal team of 30+ sales representatives, account managers, and engineers.-Supported the Director of Operations with developing system processes that reduced billing errors by over 75%. -Managed and advised three Operations Specialists on process flows, standard procedures, and project management. -Recovered thousands of dollars of uncollected revenue and optimized monthly billing by implementing an internal audit of customer billing plans. -Collaborated with the product development team to generate monthly updates for billing software and prepared meetings to verify new adjustments. -Managed, analyzed, and adjusted novation agreements’ monthly billing reports that were worth over $200K. -Assessed contracts and billing invoices to ensure services were correctly aligned with customer contracts, contract accuracy, and billing reconciliation. -Approved and implemented negotiated sales contracts via CPQ, in alignment with company’s internal policies and procedures. -Accelerated creation of customer accounts and billing plans for newly executed agreements. -
Operations Support SpecialistCantaloupe Inc May 2021 - Sep 2021Malvern, Pennsylvania, Us• Managed account acquisitions worth over $5 million for 1,000+ cashless payment devices and networking system software.• Facilitated transfer, activation, and deactivation cases for 10,000+ customers, maintaining the client management system.• Successfully trained 9 contractors on Salesforce and effective interaction with clients. -
Marketing ManagerPedal Pushers Cyclery Apr 2024 - Aug 2024Golden, Co, Us-Developed and executed marketing strategies to promote products and services to 5,000+ customers.-Managed analytics and created social media content for 5,000+ followers, gaining 1,500+ Instagram followers in a span of 3 months. -Planned demo events, listed and managed tickets, and coordinated with bike brands for inventory and demo materials. -Created, managed, and optimized the marketing budget, increasing revenue by over 10%.-Designed and managed promotional materials by updating the website and sending weekly email campaigns to 6,000+ subscribers. I designed most of the website content as seen below.https://www.pedalpusherscyclery.com/ -
Marketing Operations CoordinatorThe Pledgettes Mar 2022 - Sep 2022-Developed and oversaw the social media and events calendar by scheduling posts and designing content. -Wrote 3-4 monthly financial blogs and enhanced SEO to draw a 25% increase in website visitors. -Drafted and edited briefing memos, Q&A documents, and webinar presentations. -Generated hundreds of dollars in membership fees from 100+ members and prospects by designing automated emails and driving user engagement by over 20%. -Monitored social media analytics of 5,000+ followers. -
Production AssistantJuniperseed Mercantile Oct 2020 - Apr 2021• Produced 100+ sustainable and organic household and beauty products.• Reduced the store’s waste by 30%, through implementing hard-to-recycle services and reusing and upcycling materials.• Marketed products on social media and educated retail customers on zero-waste design.
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Financial Operations SpecialistDifference Makers Llc Aug 2019 - Aug 2020Saint Augustine, Florida, Us• Managed and analyzed 200+ corporate contracts valued at over $1 million.• Translated legal and financial reports into Excel templates to support clients’ accounts payable teams with billing. -
Marketing AssistantPro2Ceo Mar 2019 - Nov 2019Tampa, Florida, Us• Designed a climate action marketing campaign targeting professional athletes, businesses, and institutions to invest their philanthropic contributions towards renewable energy and zero-waste innovation.• Revitalized marketing collateral, improving internal communications in promotional campaigns by over 10%.
Vanessa Mcfarlane Skills
Vanessa Mcfarlane Education Details
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Florida State UniversitySport Management -
Smith CollegeExercise Science
Frequently Asked Questions about Vanessa Mcfarlane
What company does Vanessa Mcfarlane work for?
Vanessa Mcfarlane works for Cvm: The Value Growth Company
What is Vanessa Mcfarlane's role at the current company?
Vanessa Mcfarlane's current role is Marketing Manager.
What schools did Vanessa Mcfarlane attend?
Vanessa Mcfarlane attended Florida State University, Smith College.
What skills is Vanessa Mcfarlane known for?
Vanessa Mcfarlane has skills like Public Speaking, Spanish, Leadership, Athletic Coaching, Social Media Marketing, Statistics, Quantitative Research, Business To Business, Economic Development, Teaching, Qualitative Research, Athlete Development.
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