Vanessa Mendes De Sousa Email & Phone Number

Botucatu, São Paulo, Brasil

Ribeirão Preto-Sp

Responsible for the evolution of the marketing area, going from 2 to 16 employees in 4 years, in a period of hard expansion and professionalization of the company. Management of Product, Institutional, Digital, SDR, POS and Intelligence teams. Reporting to the Commercial and Marketing Director.

Barueri, São Paulo, Brasil

Responsible for Communication, Brand, Digital Marketing, Incentive laws, Marketing B2B, and support for other activities.

São Paulo E Região, Brasil

• Deployment of Marketing Intelligence area, with the main objective to measure the ROI of mixed media;• Specification of processes and implementation of Data Ware House, with training in throughout Brazil;• Achievement, approval and maintenance of customized BI system with 15 online dashboards;• Deployment of Call Center for prospects.• Managed market studies, competition, new business, pricing, profile analysis of the visitors and buyers;• Responsible for the website management of the Company and the implementation of a new website;• Online media management, creation of e-mail marketing and generation of mailings.• Development of monthly newsletter, articles and agenda for internal communication with all employees;• Implementation of internal training on communication, writing and Portuguese domain.• In partnership with HR, organization of internal marketing actions, events and year-end get-togethers;• Interface with the press on demands related to the brand and products;• Management of payments in SAP ERP FI, competition and contracting suppliers.

São Paulo E Região, Brasil

03/2010 – 08/2011 | Last position: Senior Marketing Analyst• Central coordination of pre-sale service and telemarketing with 100 workstations;• Responsible for action plans that resulted in an average 50% increase in performance measured by scheduling the POS, the cost of the operation was reduced by 20%;• Technology deployment to read the prospect's contact, the source media, business and sales;• Training to seven states, explaining the handling of the new systems, processes and data analysis.03/2009 – 03/2010 | Position: Analyst Customer Relationship Junior• Participation in the implementation of a Call Center to Customers, and was responsible for the training and development of intranet in Microsoft SharePoint;• Friction management and monitoring of complaints in the press.

Master Of Business Administration - Mba, Marketing, 10

A banca examinadora indicou o meu trabalho ao Prêmio USP, que é um reconhecimento aos alunos que mais se destacaram. Tema da.

Master Of Business Administration (M.B.A.), Information Management And Business Intelligence

Extra Course, Positive Leadership

Undergraduate, Audiovisual

Extra Course, Performing Arts With Professional Registration As Actress

English For Speakers Of Other Languages (Esol), Teaching English As A Second Or Foreign Language/Esl Language Instructor

In 2015 I lived for 6 months in Florida/USA