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I started my career at the tipping point for cloud-based software and can’t imagine a time before it. Over the last 13 years I have worked in everything from marketplaces (B2C-to-B2B) to Machine Learning SaaS to releasing propriety technology open-source. Moreover, I’ve experienced a range of industries: recruitment tech, DevOps tech, martech, retail tech, communications tech, e-commerce tech, media/publisher tech, operations, FinTech.I've spent most of my time leading SaaS marketing strategy, but when that strategy necessitated a product-led growth model, I jumped into Product Management and growth hacking. The times where a sales-led growth model was most appropriate, I took on responsibilities for Sales (mostly coaching, enablement and sales analytics). Finally, having spent so much of my career in SaaS, I've also enjoyed helping to build Customer Success programs.I’m particularly fond of unsexy, abstract, advanced technology where I can build a hybrid product-led/sales-led growth model. Give me a platform that's only accessible via API, a machine learning algorithm, a testing software, an open-source component, etc. and I’ll commercialise it.Skills: strategic marketing including - GTM planning, go-to-customer planning, product-led growth, sales-led growth, product marketing, customer marketing, sales processes and enablement, pipeline and revenue forecasting, growth hacking, SEO, SEM, content marketing, product management, product packaging and pricing, web design/layout, email marketing, pipeline marketing (lead management, lead scoring), data analysis, customer profiling and persona building, market segmentation, market research, SQL, HTML, Photoshop, Python, Javascript. Preferred MarTech stack: Segment, Hubspot Marketing/CRM/Service hub, Mixpanel, Buzzsumo, Keywordtool.io, Lead Forensics/Leasfeeder, Showpad, Hotjar, Tableau, Google Analytics/Datastudio, Datahug, SEMRush, Vaino, Wistia, UberFlip, SimilarTech/Buildwidth, Qualtrics
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Fractional Gtm StrategistAndsendStockholm, Se
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Vp Of GrowthFunnel Sep 2024 - PresentStockholm, Stockholm County, Se -
Business OwnerGrowth Wise Jan 2023 - Present1. Growth Strategy Consulting:- Crafting growth strategies tailored to your business objectives and challenges.- Establishing growth teams with optimal composition and structure to drive results.- Designing processes and structures to align teams around growth objectives and foster a culture of continuous improvement.2. HubSpot CRM, Marketing, and Customer Service Implementation:- Expertise in setting up and configuring HubSpot software suite to streamline operations and maximize efficiency.- Comprehensive employee training and onboarding to ensure seamless integration and adoption.- Specialization in creating customized dashboards and managing HubSpot data projects for actionable insights.3. B2B SaaS Positioning and Strategic Narratives:- Consulting services dedicated to refining positioning strategies for B2B SaaS companies.- Crafting compelling strategic narratives to enhance brand identity and resonate with target audiences.- Leveraging market insights to optimize messaging and drive competitive advantage.
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Vp Of Growth (Fractional)Craft Docs Jan 2023 - Oct 2023Budapest, HuAs Vice President of Growth at Craft, I spearheaded the development and implementation of a comprehensive growth model across all functions, aligning product and engineering efforts with growth hypotheses, experiments and metrics. These efforts allowed all teams align on important growth projects and collaborate effectively to execute experiments. Moreover, this approach ensured all releases were evaluated for growth impact, including acquisition and engagement. I led the team in establishing and measuring key growth KPIs, significantly improving data accuracy and decision-making. Additionally, I managed the integration of Customer.io, automating growth tracking and enabling real-time lead and upsell opportunity identification.Finally, as Craft was still in the early days of establishing Product-Market Fit in the B2B segment, I developed a positioning and messaging hypothesis on which to test. This influenced decisions made regarding brand, pricing and product development. -
Managing DirectorBolt Dec 2021 - Oct 2022San Francisco, California, Us- Managed a team of four directors (BD, partnerships, growth and sales) for the European operations- Organisational design and recruitment- Pricing and packaging- Sales processes- Positioning and messaging- Compensation -
Chief Revenue Officer (Cro)Tipser May 2021 - Apr 2022Stockholm, Stockholm, SeAcquired by Bolt Dec.2021.- Managed all commercial operations for Europe and USA (approximately 25 people)- Responsible for customer success, business development, sales and marketing. -
Board MemberTipser Aug 2015 - Apr 2022Stockholm, Stockholm, Se
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Vp MarketingTelavox May 2019 - May 2021Malmö, Se- Increased marketing generated revenue and deal pipeline by 900%- Initiated product-led growth strategy, launching fee trial self-sign up offering that quickly became fastest growing source of SQLs. - Re-branded twin applications in order to differentiate wholesale white label app from primary application sold by direct sales force and channel resellers. - Complete revamped marketing website within 8 months, including 45 pages and 3 languages.- Managed a team of 13 marketers, designers, copywriters- Defined and measured appropriate KPIs including: contribution to sales pipe, contribution MRR, funnel conversion rate, pipeline acceleration, etc. - Established and strengthen value proposition and positioning - Lead and participated in go-to-market planning- Conducted market research to inform GTM and product development strategy- Built out channel marketing strategy and MDF program from scratch, leading to channel sales revenue increase by 30% within 6 months. - Designed and wrote first ever full product spec sheet: https://telavox.com/ucaas-product-spec-sheet/- Established marketing as a direct and measurable revenue driver, rather than a support function. Leading to 10x of marketing budget. -
Chief Revenue Officer (Cro)Loop54 Jul 2018 - Apr 2019Lead all revenue driving efforts including new business sales, up-sales and renewals, marketing and channel/partnerships.
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Chief Marketing Officer (Cmo)Loop54 Feb 2016 - Aug 2018
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Advisory Board MemberKundo Sep 2014 - Jan 2017Stockholm, Stockholm County, Se -
Product ManagerK6 Apr 2015 - Jan 2016Stockholm, ., SeTook on the role to focus development around growth. Together with an amazing engineering team we reworked UX, built the right paywalls, automated notifications and build the right integrations (New Relic, Jenkins, etc) needed to double revenue in one year. Not a single AE or ad dollar was spent. This was a pure product-led growth initiative. My last growth initiative before leaving was convincing leadership and board to OSS our platform. This significant decision was ultimately hugely successful and led to the acquisition by Grafana. -
Marketing DirectorK6 Jun 2013 - Jan 2016Stockholm, ., SeHead of all marketing and growth efforts for Load Impact (Now called K6 and owned by Grafana). Coordinate PR teams and tech writers to achieve content and inbound marketing goals; manage graphic design and copywriting to establish a consistent and appealing brand; set the strategy as well as coordinate the execution of all web design, web optimization, email marketing, marketing automation and growth tactics in order to improve product engagement, retention, virality and onboarding; lead pricing and packaging strategy and coordinate all lead management efforts - including buyer profiling and segmentation.Results: increased onboarding activation by 80%; reduced churn 40% and increased revenue 247%.
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JudgeVenture Cup Sverige Sep 2014 - Jun 2015Sverige, Se -
Global B2B Marketing DirectorMeniga Rewards Apr 2012 - Jun 2013Stockholm, Se- Responsible for entire B2B marketing strategy, including positioning, key messages, customer segmentation models, client success metrics and service portfolio development- Part of product specialist team that landed contracts with Sephora, MLB, American Apparel and Clarins. - Supervised two graphic designers to develop B2B brand and support partner marketing efforts- Developed and create all sales and marketing materials and website customer newsletter, case studies and keynote sales presentations - within very tight deadline- Coordinated Dutch, Australian and German market launches, supporting Country Managers and PR agencies with sales material, brand guidelines, graphics and data analysis- Relocated to San Francisco to manage marketing efforts during critical holiday season - Established Salesforce as a meaningful and helpful tool for effective Customer Relationship Management and trained entire sales staff on its usage. -
Head Of Marketing (Fractional)Potentialpark Sep 2011 - Jan 2012Stockholm, Stockholm County, Se- Development and management of marketing communications for Potentialpark and media subsidiaries - Created PR strategy for established and growing international markets- Keynote speaker at the 2011 Mobile and Video in Recruitment Conference, London- Developed a strategic level marketing plan as well as PR objectives, timelines, pitch material and media lists. Obtained PR coverage in major media outlets including Mashable and the Financial Times, resulting in thousands of social media shares, several radio interviews and two speaking engagements. -
InternshipNatura Mar 2011 - Jun 2011São Paulo, São Paulo, Br- Interviewed Natura VPs and executives and analyzed data to identified source of recruitment problems - Provided recommendations on ways to improve recruitment process through oral and written presentations- The project received an exceptional academic review, as well a request to return and present recommendations to Natura's entire executive team -
Social Media Strategist And ConsultantPotentialpark Communications Jan 2011 - Jun 2011Stockholm, Stockholm County, Se- Position held while completing CEMS MSc degree in Sao Paulo, Brazil- Maintained, developed and executed all social media activities for Entrypark brand. - Consulted on the analysis and development of research reports regarding Social Recruitment and Mobile Recruitment
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Product ManagerEntrypark Aug 2010 - Jan 2011- Managed the product roadmap and strategy, content, design and marketing of two online brands - entrypark.com & ihipo.com resulting in re-design of both websites and a more than 100% growth in website visitors - Supervised two backend developers, one front-end and one analyst to achieve product roadmap milestones and deliver new features and updates on schedule- Planned and launched company's first mobile application. MVP planned and delivered within 4 months.
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ProjectAbb Aug 2010 - Aug 2010Zurich, Zh, Ch- Interviewed ABB executives, clients and industry experts to determine key issues driving the energy efficiency market and smart grid development - Proposed a marketing strategy for capturing the energy efficiency market -
Key Account ManagerPotentialpark Communications Apr 2010 - Aug 2010Stockholm, Stockholm County, SeSales, marketing, Public Relations, business development and client relationship management for Entrypark and Potentialpark
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Student ConsultantOtw Feb 2010 - May 2010Stockholm, Stockholm County, Se- Interviewed company management, competitors and clients and proposed market entry strategy - Analyzed company and market data to provide insightful recommendations -
TeacherUpgrades Education 2009 - 2009Stockholm, Stockholm, SeEnglish tutor for students planning to attend University abroad and take the GMAT/GRE exam. -
Brand & Sales RepresentativeTrojanone Apr 2008 - Jul 2008Toronto, On, Ca- Managed small teams in order to execute promotional programs through informational presentations, product demonstration and sampling- Achieved promotion goals prior to deadline and was given additional responsibilities such as: staff scheduling, inventory management and client relationship management -
Operations And AdministrationVantrix Apr 2007 - Jul 2007Montreal, Qc, Ca- Helped improve corporate communications and personnel administration by developing corporate communication protocols, administrative procedures and HR materials- Received recognition for far exceeding expectations on the execution of two strategic workshops and was subsequently invited by the CEO to attend the workshop as leadership training -
Sales And Marketing RepresentativeSepe Group (Fashion Sales Agency) Jan 2007 - Jan 2007- Represented Coxx Borba shoes at Project NYC Fashion Trade Show- Far exceeded sales and marketing objectives at trade show and was requested by agency to continue representing clients full-time
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Executive AssistantGroupe Encore May 2005 - Dec 2006Miami, Florida, Us- Negotiated hospitality supplier terms to optimize options available to corporate clients- Participated in event planning logistics with major clients in order to deliver quality meeting services under short deadline- Rotations in sales, HR and account management- Managed electronic supplier database resulting in a 20% increase in supplier proposals, and promoted to executive assistant within four months
Vanessa Meyer Skills
Vanessa Meyer Education Details
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Stockholm School Of EconomicsMajor In Marketing And Media Management -
Fgv - Fundação Getulio VargasCems Master In International Management (Mim)
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Concordia UniversityManagement
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National University Of SingaporeAsian Marketing Management
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Skema Business SchoolEuropean Marketing
Frequently Asked Questions about Vanessa Meyer
What company does Vanessa Meyer work for?
Vanessa Meyer works for Andsend
What is Vanessa Meyer's role at the current company?
Vanessa Meyer's current role is Fractional GTM Strategist.
What is Vanessa Meyer's email address?
Vanessa Meyer's email address is va****@****ail.com
What is Vanessa Meyer's direct phone number?
Vanessa Meyer's direct phone number is +468559*****
What schools did Vanessa Meyer attend?
Vanessa Meyer attended Stockholm School Of Economics, Fgv - Fundação Getulio Vargas, Concordia University, National University Of Singapore, Skema Business School.
What are some of Vanessa Meyer's interests?
Vanessa Meyer has interest in Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Human Rights.
What skills is Vanessa Meyer known for?
Vanessa Meyer has skills like Marketing Strategy, Social Media Marketing, Marketing Communications, Digital Marketing, Social Media, Business Development, Start Ups, Public Relations, Marketing, Project Management, Crm, Entrepreneurship.
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