Vanessa Giolitto Email & Phone Number

Fairfield, CT, US

New York, New York, United States

• Responsible for managing Bleacher Report app’s day-to-day operations and content strategy
• Lead a team of seven entry-mid-level app programmers
• Oversee curation planning for tentpole events, breaking news, and viral moments in sports and culture
• Accountable for ensuring users organically open and stay in our app and consume video content
• Utilize analytics to optimize engagement, increase time spent, and increase video starts across the app

New York, New York, United States

• Responsible for day-to-day management & curation strategy of Bleacher Report’s app
• Collaborate closely with internal content teams to ensure goals are met
• Help craft plans around tentpole events, breaking news & viral moments in sports/culture
• Utilizing analytics to increase video starts, time spent per user, and better understand UX

• Developing social strategies to grow monetizable audiences to NBCU OTS’s owned regional sports networks
• Coordinating and executing campaigns to support NBCU’s tentpole events and Symphony initiatives
• Identifying trending stories on search and social and seeding them to local markets and national editorial teams, ensuring ideal packaging from ideation to publication
• Creating, updating and presenting training materials for editorial teams so that they stay on top of the latest audience development trends and remain up-to-date on understanding shifts in user behavior
• Providing regular insights to editorial teams about audiences in their region

Stamford, Connecticut

• Helping drive successful multi-platform content execution across all of NBC’s Regional Sports Networks
• Communicating and enforcing the overarching content strategy for the RSNs
• Working with the business intelligence team to incorporate real-time data to inform editorial decisions
• Developing and updating content editorial playbooks outlining the effectiveness of RSNs tentpole event coverage

New York, New York

• Producing video that contributes to the social conversation, but also starts it through a mix of news reaction, coverage of events and original series
• Planning content around upcoming sporting events and anniversaries with a focus on being proactive in our reaction
• Tailoring tone and video content for different social media platforms

Philadelphia, Pennsylvania

• Responsible for editing and producing original content for NBCSportsPhiladelphia.com, specifically Philadelphia Flyers content
• Involved in collaborating with the video team to plan and help schedule video shoots and edits
• Working to create unique videos, including highlights and other video clips for NBC Sports Philadelphia’s digital platforms

Hartford, Connecticut Area

• Work with the International Multimedia group in producing video for all ESPN Digital Platforms focusing in the new cobranded Africa ESPN.com site
• Edit and publish Sportscenter content, both original and/or repurposed, as-needed for Digital Platforms
• Support the International Digital Media group with the production and processing of digital video for the ESPN’s platforms, including the new ESPN.com site in partnership with Econet, ESPNFC.com ESPN.com, Cricinfo.com.
• Lead on collaborating with the wider International Video team and Econet on any short-form digital video creation / projects specifically for the Africa region

Bristol, CT

• Responsible for maintaining editorial standards within the ESPN Digital Platforms
• Works with the International Multimedia group in providing video to ESPNFC.com
• Edit material as needed whether original or re-purposed for ESPNFC.com

Bristol, CT

• Supports Coordinating Producers, Producers, Highlight Producers and Associate Producers with the production of live or taped studio shows and/or remote events
• Responsible for identifying and publishing top plays onto ESPN’s digital platforms from in progress NCAA College Basketball games using Live Event Clipping (LEC) Software
• Cuts show elements, such as video b-roll, highlights, teases selects materials for bumps and roll outs
• Operates studio teleprompter system

Master'S Degree, Sports Journalism, 3.9 Gpa

Faculty Award for Academic Excellence in Sports Journalism

Bachelor'S Degree, Communication And Media Studies, Sport Management Minor, Graduated Cum Laude

Activities and Societies: Intramural soccer, Work-study athletic dept. job, community service