Vanessa Williams Email & Phone Number

Golden, Co, Us

Associate Director and lead of Leprino Nutrition Global Marketing. Responsible for all brand management of the Leprino Nutrition brand, all sales support across 4 global regions - APAC, LATAM, North America and Europe, and nutrition innovation. Currently looking for a marketing & innovation teammate for the Leprino Nutrition marketing team.

Edam, which stands for Each Day a Moment, is a lifestyle wellness brand that's all about promoting self-care for women. The first self-care kit from Edam is the Facial Rinse Kit, which is designed to keep your arms and clothes dry when rinsing your face. This is a first to market product that solves a significant challenge women face when rinsing their face in sink - annoying water running down your arms and getting your clothes and counter wet. The Facial Rinse Kit is being sold on EdamEssentials.com and Amazon. You can follow Edam and Vanessa's journey as a female entrepreneur taking a new brand to market on Instagram @each_day_a_moment.

After 16 years of CPG research and strategy work, I decided to start my own freelance strategy company called Acceleration Insights. I will be doing quick turn primary consumer research as well as brand strategy consulting. My company has access to a data base of 1 million consumers nationwide, and I'll have the ability to turn around national consumer surveys within 24 - 48 hours for any size company or brand to custom target audiences. I'll also be focusing on new product development in the CPG space as well. Reach out to me if you'd like to learn more! I'll be working with clients anywhere in the country.

Longmont, Co, Us

The CANarchy Collective is a group of independent craft breweries, which includes Oskar Blues Brewery, Cigar City Brewing, Deep Ellum Brewing, Wasatch Brewing, Squatters Brewing, Three Weavers Brewing and Perrin Brewing Company. The following responsibilities fall under the Insight & Strategy Director: - Primary Consumer Research: Plan, execute and analyze digital/ mobile surveys as well as in-person focus groups, shop-alongs or ethnographies.- Secondary Consumer Research Analysis: Summary and analyze consumer and category trend reports to identify areas of opportunity for the various breweries and CANarchy as a whole.- Retail Chain Strategy Development and Sell In: Create custom retail programming for specific chains and develop sell in decks. Develop retail/ channel strategy for the ÇANarchy portfolio.- Retail/ Consumer Partnership Development: Identify key retail partners for specific timeframes and occasions. Coordinate partnership efforts and create custom programming for specific campaigns.

Denver, Colorado, Us

Assessed primary and secondary category, occasion, consumer and shopper research as well as various consumer segmentations in order to create unique and actionable insights for various campaigns. Used insights to create forward-thinking strategies and ideas for major brands, such as Coors Light, Miller Lite and Blue Moon that address specific shopper barriers and various channels. Bridged consumer and shopper research to create effective 360 shopper marketing strategies. Managed a team of strategic planners and developed MillerCoors shopper marketing campaigns for top U.S. retailers, including, Walmart, Kroger, Target, 7-Eleven, and Costco. Facilitated work sessions with client sales teams and customer marketing managers to create Strategic Roadmaps for each retailer and various U.S. regions. Collaborated with MillerCoors insights & research counterparts to guide the development of shopper, consumer, category and digital research. Planned, executed and analyzed numerous primary research projects, including national surveys, focus groups, shop-alongs, virtual shelf tests, mobile shopper research, retail visits and online discussion panels. Highly experienced in secondary research analysis, including trend watching/ analysis in order to develop category/ project relevant trend reports and insight summaries. Planned, executed and facilitated numerous client research projects and workshops:- Walmart Category Insights Research Project – Worked with the MillerCoors Walmart Category Director and team of category analysts/ buyers to develop/ manage a robust category & shopper insights research plan.- New Packaging Innovation Workshop – Worked with MillerCoors Innovation clients to create a 2-day workshop. Analyzed consumer research and secondary packaging research/ trends and developed the strategy and white space opportunities. Developed the approach, strategy, and stimulus. Moderated the workshop & synthesized the outputs into strategic packaging recommendations.

Denver , Colorado, Us

Led and facilitated teams for numerous client projects, such as new product innovation, in-market concept validation, brand strategy positioning, growth message development, and core brand valuesAssessed and analyzed primary and secondary consumer research in order to write new product concepts, consumer insights trends, consumer profiles, and brand strategy/ brand positioning reportsEvaluated media plans, ad designs, and marketing collateral to critic brand messaging and consistencyManaged, facilitated and moderated one-on-one consumer ethnographies, in-home focus groups, traditional focus groups, brainstorms and client workshopsConducted extensive primary and secondary consumer research, including in-store consumer intercepts and retail store checks, in order to construct brand and trend reports, and competitive matricesCLIENTS: General Mills (Cheerios), WhiteWave Foods, Johnsonville, Clorox, P&G, Huish (SUN), UTI

Us

Managed and led public relations teams, developed media plans, created press releases, media alerts, case studies, and white papers, developed and coordinated speakers bureaus, conducted primary and secondary research to solidify brand communications, internal & external communications, client communication, analyst relations, media relations, client & vendor relations, marketing materials development

Mba, Marketing

Ba, Strategic Communications