- Designed and executed content strategies across multichannel campaigns to drive new customer acquisition and enhance client engagement, driving 78% revenue growth and 2000+ new accounts.- Collaborated with sales and product teams to create compelling case studies, accelerate go-to-market strategies, and increase visibility in key verticals.

- Organized high-impact webinars, generating 1,000+ qualified leads to support ongoing targeted marketing initiatives and drive consistent engagement.- Managed the launch of TikTok's inaugural Holiday Emporium pilot campaign, achieving over $1M in incremental revenue and driving 11.7 million impressions.- Led post-event audits and feedback sessions to uphold quality standards and drive continuous improvement

Directed SMB engagement initiatives through sponsored events and exhibitor opportunities, managing end-to-end planning and preparation for events with 1,000+ attendees, resulting in a 20% increase in platform adoption.

-Executed engagement activities with SMB partners, organizing key events and forums to extend TikTok’s unique value to small businesses across the U.S.-Collaborated with Sales and cross-functional teams to design lead-generating initiatives, optimizing the sales pipeline and ensuring alignment with broader business goals.

-Coordinated internal summits, third-party trade shows, key account events, and sponsorships, overseeing booth design, content creation, internal communications, and event logistics to engage key stakeholders and drive business impact. -Negotiated vendor contracts, optimizing budgets and ensuring a memorable event experience for participants, reducing event costs by 10%.-Played a pivotal role in planning and executing the Talent Summit, a 2-day virtual event attended by over 5,000 Talent Acquisition professionals. Partnered with stakeholders and sales teams to ensure seamless event execution, resulting in heightened brand awareness and lead generation.

- Managed high-visibility C-suite events for key partners, driving adoption rates and fostering strategic client relationships.- Facilitated cross-functional collaboration with Sales and Customer Success teams, implementing strategies that expanded lead generation and strengthened the sales pipeline at key industry conferences.

-Designed and implemented a scalable events playbook, creating repeatable processes and templates that improved efficiency and ensured consistency in event execution across all programs.-Launched an affiliate vendor partnership program, securing 50+ home service providers to offer exclusive discounts to Care Indeed clients, driving increased lead generation, expanding brand reach, and enhancing client satisfaction.