PlayLab Beauty is a beauty discovery destination bringing the makeup and skincare-obsessed the latest Asian beauty (K-beauty, J-beauty) and hard-to-find products that really work. PlayLab is on a mission to spark inspiration and confidence to dive into the latest in the Asian beauty industry. We exist to demystify and simplify, with a tightly curated edit of the booming K-beauty industry in an interactive physical environment that encourages discovery and education for the mainstream beauty… Show more PlayLab Beauty is a beauty discovery destination bringing the makeup and skincare-obsessed the latest Asian beauty (K-beauty, J-beauty) and hard-to-find products that really work. PlayLab is on a mission to spark inspiration and confidence to dive into the latest in the Asian beauty industry. We exist to demystify and simplify, with a tightly curated edit of the booming K-beauty industry in an interactive physical environment that encourages discovery and education for the mainstream beauty consumer. Intentionally launched in brick-and-mortar form with its first location in Pasadena, California, PlayLab Beauty's growth plans includes an expansion of physical doors as well as e-commerce. Show less

I designed and executed end-to-end growth strategy projects for organizations focused on topline growth. I was a trusted advisor to executive-level clients by providing data-informed insights, developing actionable solutions, and collaborating on strategies. I managed $5.5M in consulting revenue at a 40% margin leading strategy projects over 18 months with a newly established team.

I oversaw operations for a $20M omnichannel heritage apparel brand, leading finance, analytics, supply chain, customer service, IT, systems, project management, and talent development.- Fueled profitability by 39% within 12 months by conducting an account-level analysis and setting attainable sales targets while achieving 24% growth.- Saved $100K annually within 3 months and enhanced decision-making speed by eliminating an outdated networking infrastructure and implementing… Show more I oversaw operations for a $20M omnichannel heritage apparel brand, leading finance, analytics, supply chain, customer service, IT, systems, project management, and talent development.- Fueled profitability by 39% within 12 months by conducting an account-level analysis and setting attainable sales targets while achieving 24% growth.- Saved $100K annually within 3 months and enhanced decision-making speed by eliminating an outdated networking infrastructure and implementing cloud-based communication and data-centric software.- Increased and stabilized cash position from $80K to $3M+ in 6 months through government assistance programs, investor fundraising, vendor negotiations, and strong cash management. Show less

I launched and built a strategic advisory services organization from scratch, leveraging network connections and reputation in the LA and NYC consumer and digital media industries.- Partnered with the Chief of Staff at Sony PlayStation to conduct deep research on players in the gaming ecosystem, and presented strategic moves based on industry trends, recent transactions, and other technology investments.- Created personas based on extensive primary research with Carbon38's existing… Show more I launched and built a strategic advisory services organization from scratch, leveraging network connections and reputation in the LA and NYC consumer and digital media industries.- Partnered with the Chief of Staff at Sony PlayStation to conduct deep research on players in the gaming ecosystem, and presented strategic moves based on industry trends, recent transactions, and other technology investments.- Created personas based on extensive primary research with Carbon38's existing and potential consumers.- Built financial model for Tamara Mellon's online and brick-and-mortar business. Show less

I oversaw the North American line of business for an innovative global luxury fashion eCommerce organization during the pre-IPO growth phase. I also traveled internationally and regionally to engage with accounts and cross-functional teams.- Fueled product supply to meet the explosive demand growth of 150 luxury boutique and fashion brand partners, administering onboarding, engagement, satisfaction, and GMV.- Managed a 15-member team through 40% YoY growth on a roughly $70M GMV… Show more I oversaw the North American line of business for an innovative global luxury fashion eCommerce organization during the pre-IPO growth phase. I also traveled internationally and regionally to engage with accounts and cross-functional teams.- Fueled product supply to meet the explosive demand growth of 150 luxury boutique and fashion brand partners, administering onboarding, engagement, satisfaction, and GMV.- Managed a 15-member team through 40% YoY growth on a roughly $70M GMV business, implementing processes and technology to support platform value and efficiency across operations and technical functions.- Slashed costs by $1M by creating and implementing a system to manage partners towards profitability which identified and limited unprofitable business. Show less

As a member of the founding team, I implemented a structure for strategic planning and day-to-day operations for a fast-growing, venture-backed luxury beauty retailer. I identified key drivers to achieve 6x growth by creating a tactical three-year growth model and driving P&L projections.- Created and scaled the foundational team, systems, and processes from inception as a key member of the founding team.- Grew the team from 5 to 35 in two years, and established company-wide KPIs… Show more As a member of the founding team, I implemented a structure for strategic planning and day-to-day operations for a fast-growing, venture-backed luxury beauty retailer. I identified key drivers to achieve 6x growth by creating a tactical three-year growth model and driving P&L projections.- Created and scaled the foundational team, systems, and processes from inception as a key member of the founding team.- Grew the team from 5 to 35 in two years, and established company-wide KPIs with reporting and communications to align teams with long-term business objectives.- Managed and forecasted resource requirements for all departments, including headcount, capital requirements, and operating expenses. Show less