Vanessa Alessi Email & Phone Number

Los Angeles, Ca, Us

- Source influencers, musicians, entrepreneurs, etc that match client's specific qualifiers- Negotiate rates, confirm availability and provide 3rd party reports on engagement and audience demographics.- Work through contract negotiations or redlines as necessary, and ensure contracts are signed - Set meetings for creative producers to meet with Influencers before content is shot, whether influencer or studio produced. Collect images to send to the client for approval, like for wardrobe and location.- Work with creators to determine the best time to post, ensure social access is received by the appropriates parties and brands are properly tagged.- Ensure that invoices, w9s and any necessary reimbursements are taken care of in a timely manner so talent are paid on time.- Manage the experience so the creators and clients have a great time, and work with us again.

West Hollywood, California, Us

• Developed and implemented strategic organic social media campaigns to increase engagement and brand awareness for COMMANDO and their clients• Collaborated with the marketing team to analyze data and optimize content specifically developed for queer audiences• Managed a team of social media designers and coordinators to ensure consistent messaging and brand voice across all platforms.

Sacramento, Ca, Us

Ideate, develop, and execute digital strategies that nurture, develop and grow our CharterNation parent and member communities.Develop content that fosters a community of driven, action-oriented charter school supporters on our social media channels for CCSA and CCSA Advocates, with a focus on developing content that. Work with CMOs and internal departments to develop campaigns around issues and events affectivng the charter community.Produce content that supports paid social media, with precision in audience targeting and constantly optimizing for content performance.

Los Angeles, California, Us

Strategic planning, execution and optimization of campaigns targeting Hispanic millennials in the US across product launches, original content marketing, social impact initiatives, branded and non-branded events and more generating an average of 5 to 20 million impressionsLead cross-departmental communications and workflows, ensuring effective exchange of campaign information and asset deliverables. Maintain budget control and ensure execution of media schedules and monitoring buys at an effective CPV of under .03, and a CPC of .06.

Los Angeles, California, Us

Led the Talent Relations team responsible for casting both influencer and traditional talent in studio, branded, and marketing campaigns for US and Latin America. At the time, influencer marketing campaigns accounted for 80% of mitú’s generated revenue income. Qualified talent and negotiated rates, promotional asks and/or contract details. On average, the Talent Relations team reduced talent costs by 30% per campaign.Built integrated promotional strategies for mitú products/shows and emerging talent.

Los Angeles, California, Us

Ideated and developed integrated marketing campaigns around mitú programming, like #mituVERANO and #mituSTREAMYSDeveloped and executed high profile events including SXSW, Vidcon, BeautyCon and other top influencer panels and events. Managed paid social media campaigns for both mitú and branded campaigns, including the Microsoft Holiday House.

Ideate and develop for awareness-building social media campaigns for new client product and services.Contact and qualify leads and pitch strategic recommendations as business solutions.

Develop impactful social campaigns to enhance consumer and doctor engagement for clients, Invisalign and CoolSculpting.Leverage social listing tools like Sprout Social and Sysomos to gain cultivate relationships with bloggers and influencers, and gain market insight.

Morgan Hill, California, Us

Oversaw all online marketing efforts, including the strategy across digital buyers guides, development and execution and monitoring of email marketing campaigns using MailChimp.Effectively implemented and managed social media campaigns to generate consumer engagement, brand interaction and sales conversion and measured successes using Google Analytics.Worked in tandem with IT department for regular maintenance of the company website, updating copy in WordPress and basic HTML

Us

Train a team of Account Executives on how to discover, qualify and close new accounts, and how to maintain existing relationships. Handle administrative duties including insertion orders to ensure the delivery of 34,000 issues of the campus newspaper every day and of the seasonal magazine/Create sales goals, incentives and games to motivate the team and inspired the highest sales of Access Magazine in its history and three awards by the College Newspaper and Business and Advertising Managers Association:1st) Best Newspaper Promo Ad1st) Best Color Display Ad 2nd) Best Newspaper Promo Campaign

Campbell, Ca, Us

Coordinated follow-up action points, and assist in the organization of work calendars and appointmentsCompiled open rate, bounce rate, and unique views campaign results for direct marketing programs. Prepared statements of work, change orders and purchase orders.Conducted research for media teams on trafficking media buys and paid search campaignsAssisted the creative team with the development and executive of promotional campaigns

Led for the 2010 American Advertising Federation’s National Advertising Competition’s competitive teamResearched the client, State Farm and its competition, identified potential problems and developed an integrated communications campaign for the client in a 32 page book, and presented it to a panel of judges in a 20 minute “pitch.”Simultaneously sought, identified and evaluated advertising, marketing and editorial opportunities for ComedySportz and the Spartan Smart Cart ComedySportz was covered in the campus newspaper, the Spartan Daily Placed ads in the Spartan Daily for the Spartan Smart Cart Initiated and developed a social media presence for the Spartan Smart Cart

San Jose, California, Us

Attended seven-day sales training course. Went on sales meetings, helped pitch clients, and helped develop creative concepts.Reported and analyzed weekly sales reports, as well as located and assigned competitive leads for the sales teams

Bs, Advertising; Minor In Spanish

Education record