Vanessa Nelemans Email & Phone Number

Reading, Reading, United Kingdom

Reading, England, United Kingdom

Working with business stakeholders and using agile methods, I project manage digital projects of varying sizes and complexity covering anything from site launches to building interactive elements, and with a particular focus on UX and UI.

Reading, United Kingdom

Supporting SMEs with their digital marketing requirements (create and implement digital strategies and roadmaps to support the company strategic plan, with a focus on the UX, CRM and E-commerce), whilst taking time out to upskill in digital marketing and agile project management, as well as increase my voluntary contributions to the local community.

Slough, United Kingdom

Built a digital marketing team based in Cairo to help deliver the rebranding the Mantrac Group company website, www.mantracgroup.com, and launch of 10 localised versions on the Sitecore CMS, incorporating live product feeds, multi-lingual and personalisation capabilities. Delivered localised digital marketing strategies across East and West Africa, the Middle East and Western Russia by prioritising local business requirements, seeking multi-territory content creation and content repurposing opportunities and working together with agencies with territory and industry knowledge. Activity included: Paid Media (Adwords, Display, Paid Social), SEO, Social Media (content and moderation), Website Optimization (UX) and email.

London, United Kingdom

Built and executed the annual company marketing strategy supporting the business objectives to grow customer acquisition and retention. Delivered an integrated marketing plan covering paid media, SEO, Email marketing, SM and online PR, as well as offline PR, print advertising, events, inserts and trade Joint Ventures. Also created a KPIs dashboard and developed new reports to provide a clearer overview of campaign results and allow for optimisation of the marketing strategy and budget management. Project managed and co-developed the redesign of the four company brands’ websites. Areas of focus: UX, SEO, e-commerce and brand identity. Included a move to a new CMS, Word Press, followed by the merge of two websites now: www.theultimatetravelcompany.co.uk.

Responsibilities included: management of the Direct Response business channel (E-commerce and TV), management of range launches into national retail outlets through integrated marketing campaigns both B2C and B2B, implementation and optimisation of Sponsorship deals and events management.

In charge of devising and implementing an E-commerce strategy for the 3 company websites, managing a team and implementing operational change.

Provide guidance for SME’s and start ups (e.g. Retail, Real Estate and Recruitment) on the development of their web and E-commerce sites (e.g. the customer journey, traffic, merchandising and conversion increase) and the overall communications strategy

Assisted in the due diligence process of a digital social networking site on behalf of the Royal Bank of Canada’s Venture Capital and Private Equity division

Engaged with industry experts and key decision makers to co-create thought leadership piece (part of Food Strategy Forum) on ‘Ethical Brands’ included branding, sustainability, consumer insights and exploration of the value chain

Covering The UK, The Netherlands, Germany, Austria and Switzerland the role involved creating and executing two-year strategic digital business plan, purchasing integrated direct marketing communications and co-developing and implementing a three-year company strategic plan

Responsible for operations relating to direct response business (TV & Online)

The role entailed negotiating and organizing private and corporate events as well as creating English language Marketing material.

Mba, Marketing Strategy, Operations Strategy And General Organisational Strategy

Activities and Societies: Initiated and assisted with the organisation of social events for the MBA cohort and am a founding member.

Mba, Venture Growth And Private Equity

Initiated and organized events for the Fall Term Masters exchange students at Schulich School of Business

Ba, International Leisure And Tourism Management

Through out my degree I studied Spanish and I spent 9 months in Cancun, Mexico for my internship to enhance the 'international' aspect.

High School, English, French, German, Maths, Accounting And Economics

Education record