Vanessa Newkirk Email & Phone Number

Chicago, Il, Us

Brighton, Ma, Us

Participation in HBR research, providing feedback, insights and ideas with editors and product developers to enrich their understanding and perspective on ideas from HBR and the wider world of management and leadership.

I help businesses, both large and small, transform & grow through business organization, marketing, media and technology consulting. My specialties are: Defining Audience & Data Strategy, Digital Media Strategy, Planning & Optimization, Building Partnerships & Joint Business Ventures, Advancing E-commerce, Optimizing Business Organization, Identifying & Enabling growth through Marketing Transformation, Advising Entrepreneurs, Identifying the best Marketing & Ad Technology for your business and Enhancing Consumer Experience through full-funnel marketing. I have extensive experience in the following business verticals in both b2b and b2c capacities: Automotive, Communications, CPG, Education, Financial Services, Healthcare & Pharma, Entertainment, Media, Telco, Technology, Hospitality & Tourism, Software & SaaS, Retail & ecommerce.My passion areas are: Equestrian Services such as equine therapy, education & training, and Italian Historical Preservation through economic, socio and cultural development.

London, England, Gb

Transforming Global Consumer Goods Commerce: Spearheaded strategic initiative, crafting ecommerce, audience, and data strategies. Indirect revenue impact: ~$36M.Global Entertainment Consumer Experience Transformation: Directed comprehensive audit aligning with marketing campaigns. Culminated in executive workshop and playbook. Direct Revenue Impact: $200K.Global B2B/B2C Business Transformation: Conducted worldwide audit, sharing insights through transformation workshop. Emphasis on marketing transformation and data integration. Project Value: $200K.Global Entertainment's xBU Global Transformation: Audited audience experiences and data utilization. Identified use cases in 1P data strategy, clean rooms, and AI. Associated media value: ~$300M.Marketing Transformation & Business Integration in N.A. Financial Institution: Crafted half-day workshop, emphasizing holistic measurement with integrated data. Project Value: $250K.Business Integration in N.A. Retailer: Facilitated discovery sessions, developed workshops to streamline operations. Project Value: $300K.Leadership Roles:Led integration model for Global Executive Committee on Agency Transformation.Developed client growth framework for Global Retention Committee.Led strategic workshops for NA global accounts, identifying transformation areas and devising action plans.

London, England, Gb

Drove $2M annual global revenue with MADTech consulting solutions, enhancing client satisfaction.Advised on data's impact on audience strategy, fueling revenue growth.Led 50+ marketing tech experts, boosting client retention and global collaboration.Crafted MADTech vision, partnering with stakeholders across EM, GroupM & WPP.Exceeded sales targets by 12%, elevating consulting team performance by 30% and expanding global reach.

London, Gb

Aligned digital initiatives with corporate strategy to boost online revenue.Forged strong global relationships, enhancing client satisfaction and partnerships.Led diverse digital team across 4 regions, fostering collaboration and setting excellence benchmarks.Optimized e-commerce consumer journey insights.Leveraged emerging tech for marketing strategy enhancement.Transformed programmatic operations, improving efficiencies by ~30%.Pioneered strategic partnerships, elevating brand safety and data sharing.

London, Gb

Fostered key stakeholder relationships, offering strategic digital guidance.Guided integrated team of 20+, ensuring agency and client satisfaction.Enhanced multi-brand awareness and sales through integrated media strategies.CAREER EXPERIENCE cont.Adhered to Pharma regulations, optimizing industry trends for compliance and effectiveness.Improved digital advertising approach, boosting campaign performance by 25% for D2C and Rx brands.

Chicago, Il, Us

Boosted Samsung NA xBU revenue by ~25% with comprehensive digital media strategies.Increased cross-channel performance by 15% with 1P data integration, enhancing ROI.Cultivated senior leader and agency relationships, fostering cross-team collaboration.Mentored staff, raising retention by ~20% and improving team performance by ~15%.Leveraged audience data with analytics and tech teams, boosting campaign effectiveness and ROI.Enhanced digital advertising with emerging technologies and strategic partnerships.Implemented innovative strategies for new product releases, driving 25% online sales growth and improved brand engagement.Grew programmatic advertising revenue by 20% with 1P & 2P data exchange via clean rooms.Collaborated on multi-year digital roadmap for Samsung NA, aiming for 25% customer retention increase and digital leadership.

New York, Us

Comcast: Grew online subscribers by 50%, securing $3M in new business.Aflac: Boosted website traffic by 50% and revenue by $2M.Post Foods/Mom Brands/Active Nutrition: Formed new partnerships, driving 15% revenue growth.Bloomin Brands: Achieved 20% sales increase via targeted digital strategies.Keurig: Implemented data-driven campaigns, lifting conversion rates by 30% and revenue by 25%.New York Life: Orchestrated campaigns yielding 10% traffic increase and 20% lead growth.Sam's Club: Delivered 25% online membership rise, generating $1M.Travelers: Elevated brand awareness by 25% through innovative digital campaigns.Tracfone: Drove 20% online sales and 30% website traffic surge via digital transformation.Yahoo: Designed brand campaign, elevating awareness and engagement by 40%.

Master Of Business Administration - Mba, Marketing & Business Organization

Master Of Business Administration - Mba, Marketing

Master'S Degree, Foreign Language Communications

Bachelor'S Degree, Italian Language And Literature

Bachelor'S Degree, English Language And Literature, General