Vanessa Ng Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

As the Head of Beverages at ANZ-Foodservices within Nestlé Australia, I have been instrumental in developing and implementing a strategic plan for our B2B beverages division. My role involves setting ambitious goals, clearly defining our objectives, and rigorously analysing our business performance to ensure we are on a trajectory of growth and innovation.In managing our diverse beverage portfolio, I am committed to aligning our offerings with Nestlé’s long-term commercial strategy and evolving market demands. This entails driving revenue growth through targeted B2B sales and marketing strategies.Achievements:- Spearheaded a skilled team in enhancing the full customer experience of flagship beverage brands like Nescafe, Milo, Starbucks, The Roaster Guy, and Buondi across diverse sectors, including healthcare, hotels, gaming, QSR and corporates, significantly impacting bottom line growth. - Led a diverse team of experts in Marketing, Business Development, Operations, and technical areas, ensuring excellence in the customer journey of beverage solutions.- Achieved notable growth beyond pre-COVID levels with a 12% reduction in trade asset expenses through enhanced efficiency and visibility.- Successfully localized global product roadmaps to meet regional market dynamics. - Orchestrated the launch of a new beverage category for Nestle in the market, resulting to the most significant Quick Service Restaurant (QSR) promotion of the year, uniting two iconic brands and surpassing key metrics. - Drove sustainability initiatives for Nestle’s on-premise beverages, achieving 100% recyclable packaging by end 2024.

Sydney, Australia

During my tenure as Head of Beverage Solutions at ANZ-Foodservices with Nestlé Australia, I spearheaded marketing, sales, and development efforts for our beverage business solutions. Crafting targeted value propositions, exploring growth opportunities, and fostering key partnerships, I ensured our solutions met evolving customer needs and complied with regulations.I drove operational efficiencies, delivering savings and enhancing performance within budget while prioritizing exceptional service. Leading a dedicated team, I balanced sales, marketing, product development, and operations, achieving objectives with exemplary time management and organizational skills.Achievements:- Led the team in implementing our pioneering digital lead generation strategy and B2B digital marketing efforts, resulting in digital sales acquisition contributing significantly to our overall business.- Led the innovation and launch of cold beverages for Australia and New Zealand for the Out-of-Home channels across 3 core brands – from business plan to concept testing, final product manufacturing and go-to-market strategy. - Navigated the business through the COVID-19 pandemic, balancing business priorities with team mental health, resulting in team satisfaction scores above the company average.- Implemented a comprehensive program for Quality Controllers and Technicians, ensuring exceptional service support for essential services.- Reversed a 5-year decline, leading to a significant business turnaround through strategic pivoting and focused leadership.

Sydney, Australia

As the Marketing Manager, I had the privilege of crafting and executing comprehensive brand marketing initiatives, designed to deepen engagement with our existing customer base across the ANZ region.Managing the marketing budget with a keen eye for maximising ROI, I delivered measurable outcomes that aligned with our strategic goals.My focus was not just on immediate results but also on refining our business strategy for sustained growth, incremental sales, and enhanced category relevance within the competitive Australian and New Zealand markets. I developed and led targeted marketing strategies to elevate brand visibility and propel sales, continuously monitoring and analysing campaign performance to leverage data-driven insights for optimised results.Achievements:Managed the complete launch of a new roasted whole bean bespoke brand for the ACCOR hotel group, resulting in a contract extension for an additional four years.Spearheaded brand awareness initiatives for Nescafé, MILO, The Roaster Guy, and Buondi in the B2B space, enhancing brand relevance and establishing thought leadership.

Sydney, Australia

In my role as Business Development Manager, I led a dynamic team dedicated to nurturing a portfolio of existing customers while aggressively seeking new business prospects across Australia. We participated in crafting and executing the marketing strategies for all brands under the Nestlé Australia umbrella, ensuring alignment with our ambitious growth objectives.By conducting thorough analyses of results and gleaning actionable insights, I continuously refined our lead generation strategy.Achievements: -Secured over 1,000 branded coffee machine placements across white-collar and blue-collar manufacturing sectors, catalysing sustained growth in new channels.- Drive new RTM and lead generation strategy resulting in new ways of working and creation of category focused business development team.

Vevey, Vaud, Switzerland & Singapore

As Regional Implementation Manager for Nestlé Professional across Asia, Oceania, and Africa, I played a pivotal role in executing diverse initiatives and strategies. Collaborating closely with senior leadership and stakeholders, I ensured alignment with Nestlé Professional's objectives.My commitment extended to hands-on enablement, providing comprehensive training to internal teams, customers, and partners to optimize Nestlé Professional's offerings. I proactively addressed regional challenges, devising and implementing solutions to ensure operational continuity and strategic success.Achievements:- Successfully launched a proprietary global solution across 13 markets, building it into a $50 million business. Managed and collaborated with local marketing teams to customize strategies that resonated with local consumer insights and market dynamics, including Product Innovation, Route-to-Market, Brand Positioning, Pricing, and Resourcing, as well as crafting Product Value Propositions. Led multi-market forums and workshops for key learnings and performance tracking.- Successfully lead the launch of a new beverage brand in 9 new markets in AOA. Improved the product value proposition with new consumer insights and built the “Implementation and Brand Activation Toolkit” - a document focused on the end-to-end project management of new product launch. - Worked closely with China and helped them develop the Cold Beverage strategy and execution pathway that made them the biggest SJORA market globally within 5 months.- Led ideation workshops and development of new beverages flavours with coordination with R&D and Market's commercial and regulatory team.

Malaysia

Lead and trained a new team of Key Accounts Executive in achieving double digit growth of Foodservices 38 key accounts for 2 consecutive years. In Y2009, managed to ensure business growth of 102% in mist of various food scandal and epidemic crisis effecting the QSR channel i.e., H1N1, JECollaborated with McD to establish an innovation pipeline that resulted in key customized launches i.e. Beef Foldover, Veggie Burger, Chicken Porridge, MILO & NESVITA Happy Meal and MILO McFlurry - increasing McD’s customer average cheque by a minimal of 15% during promotional period.

Malaysia

Lead 3 years Joint Business Planning and Innovation roadmaps with key accounts managed. Launched 7 customized innovation for KFC and McDonalds Malaysia. Winning KFC ‘Supplier of the year, F&B Category’ for 2 consecutive years.