B2B marketing agency specializing in trade shows, conferences, and associations.• Write, edit, and proofread copy across industries and channels, including email, web, social media, digital, print, direct mail, and video.• Develop concepts for event and membership campaigns, meeting or exceeding clients’ acquisition goals.• Create editorial content; edited Principal Leadership, a national education magazine.• Write press releases to support public relations.• Copy edit and refine proposals to win business.• Perform content audits for new clients.• Manage, hire, and mentor copywriters; develop copy team processes.• Follow AP Style and/or client style guides.

Marketing agency of ICF, a global consultancy and technology services company.• Clients included federal agencies such as the Centers for Disease Control and Prevention (CDC), National Institutes of Health, and U.S. Consumer Product Safety Commission; state agencies such as the New York State Department of Transportation and Texas Department of Transportation; and public utility companies including PECO, BGE, and Pepco.• Wrote emails, social media, digital ads, e-newsletters, websites, print marketing, retail collateral, video scripts, and white papers.

E-commerce retailer and television shopping network reaching 94 million homes. (Copywriter 8/07-4/12; returned as Senior Copywriter 9/13.)• Wrote and edited product descriptions for all categories on QVC.com, including beauty, fashion, home, health and fitness, food, and electronics.• Created print ads, branded package inserts, corporate communications, vendor newsletter articles, and InsideQ magazine features.• Led copywriting for successful pilot initiative to increase online beauty sales: developed Beauty Editor blog and Beauty iQ e-newsletter, worked directly with vendors to create blog and social media content, and partnered with Sephora on co-branded launches.

Production company creating lifelong learning and enrichment courses.• Wrote long-form copy for direct mail and online product pages based on course content; marketing copy for print ads, retail packaging, and promotional landing pages; and course descriptions for Audible and Amazon.• Managed and edited freelance projects; supervised copy editor.

Advertising department of a Fortune 500 retailer. Wrote print campaigns and direct mail in a fast-paced, high-volume environment. Covered luxury fashion, beauty, and fragrance brands — such as Ralph Lauren, Calvin Klein, and Dolce & Gabbana — as well as fine jewelry, accessories, sales events, and Herald Square in-store special events.