Client manager of relationships with enterprise-level global paid search and SEO customers, responsible for search program performance, growth and overall client satisfactionPeople manager responsible for ensuring the selection, development and retention of direct reports, as well as their client management, problem solving, teamwork and business communicationsBusiness manager owning P&L responsibilities for a specific book of digital marketing clients, including direct margin, incremental forecasting, contracts

Managed and maximized ROI on domestic and international paid search campaigns for Fortune 500 retail, entertainment, streaming media, luxury automotive, CPG and health care clientsLeveraged a superior understanding of clients’ industry and business issues, translating this knowledge into competitive, innovative and successful programsCreated actionable analysis from search engine and web analytic package data (WebTrends, Omniture, Google Analytics)

Led department of 20 team members in the design and execution of results-driven social media campaigns for top Hollywood film studios, television networks, news organizations, gaming, sports and music clientsDefined and implemented strategic vision and long-range goals to complement company objectives and industry best practicesRepresented the company within entertainment industry, expanding the client profile for NMS by identifying opportunities for upsell, extension and new business, and partnering with senior client stakeholders

Responsible for all communications efforts for usairways.com and E-Commerce department, including strategic initiatives to define role of usairways.com in marketplaceDirected all marketing communications for usairways.com, including branding strategy, budget, site content, agency/public relations and loyalty channels, as well as e-mail, direct mail, online/offline advertisingManaged and developed all E-Ticket Check-In Kiosk marketing and communications campaigns from concept to execution

Promoted network anchors Sam Donaldson, Cokie Roberts and Ted Koppel, as well as Washington, DC-based correspondentsPublicized ABC News programs, including “Nightline” and “This Week With Sam Donaldson & Cokie Roberts”Wrote deadline-driven press releases and pitch kits for broadcasts, live coverage, ratings, and talent, targeting national and local media