Vanessa Peace Email & Phone Number

Texas, United States

New York, Us

Atlanta, Ga, Us

Strategic Marketing responsible for the development, integration, and execution of a broad range of marketing and implementation plans to support all fundraising activities including: corporate partnership development, sports partnership marketing, donor stewardship, major giving and estate planning campaigns, peer-to-peer fundraising event marketing. Responsible for an annual revenue target of $700 million. - Recruited & onboarded new marketing strategy team.- Led $1Mil demand generation B2B campaign, driving 50+ corporate leads.- Developed marketing strategies for a portfolio of $225Mil fundraising programs and events (Coaches vs Cancer, NFL Crucial Cath, NHL Fights Cancer, Galas, Golf tournaments, Young Professional networking events, Global Relay For Life & Making Strides Against Breast Cancer events, Men Wear Pink Campaign.).- Launched celebrity-interview podcast (Mind Body Spirit Cancer with Pat Croce), supported by $750K in corporate sponsorships.

Dallas, Tx, Us

Led marketing department, including consumer insights, creative services, advertising and sponsorships, digital experience, content and brand strategy reaching key audiences to drive demand and preference for Children’s pediatric offerings.• Developed and secured executive team and board approval for value proposition, brand positioning, and co-branding strategy for new Joint Pediatric Enterprise with UT Southwestern; initiated brand architecture and guidelines. • Led insight-based, metric-driven, multi-channel marketing campaigns that captured 10%-30% increase in awareness, consideration, and conversion.• Coordinated real-time and targeting messaging around COVID-19 education, testing, and vaccinations; positioning Children’s as the authority, and returning to pre-COVID patient volumes. • Restructured 70-person Marketing department to remove silos, create a collaborative culture, and enhance employee engagement, managing transition from in-office to remote workplace. • Initiated agency/client annual review process, significantly improving quality of relationships, including inter-agency cooperation, and creative process while transforming budget management to create greater transparency.• Launched diversity and inclusion dialogue to initiate an internal culture of inclusion, a model adopted across the organization.

Dallas, Tx, Us

Hired, trained, and led teams implementing brand strategies and brand management solutions to engage, educate, and empower brand stakeholders across AT&T business units and agencies. • Led positioning of AT&T global brand and storytelling to employees and vendors, created new visual identify, sonic branding, and guidelines. • Developed and implemented FirstNet, DirecTV, 5G, AT&T Fiber, HBO Max brand identity and governance programs.• Brand leader on the Time Warner acquisition NDA taskforce; successfully rebranded to WarnerMedia. • Elevated brand experience across 100+ unique sponsorship activations (onsite and digital), including NBA, Esports, PGA tours, College Football, MLS, NFL, and MLB.• Renegotiated vendor and partner agreements and refined RFP process, capturing saving of $1.3 million.• Redefined and created a unified social media brand voice through extensive research and training of customer agents and social media employees.• Implemented a “brand builder” community of 100+ engaged brand ambassadors from across the organization.• Developed methodology for measurement of brand health, achieving buy-in from stakeholder leaders across the organization about the value of accurate and consistent branding.

Dallas, Tx, Us

Led rebranding, developing new positioning, brand voice, visual identity, brand architecture, sonic branding, typography, guidelines, and implemented nationwide.• Launched multi-year, internal and external rollout of new brand, developed brand design guidelines, and training for 4,000+ employees and agency partners. • Hired and trained a team of brand experts responsible for brand advertising, brand management, licensing and consumer merchandising, branded entertainment, and publishing of in-flight magazine.• Governed new corporate identity, implemented a brand management resource and approval tool (Brand Center). • Managed brand campaigns across all customer touch points and channels, including in airport and aircraft, and established a Southwest Brand Council of 70+ ambassadors.• Led the new uniform design program, managed over 50 employees acting as volunteer “designers.”• Brand leader for the AirTran acquisition, auditing and integrating into the Southwest brand. • Grew the corporate merchandise licensing program revenue 85% year over year, opening a new on-campus store, airport merchandise and e-commerce platform.• Implemented a Branded Entertainment committee and effectively developed, presented, and received executive leadership buy-in for a music strategy.• Partnered with Insight department to develop market segmentation and implement brand health dashboard.

Toronto, On, Ca

Built marketing strategies and managed 15 corporate relationships across beverage, cosmetics, healthcare, travel, music, entertainment, and telecommunications industries. • Created non-traditional marketing campaigns, generating breakthroughs in customer engagement and acquisition. • Established favorable relationships with suppliers, implementing RFP process, negotiating cost and legal terms.• Successfully established long-term and growing client relationships.

Saint Laurent In Montreal, Quebec, Ca

Managed all aspects of major segment marketing campaigns, entertainment and sports sponsorship programs, and events, including incoming proposals, contract negotiations, budget management, brand visibility, and media relations.• Implemented new brand visual identity and aided in developing governance model for consistency across all touchpoints throughout the customer journey, including advertising, website, airport, and inflight experience.• Built and sustained strong relationships with advertising, media, sponsorship, and segment marketing agencies across Canada, Europe, and Asia.

New York, Ny, Us

Managed Air Canada National and International advertising account, managing annual budget of $20 million for media, creative, and production of global advertising campaigns.

Developed and executed omnichannel marketing programs for packaged goods and entertainment clients.