Vanessa Perdomo Email & Phone Number

•Foster collaborative relationships leveraging quarterly executive workshops demonstrating the value of Cisco solutions and realigning on use cases/ expectations, challenges, trust, and desired outcomes meeting with over 36 customer leaders•Direct the revenue and cost forecast for a $200M + program identifying areas of the business with growth potential and ensuring data compliance•Build, maintain, and deliver monthly executive reports to senior leaders summarizing progress, value add, and objectives accomplished using identified metrics for portfolio performance and decision making•Spearhead cross- organization and partners synergy improving delivery outcomes by implementing industry best practices, lessons learned, and establishing champions who understand the customer’s business goals leading to a 23% decrease in customer lead time

Raleigh-Durham-Chapel Hill Area

•Head 6 technology architectures and lead 22+ weekly meetings coordinating team structural changes, combined, professional services, and escalation support for a top 15 revenue account at Cisco•Maintain and obtain documentation of software code version, recommendations, lab operations, customer agreements, and sentiment directly aiding the renewal of a $75M+ franchise•Demonstrate value of different Cisco solutions in a manufacturing proof of concept overseeing 5 different work streams, proving out 30+ customer identified uses cases, leading to the formation of a $1.8M dollar project•Drive agile methodologies across the 8 account technologies allowing for timeline management, transparency, and SCRUM mastery through JIRA.

•Manage 3 technology groups for a top 15 revenue account at Cisco•Restructured the Quarterly Business Review templates, built an external SharePoint document repository, and constructed an efficient process for role onboarding•Created 7 RACI's aligning to different technology architectures and conducted meetings to ensure alignment•Piloted 4+ real-time data visualization dashboards to pinpoint system outages and errors, successfully decreasing resolution time by identifying root cause globally.

•Create and post engaging social media B2B content for Twitter, LinkedIn, and Facebook•Perform data analysis and create reports to increase CTR, engagement, and other marketing KPI’s using Google Analytics•Compose a monthly newsletters to help promote company culture and relay important information•Colaborate with a team quarterly to improve the appeal of the company services website using industry best practices and customer heatmap analytics•Continue to work remotely during the school year to post 32+ weekly social media posts

Raleigh-Durham-Chapel Hill Area

•Build a SEO marketing campaign using top keywords to optimize hits on the All We Are Website based on website analysis•Run a paid search Google AdWords advertising campaign for 21 days increasing and adjusting spend each week •Use a $10,000 Google nonprofit grant to strategically create sponsored ads engaging the five target markets•Improve landing page clicks by 2% leading to a conversion of more than 5 people a day using SEM Rush & SEO analysis

Raleigh-Durham-Chapel Hill Area

•Strategically crafted a post-experience lookbook website with 14 assets, a personalized Machine Learning recommend track, and exit promoters as a touchpoint in the buyer journey•Designed a post-IBM on Tour with Red Hat truck follow up email with 3 links to the lookbook and an average open rate of ~26% and CTR of ~2.8%•Extracted data using IBM Pearl data management system to obtain KPI’s and relevant campaign data•Utilized agile methodology to successfully establish a new marketing strategy for the IBM on Tour with Red Hat physical truck due to COVID restrictions•Created a social media strategy plan for the IBM on Tour with Red Hat digital experience using competitor information focusing on 3 major platforms

Raleigh, North Carolina, United States

•Preformed primary and competitor research for top four competitors to ensure a successful launch of sour beer•Conduct background research and industry analysis on sour beer and its change with the consumer market•Created a report showing the statistical benefits of the addition of sour beer and its revenue over time•Helped design a plan for a community gathering and launch party to promote and keep true to family company values • Designed 5 templates for the social media launch parties

Charlotte, North Carolina Area

•Mayors Youth Employment Program leader and participant•Support the implementation of new marketing strategies for emerging target markets•Complete marketing research to attract different customer demographics and improve customer retention.•Plan, organize and execute fundraisers•Co-lead an art summer camp for 20 kids •Promoted diversity and inclusion in the museum appreciating the importance of uniqueness.

Bachelor Of Business Administration - Bba, Marketing & It

Activities and Societies: ALPFA (President), Service Raleigh (Chair), AMA, Operation Smile, Poole Diversity, National Leaders Honor.

Bachelor Of Business Administration - Bba, Freshman

Activities and Societies: LASO4.0 GPA, Belk College of Business Student, organization lead, and part-time employee.

High School Diploma

Activities and Societies: Operation Smile (President), Key Club (Secretary), National Honor Society, National Technical Honor Society.