Vanessa Perez, M.S. Email & Phone Number

Hong Kong

Miami, Florida, United States

• Design, maintain, and increase our social media presence across multiple platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok) by establishing a social media strategy to align with business goals.
• Plan and execute marketing campaigns for online degree programs in order to drive brand awareness and lead generation.
• Generate, curate, edit, publish and share relevant content that audience engages with on a daily basis such as original text, photos, videos, news, and student stories.
• Communicate with followers and respond to inquiries in a timely manner in order to build trust and help consumers learn more about us. Monitor customer reviews and user-generated content to leverage as part of our.
• Research new technologies and trends in social media, design tools, and applications to help develop brand awareness with the creation of promotions and engaging content.
• Collaborate with key team members from graphic design to ensure brand consistency.

Miami, Florida, United States

• Developed innovative opportunities for brand awareness and lead generation of FIU Online Continuing and Professional Education courses.
• Conducted market research and translated findings into actionable media purchase insights to drive increased enrollment.
• Served as a multi-functional asset with responsibilities including market planning and research, media planning, and vendor relations for FIU Online Continuing and Professional Education and innoved Online.
• Design, maintain, and increase our social media presence across multiple platforms (Instagram, Facebook, Twitter, LinkedIn).
• Track, measure, and analyze all initiatives to report on social media ROI, which enables the analysis of the effectiveness and impact of each initiative.

Miami, FL

• (formerly known as Jarden Consumer Solutions)
• Deploy successful marketing campaigns and own their implementation from ideation to execution. Measure and report performance of marketing campaigns, gain insight and assess against goals.
• Overall responsibility for brand management and corporate identity. This entails writing copy, approving images and developing brand guidelines.
• Support product marketing and e-commerce teams with new product launches in order to achieve our sales goal of $22M in e-commerce.
• Drive consistent, relevant traffic and leads from our social network audience to our e-commerce websites.
• Design, maintain, and increase our social media presence across multiple platforms (Instagram, Facebook, YouTube, Pinterest, Snapchat, Twitter).

Miami, FL

• Support the development of communication and activation materials for key new product launches.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns while collaborating with external agencies.
• Connect with influential media outlets, journalists and social media influencers to place stories about company news, product launches, contests and campaigns.
• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
• Monitor, review and report on all marketing activity and results while delivering within the set marketing budget.
• Build strategic relationships and collaborate with key industry players, agencies and vendors.

Miami, FL

• Support the development of multiple category strategies in alignment with marketing and business strategies with direction from the Marketing Director.
• Promote a consumer centric approach by identifying opportunities and driving innovation.
• Analyze and understand major societal trends within the business and overall marketplace to be able to suggest new solutions to emerging spaces, identify gaps and capitalize on growing trends – launched 24 new.
• Assist in the strategic product direction and identification of unmet consumer needs and drive concept ideation.
• Support the development of the business case for new products and drive commercialization strategy andimplementation.
• Provide training to employees with demonstrations of new products and thorough presentations to ensure optimal product knowledge to enable sales teams to effectively market it against competition.

Miami, FL

• Developed and administered marketing strategies and plans for the college and graduate programs such as e-marketing in collaboration with the Division of External Relations, Associate Director of Marketing and Public.
• Developed creative content for website newsletters, social media sites, college magazines, official website, and press releases.
• Organized monthly newsletter, “HWCOM In the News,” which included all articles relevant to that month and posted it on website using HTML.
• Managed and updated all College of Medicine social media accounts, which included Facebook, Instagram, and Twitter, with success in dramatically increasing reach and user engagement across all accounts – average of 80%.
• Assisted in scheduling guests for the college’s radio and television shows for 100% attendance.
• Oversaw the production of all college print publications and advertisements to ensure it fit within FIU’s guidelines.

• Collected, balanced, and maintained large sums of money while operating a cashier station and issues cash receipts.
• Input data into the central Registration/Cashiering System with subsequent spillover into University accounting records and prepared deposit for transmittal to bank.
• Researched and completed adjustments as required for out of balance conditions.
• Assisted Senior Fiscal Assistant with researching student problems with Accounts Receivable, Financial Aid, and Refunds.

• Updated the floor set design with new merchandise as the season changed.
• Provided customers with assistance they needed when making a purchase decision.
• Accounted for shipments and prepared inventory reports for managers.

Master Of Science In Marketing, Marketing

Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: American Marketing AssociationThe American Marketing Association is one of the most prestigious business.