Vanessa Preece Email and Phone Number
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An insight-led, customer focused, marketing professional with over 15 years experience in multi-channel retailing.Proven ability to plan, deliver and analyse effective and measurable multi-channel campaigns and strategies through all stages of customer marketing from recruitment to retention, loyalty and reactivation.An innovative, strategic thinker with proven success with two of the UK’s largest retailers.Experience and knowledge across diverse online and offline channels. Commercially driven but always with an emphasis on customer insight and analytics. Wealth of leadership, project management and people management experience.
Redfish Group
View- Website:
- redfishgroup.co.uk
- Employees:
- 21
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Marketing DirectorRedfish Group Mar 2015 - PresentAshby De La ZouchRedfish Group work in partnership with clients to develop creative and innovative marketing and technology solutions that inspire and engage customers.• Responsible for providing both strategic and tactical direction to the agency’s business development, branding and trade marketing activities to drive future growth. • Reviewing emerging marketing trends, products and developments evaluating their relevant potential for the agency and the products and services it offers.• Working with the PR & Marketing team across all aspects of Client marketing from new brand launches to individual campaigns to long term strategies.
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Multichannel Marketing ConsultantGo To Checkout Limited Sep 2012 - PresentAshby De La Zouch, United KingdomGo To Checkout Limited offers a multichannel marketing consultancy service aimed at providing marketing support and independent advice on all aspects of customer marketing.Particular focus on commercial planning and campaign management using customer analysis to drive actionable insights and ultimately drive sales and profitability.Maternity leave taken 2013 to 2014
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Head Of Marketing & New Customer RecruitmentShop Direct Group Jun 2010 - Jun 2012• Responsible for £50m budget and planning for all new customer recruitment activity bringing in over 1million new customers in Autumn / Winter 2011• Setting strategic goals and identifying new market opportunities and growth areas• Planning, creative development, implementation and analysis of multichannel marketing campaigns working with internal teams and external agencies such as Intermarketing and Indicia• Development of third party partnerships resulting in the recruitment of over 25k new credit customers and the generation of over £500k revenue• Management of Recruitment and Partnerships teams. -
Head Of Customer Recruitment & Retention (Woolworths)Shop Direct Apr 2009 - Jun 2010• Worked on the re-launch of Woolworths online following its acquisition by Shop Direct• Established and implemented multi-channel marketing plans to develop the customer base with limited budgets • Created and executed email communications plan to both prospects and customers• Worked with external agencies such as Razorfish, Google and Affiliate Window to start up PPC, affiliates, lead generation and retail partnership programmes• Responsible for performance and cost analysis of all campaigns
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Business Development ManagerShop Direct Jul 2008 - Mar 2009• Led research and development projects to support the growth of internal departments • Completed competitor and marketplace evaluations to identify future strategies and commercial opportunities such as the acquisition of woolworths.co.uk
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Head Of Customer RecruitmentShop Direct Apr 2006 - Jun 2008• Part of the turnaround team brought in by Mark Newton-Jones transforming the business from a traditional mail order catalogue retailer to one of the UK's leading digital and online retailers.• Responsible for short and long term strategies for new customer recruitment across all brands• Accountable for production and control of £90m budget• Management of Planning, Analysis, Direct Mail and Research & Development teams• Evaluation and recommendation of new channels and activities• Campaign reporting, analysis and profitability assessments• Development of targeting scorecards using financial, transactional and socio-demographic tools
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Marketing Manager & Interim Marketing DirectorLands End 2004 - 2006Oakham, Leicestershire• Budgetary control for all marketing activity• Management of RFM models and customer segmentation for CRM programme• Development of multi-channel communications (targeting, costs and creative) • Planning and implementation of all media and direct mail campaigns• Responsible for introduction of customer lifetime value assessment models• Management of Ecommerce and Marketing teams• Covered Marketing Director role for six month period -
Senior Marketing AnalystNext Group Plc 1997 - 2004Leicester, United Kingdom• Planning and implementation of direct mail and media campaigns to prospective customers• Targeting of nursery, retention and reactivation campaigns • Full campaign analysis and reporting, driving next season planning• Evaluation of profitability of all marketing activity developing financial models• Management of in-store Next Directory programme
Vanessa Preece Skills
Vanessa Preece Education Details
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Crime, Law And Computer Security -
Combined Arts
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Kenton Comprehensive
Frequently Asked Questions about Vanessa Preece
What company does Vanessa Preece work for?
Vanessa Preece works for Redfish Group
What is Vanessa Preece's role at the current company?
Vanessa Preece's current role is Multichannel Marketing Consultant.
What is Vanessa Preece's email address?
Vanessa Preece's email address is vj****@****mac.com
What is Vanessa Preece's direct phone number?
Vanessa Preece's direct phone number is 07919 04*****
What schools did Vanessa Preece attend?
Vanessa Preece attended University Of Leicester, University Of Leicester, Kenton Comprehensive.
What skills is Vanessa Preece known for?
Vanessa Preece has skills like Direct Marketing, E Commerce, Multi Channel Marketing, Crm, Customer Acquisition, Direct Mail, Analytics, Loyalty Programs, Customer Insight, Segmentation, Online Advertising, Strategy.
Who are Vanessa Preece's colleagues?
Vanessa Preece's colleagues are Moishe Oufnik, Tom Walker, Lee Woodhead, Chris Harley, Shamsul Bahrain Shamsuddin, Patrick Smith.
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Vanessa Preece
Client General Manager Emea & Apac At American Express Global Business TravelBasingstoke
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