Vanessa Preece Email & Phone Number

Ashby De LA Zouch

• Redfish Group work in partnership with clients to develop creative and innovative marketing and technology solutions that inspire and engage customers.
• Responsible for providing both strategic and tactical direction to the agency’s business development, branding and trade marketing activities to drive future growth.
• Reviewing emerging marketing trends, products and developments evaluating their relevant potential for the agency and the products and services it offers.
• Working with the PR & Marketing team across all aspects of Client marketing from new brand launches to individual campaigns to long term strategies.

Ashby De LA Zouch, United Kingdom

Go To Checkout Limited offers a multichannel marketing consultancy service aimed at providing marketing support and independent advice on all aspects of customer marketing.Particular focus on commercial planning and campaign management using customer analysis to drive actionable insights and ultimately drive sales and profitability.Maternity leave taken.

• Responsible for £50m budget and planning for all new customer recruitment activity bringing in over 1million new customers in Autumn / Winter 2011
• Setting strategic goals and identifying new market opportunities and growth areas
• Planning, creative development, implementation and analysis of multichannel marketing campaigns working with internal teams and external agencies such as Intermarketing and Indicia
• Development of third party partnerships resulting in the recruitment of over 25k new credit customers and the generation of over £500k revenue
• Management of Recruitment and Partnerships teams.

• Worked on the re-launch of Woolworths online following its acquisition by Shop Direct
• Established and implemented multi-channel marketing plans to develop the customer base with limited budgets
• Created and executed email communications plan to both prospects and customers
• Worked with external agencies such as Razorfish, Google and Affiliate Window to start up PPC, affiliates, lead generation and retail partnership programmes
• Responsible for performance and cost analysis of all campaigns

• Led research and development projects to support the growth of internal departments
• Completed competitor and marketplace evaluations to identify future strategies and commercial opportunities such as the acquisition of woolworths.co.uk

• Part of the turnaround team brought in by Mark Newton-Jones transforming the business from a traditional mail order catalogue retailer to one of the UK's leading digital and online retailers.
• Responsible for short and long term strategies for new customer recruitment across all brands
• Accountable for production and control of £90m budget
• Management of Planning, Analysis, Direct Mail and Research & Development teams
• Evaluation and recommendation of new channels and activities
• Campaign reporting, analysis and profitability assessments

Oakham, Leicestershire

• Budgetary control for all marketing activity
• Management of RFM models and customer segmentation for CRM programme
• Development of multi-channel communications (targeting, costs and creative)
• Planning and implementation of all media and direct mail campaigns
• Responsible for introduction of customer lifetime value assessment models
• Management of Ecommerce and Marketing teams

Leicester, United Kingdom

• Planning and implementation of direct mail and media campaigns to prospective customers
• Targeting of nursery, retention and reactivation campaigns
• Full campaign analysis and reporting, driving next season planning
• Evaluation of profitability of all marketing activity developing financial models
• Management of in-store Next Directory programme

Master Of Science (Msc), Crime, Law And Computer Security

Bachelor'S Degree, Combined Arts

Education record