Vanessa Puczko, Bba Email & Phone Number

Calgary, AB, CA

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Orlando, Florida, United States

• Represented Canada as a customer service representative providing exceptional guest service by educating about Canada and our customs
• Worked alongside leadership and training team to plan, create and implement training structure for our location
• Liaised between leadership and co-workers to communicate and action key operational updates
• Ensured successful implementation of new processes and policies implemented by the Walt Disney Company

• Created brand new social media video campaigns by identifying and creating all relevant content, coordinating execution of the campaign with partners and stakeholders, executed website adjustments and relevant analytics.
• Created other brand new initiatives to utilize internal content, created campaign schedules, wrote copy and created imagery and analyzed the success of campaigns and content though social media and website analytics.
• Assisted in the creation of social media and digital advertising collateral and strategy for a national level event - the Order of Sport Awards.
• Oversaw another staff person responsible for weekly social media content and graphic design projects.
• Compiled monthly analytics to support digital initiatives and stakeholder engagement activity.
• Liaised with relevant media and industry organizations for promotional activities.

Calgary, Alberta, Canada

• Strategized and executed all marketing activity - focused on digital strategy to create a brand presence through the Covid-19 pandemic.
• Kept all third party stakeholder websites updated and in touch with how Canada’s Sports Hall of Fame was navigating the pandemic.
• Created social media imagery, copy, and created the schedule and posted content to all 9 social media accounts.
• Worked with Chief Operating Officer to align marketing strategy to keep Canada’s Sports Hall of Fame in the minds of consumers without typical activities and national scale events.
• Created e-newsletter marketing to targeted educators to inform them about new virtual education programs being offered, leading to a high booking rate of educators.

• Designed and implemented new work flow for social media content creation - created a new social media calendar and copy tracker.
• Populated newly created calendar with all relevant social dates, dates crucial to the organization, and aligned them with the pillars of the organization.
• Wrote social media copy, designed images, worked with internal curatorial team to identify content that we had license and permission to share.
• Designed marketing and digital campaign for upcoming events at Canada’s Sports Hall of Fame, helped with day of execution of these events, and digital follow up to all guests.
• Assisted at the 64th Annual Induction Festivals hosted in Toronto, ON. Was on site to assist with logistics and day of set-up, and designed and executed all social media promotion for the event. Assisted with the.
• Liaised with external stakeholders and third party partners to keep information up to date and collaborate on digital campaigns.

Calgary, Canada Area

• Managed two Junior Vice Presidents, mentored, did weekly check-in’s, worked alongside them to create our social media and email marketing strategies
• Helped make strategic decisions surrounding the communications plan of the Marketing Society.
• Created strategies to communicate with external stakeholders and partners, as well as internal student members of the Marketing Society.
• Alongside Junior VP’s - created and managed all social media content across 3 channels, created e-marketing campaigns for events, special offers and updates to the professor who oversaw the Marketing Society.
• Assisted the events team on site at clubs day, our semesterly networking event, and other events they created with communications, signage, or general event needs.

Calgary, Canada Area

• Focused on creating a welcoming and accommodating environment for each guest.
• Curated a shopping experience that catered to each customers needs and ensured they left with everything they needed.
• Utilized various marketing and sales techniques to understand the gap or problem that the products could help to solve.
• Learned best retail and selling practices.
• Was part of store merchandising team, responsible for redesigning the store for each product change and restocking and organizing in store.
• Restocked store on day to day basis, ensuring to keep the focus on customer experience, while making the store efficient for all.

Calgary, Canada Area

• Tailored the in-store experiences to each customers wants and needs in order to get them exactly what they needed.
• Carried out strategic selling activities in order to add value to their order with add on’s and multiple pairs that would bring value to the customer.
• Learned to work with multiple customers at a time while still focused on each individuals needs and wants.
• Utilized basic POS and cash handling procedures, helped to do inventory and stock, as well as with store clearing for major renovation.

Bachelor Of Business Administration - Bba, Marketing

High School Diploma