Vanessa Ricot Email & Phone Number

New York, NY, US

New York, New York, US

• Multiple freelance short-term coverage.
• Reinforced creative production processes, including concept development, design, copywriting, photography, video production, and asset management.
• Partnered with brand leaders and cross-functional team members, to holistically manage the delivery of assets across various platforms and navigate competing priorities, allocating project management resources.
• Systematized project roadmaps covering objectives, schedules, and assisted in any other marketing/creative project assignments

Oakland, California, US

• Established project roadmaps for Money, Tax & Accelerate programs, covering launches, objectives, schedules and budgets spreading over various mediums; across both Paid and Own channels.
• Collaborated with project leaders to refine and implement project plans, support project execution covering reporting, project planning, documentation workflow, budgeting, and risk management.
• Led the ideation, prioritization, and execution of all experimental, growth, social and scaled campaigns for editorial, design and video across all 3 verticals.
• Complied with corporate regulations, policies and procedures to maximize safety by facilitating Legal communication and SLAs - helped to ensure creative Q/A and drive projects on schedule throughout delivery.
• Evaluated data and conducted ROI analysis to measure success of programs and projects monthly.
• Coached and mentored team members to inspire highest contribution through talent acknowledgment.

New York, US

• Led projects across marketing communications, new product development (NPD) packaging and creative resulting in the launch of 25 new-to-market products and over 500 pcs of collaterals
• Championed launch of Columbia Care Core CBD product line in US, UK and DE, with an average project budgets of $10M-$15M
• Oversaw production of creative content for print and digital use and recommended improvements in operational and go-to-market processes
• Reviewed marketing for compliance with current brand guidelines by working with outside counsel to secure Medical, Legal, and Regulatory (MLR) approvals

New York, NY, US

• Prepared overall project plan and controlled delivery of individual ads in 300,000 to 800,000 newspapers daily
• Owned and coordinated the project workflow from briefing to asset hand-off while partnering closely with graphic designers, proofreading, social, retouching, and digital marketing teams
• Worked closely with Production, College Point, and Newsroom teams for emergency and Filler Ads placement and assisted with minor production needs (Q/A, resizing, flight checks)
• Coordinated with planning, retouching, and color correction at planning phase

Beverly Hills, CA, US

Basking Ridge, NJ, US

New York, US