Led comprehensive product marketing strategies that boost awareness, adoption, and revenue. Developed messaging, positioning, and value propositions that resonate with target audiences while collaborating with cross-functional teams to align go-to-market strategies, conduct market research for strategic insights, and create high-impact marketing assets. + Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth + Led the development of compelling product and platform messaging, positioning, and value propositions that resonate with target audiences and differentiate in the market+ Collaborated closely with cross-functional teams, including product management, sales, marketing, and customer success to align product and go-to-market strategies and ensure successful product launches and campaigns+ Conducted market and customer research and analysis to identify market trends, customer needs, and competitive insights, and used these insights to inform product and marketing strategy+ Defined and oversaw the creation of high-impact marketing assets, including sales collateral, presentations, case studies, whitepapers, and website content, to support product launches and ongoing marketing campaigns+ Drove thought leadership initiatives through speaking engagements, webinars, blog posts, and industry reports

Served as the main point of contact for a portfolio of clients, managing ongoing campaigns and projects. Responsibilities include building and maintaining client relationships, identifying opportunities for upselling and cross-selling, forecast management, budgeting and collaborating with internal teams like developers and engineers to deliver custom solutions.+ Delivered measurable revenue growth by expanding client relationships through cross-sell and up-sell initiatives+ Improved retention and engagement by leading client-specific campaigns across web, mobile, and email platforms+ Increased product usage and customer satisfaction by 35% through personalized dashboards and actionable insights+ Partnered with product and application owners to create omnichannel roadmaps, enhancing user experience across 4 digital platforms+ Collaborated with analytics and data science teams to track key metrics, uncover trends, and implement actionable insights for web, mobile, and in-app notifications+ Led stand-up scrum meetings, improving cross-team communication and accelerating time-to-market for new products by 17%+ Managed project timelines and coordinated efforts across 8 divisions, ensuring seamless project delivery across 3 time zones+ Provided regular project updates to executives, enhancing transparency and reducing the need for product office hours by 22%+ Boosted website engagement by 22% through optimizing homepage navigation and introducing interactive design elements

Specialized in creating impactful content across various formats, including blogs, website copy, infographics, video scripts, and white papers. My keen attention to detail ensures high-quality, error-free content, while my expertise in SEO and content optimization enhances online visibility and engagement.+ Collaborated with 15+ small business owners to implement effective project management methodologies, achieving a 97% customer satisfaction rating+ Developed a content factory to enhance all stages of the buyer’s lifecycle, increasing website traffic and brand engagement by 16% year-over-year+ Designed and structured 50 pieces of digital content using content models and taxonomies, simplifying complex technical concepts for better customer understanding+ Facilitated 10 end-to-end discovery workshops with product designers, gaining insights to define and refine brand voice and narratives

Managed a ~$900K client portfolio, driving strategic direction to achieve profitability and exceptional client retention. Leading a dynamic team, I crafted innovative campaigns and produced engaging content that strengthened brands. With expertise in content strategy across various marketing channels, I oversaw project management to ensure seamless execution. My collaborative efforts with senior leadership and cross-functional teams enabled the delivery of high-quality projects while identifying organic growth opportunities with existing clients. Utilizing analytical insights, I optimized campaign execution and informed decision-making to enhance overall performance.+Managed 5 client portfolios, driving strategic direction to achieve profitability, account growth, and exceptional client retention YoY+Owned, fostered and developed multiple client relationships to build brand trust and positively influence the contract upsell and renewal process+ Led a dynamic team and contributed individually to craft innovative campaigns, build strong brands, and produce engaging content, including groundbreaking executions+ Oversaw all aspects of project management, including scheduling, resource allocation, and change management to ensure seamless execution+ Collaborated with senior leadership and cross-functional teams in operations, sales, and creative to deliver high-quality projects while maintaining profitability+ Identified and developed organic growth opportunities with existing clients through effective relationship management+ Utilized analytical insights and data to enhance campaign execution, optimize content strategies, and drive informed decision-making

As the technical project manager for Fortune 500 companies such as Allstate, Edible Arrangements, and Equifax, I successfully executed segmented email marketing automation campaigns for both B2B and B2C markets. I drove the planning, assessment, and implementation of complex programs within the corporate technology PMO, establishing standardized project management practices for effective project execution. + Created organic opportunities for business development & growth within client’s business; work to create and implement a plan to sell incremental programs and services+ Served as the technical project manager for Fortune 500 companies (Allstate, Edible Arrangements, HD Supply, Cox Media Group, First Data- Restaurant Depot, Equifax, Rheem, RUUD) to help successfully execute and deploy segmented email marketing automation campaigns to B2B and B2C markets+ Established and maintained a standardized project management approach for project initiation, planning, and execution within the PMO+ Drove planning, assessment, and implementation of multiple high-priority, complex programs within the corporate technology PMO, ensuring alignment with business objectives.+ Established and maintained a standardized project management approach for project initiation, planning, and execution, enhancing efficiency and consistency within the PMO+Conducted performance evaluations, provide feedback and support with setting and driving your teams personal and professional goals+Reconciled budgets of all sizes, working both independently and with finance

Managed end-to-end email campaigns, overseeing all aspects from planning and targeting to testing, execution, and optimization. I led initiatives to enhance email features for targeted marketing, lifecycle, retention, and loyalty communications. My efforts included effective list segmentation based on user behavior, ensuring optimal performance by purging non-deliverable addresses and applying scoring models. I developed comprehensive reporting dashboards to analyze campaign performance and provide actionable insights. Additionally, I synthesized market research and survey data to inform and refine email marketing strategies.+ Managed end-to-end email marketing campaigns, overseeing planning, targeting, testing, technical execution, QA, reporting, and optimization+ Led the enhancement of email features for targeted marketing campaigns, lifecycle emails, retention programs, and loyalty communications+ Implemented effective email list segmentation based on user behavior, purged non-deliverable addresses, and optimized list performance through scoring models+ Developed email reporting dashboards and custom reports to analyze campaign performance, providing actionable insights for improvement.+ Conducted comprehensive market research, utilizing primary and secondary data, as well as survey insights, to inform and enhance email marketing strategies.

Spearhead the development and execution of the global marketing strategy, aligning with sales plans and strategic objectives while managing the assigned budget.Daily responsibilities involves cultivating and managing marketing relationships with partners, focusing on enhancing CMO engagement and establishing best practices. Key responsibilities include determining investment areas for partnerships, creating impactful content and campaigns, and collaborating with regional sales and marketing teams to ensure alignment on shared goals and KPIs.+ Partnered with the internal communications team to craft a comprehensive communications plan for a university-wide renovation project, successfully engaging over 50,000 internal and external stakeholders.+ Assisted the marketing team in designing, executing, and analyzing email and digital advertising campaigns to elevate communication and marketing initiatives and events+ Oversaw the department's email and advertising/communications calendar, ensuring timely and organized delivery of all communications+ Focused on email campaigns, database development, and strategic communication initiatives to drive revenue growth and enhance fan engagement+ Collaborated with the internal communications team to develop a comprehensive communications plan for a university-wide renovation project, engaging over 50,000 internal and external stakeholders.+ Supported the core marketing team in the creation, execution, and evaluation of email and digital advertising campaigns to enhance communication and marketing efforts+ Managed the department's email and advertising/communications calendar, ensuring timely and organized delivery of communications.

As the project manager for CRM software, I effectively communicated program changes, updates, and achievements to over 6,000 subscribers. I managed a $5,000 operational budget that encompassed marketing, promotions, and special events. Additionally, I partnered with an internal creative agency to develop a customer loyalty marketing campaign, which successfully increased engagement by 20%+Oversaw the CRM software, successfully communicating program changes, updates, and achievements to over 6,000 subscribers+ Oversaw a $5,000 operational budget, covering expenses for marketing, promotions, and special events+ Collaborated with an internal creative agency to design a customer loyalty marketing campaign that resulted in a 20% boost in engagement

+ Leveraged Salesforce CRM to effectively communicate key messaging to stakeholders for a new grant-funded program.+ Collaborated with local and regional government entities to create a targeted recruitment and engagement initiative connecting local employers with high school students.+ Designed a survey instrument and produced a series of executive summaries presented to local and state government officials, successfully securing a $100,000 College Access State grant.