Vanessa Sarrá Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

I hold the position of Marketing and Communications Head for KPMG’s offices in Catalonia, the Balearic Islands, and Andorra, with a focus on establishing our firm as a trusted partner in Audit, Tax & Legal, and Advisory. I also lead the marketing and communications for the Tourism and Leisure industry within KPMG Spain.My role involves crafting and implementing a marketing and communication strategy that delivers significant value to our key stakeholders, including clients, key opinion leaders and employees, actively participating, as well, in corporate projects at both national and international levels.I am dedicated to promoting our firm’s position as a leading organization committed to making a positively on society, through the generation of wealth and innovation in the region.

Barcelona, Catalonia, Spain

I lead a program that enhances key professional competencies such as communication, leadership, negotiation, and sales empowerment. This curriculum is designed to equip executives and entrepreneurs with the advanced skills needed to excel in their careers and drive business success.

Barcelona, Catalonia, Spain

• Directed a consulting division that was instrumental in elevating our clients’ revenue and profit margins.• Oversaw teams of consultants on projects involving the development of new business models, conducting market research and customer segmentation, formulating strategies for customer acquisition and retention, enhancing customer experience, as well as improving sales performance.• Took charge of developing solutions, which included creating methodologies, forging partnerships, generating content, and cultivating a team of experts, in addition to crafting the business development strategy.

Barcelona, Spain

• Responsible for building up and growing the brand relevance, creating and executing marketing plans to support prospecting, lead and pipeline generation.• Design and execution of marketing and communication strategies to support consistent business growth, boosting the brand’s story-telling and enhancing brand equity and awareness. • I was in charge of developing PR and Media plans, corporate events, sponsorship and key opinion leaders relationships and associations.• Responsible for the digital marketing strategy based on a global content strategy with impact on the different consulting practices.• I worked closely with sales leaders, developing and executing regional and industry marketing strategies through: partnerships, business events and sponsorship, lead-generation campaigns, social selling, PR actions, and the like.• I'm in charge of employer branding, designing strategies to attract the best talent, highlighting the joint action plans with leading universities, and developing the Alumni area as a new business generation source.• Cross-functional collaboration with the HR department, designing the Internal Communication Strategy as a key lever to improve employee engagement and experience.• Managed the entire marketing budget and metrics, providing reports on performance of processes and programs, transforming data into actionable insights.

Barcelona Area, Spain

Responsible for the Global Marketing and Communications strategy to increase our brand awareness and engagement to the different stakeholders, at a local and international level. As a marketing partner for the worldwide financial services business team, I contributed to the 35% growth of the sector, supporting partners and managers in the design and implementation of the marketing & sales plan: value proposition design, content strategy, brand awareness and media plan, C-suite target campaigns, business events, digital marketing plan and partnership development. Responsible for the creation and launch of key Insights: Next Generation SME Banking, Banking and Fin-tech, The Digital Transformation of Insurance Companies.As DirCom, I led the communication strategy, both external and internal, to build narrative and understanding of the organization. As an internal communications head, I boosted engagement among employees, and drived a tight alignment between headquarters and the field, working closely with the areas of People, IT and Business development. I coordinated the new Intranet design and its implementation across the organization and I served as a communications subject matter expert for several departments and teams, at national and international level.

Barcelona, Catalonia, Spain

I was responsible for the conception and teaching of a specialized practice in B2B Marketing and Customer Experience, within the Postgraduate Marketing Management Executive Program. My responsibility was to provide a curriculum that addressed the strategic imperatives of today’s CEOs and marketing executives.

Barcelona, Spain.

Worked alongside retailers to develop and implement customized marketing, communication and sales strategies. Led a Retail Coaching Training program aimed at store owners, which improved competitiveness within their businesses, and boosted their digital marketing approach. During this period, I also worked closely with public institutions (Generalitat de Catalunya, Cambra de Comerç de Barcelona, Diputació de Barcelona and several City Councils) helping them design global marketing and communication strategies to increase tourist and commercial attractiveness.

Barcelona, Spain.

I significantly contributed to the growth of retail businesses providing expert consultancy, guiding them in defining and implementing marketing and communication strategies, finding optimal locations, mastering visual merchandising, streamlining store management and excelling in e-commerce, leading to significant improvements in business outcomes and market positioning. In this position, I led key public sector projects with Generalitat de Catalunya, Cambra de Comerç de Barcelona and Diputació de Barcelona, among others, in which I played a key role in revitalizing urban commercial areas, thereby enhancing the economic vitality and attractiveness of shopping centers, markets, and trade fairs.PROCOM is a consultancy firm that help retail businesses and public institutions creating and developing strategies that enhance urban commerce and tourism interest, driving economic growth.

Barcelona, Spain

I crafted and executed a comprehensive marketing, communication, and PR strategy for the company. My responsibilities included rolling out the marketing plan, encompassing campaigns, events, digital marketing, and PR initiatives. Additionally, I played a pivotal role in the company’s expansion into the Latin American market (LATAM), contributing to its global growth.The ISEP Group is a leading European entity in psychology and neuroscience education and clinical practice, having trained over 25,000 professionals and treated 20,000+ patients by 2001.

Barcelona, Spain

I provided strategic advice on digital company strategies. This included guiding Intermón Oxfam, Ajuntament de Barcelona, Fundació La Caixa, Aresa Seguros, Laboratorios Leti, BBVA, MANGO, and Universitat de Barcelona, ensuring their digital presence was impactful and aligned with their business goals. My expertise helped these clients to navigate the digital landscape effectively, enhancing their competitive edge.Whads is a strategic consulting agency focused on internet services. The firm excels in delivering technological and communicative solutions that enhance business competitiveness.

Frankfurt, Germany

I directed the ‘Television Keyfacts’ global research project, analyzing media consumer trends across Europe, the USA, and Japan. My role encompassed global project management, research design, and team leadership. I spearheaded a comprehensive communication campaign and was accountable for media relations and presenting our project at the prestigious Cinema Festival in Cannes, France. RTL Deutschland is Germany’s top entertainment firm, spanning TV, streaming, print, digital, radio, and podcasts. It operates the largest streaming platform, RTL+, with 2.4 million subscribers.

Executive Programme, Complex Project Management. Scrum, Kanban., Executive Programme

Strategic Innovation Executive Programme, Strategy And Innovation, Executive Program

Executive Program On B2B Business Management, Strategy, Marketing And Business Development In B2B, Executive Programme

B2B Strategic Selling, Conceptual Selling And Large Account Management., Sales Performance Improvement, Executive Programme

Executive training designed to help B2B sales teams create, manage and close more sales opportunities, providing a common language.

Executive And Life Coach, Coaching For Executive Levels, Executive Training

Executive coach Degree to improve top and middle management teams and soft-sales skills. I also apply Coaching to empower Innovation.

Master In Digital Marketing And E-Commerce, Marketing, Master Eae - Obs / University Of Barcelona

Master In Retail Marketing Management, Retail Marketing, Executive Training. Honorable Mention.

Master In Marketing Direction, Marketing/Marketing Management, General, Postgraduate

European Program In Media, Communication And Cultural Studies., Communication And Media, Specialization Course During The University Exchange (Erasmus) In Germany.

Degree In Advertising And Public Relations., Marketing, Sales, Advertising And Pr, University Degree