- Erster Kontakt für alle Marketinginitiativen & -projekte- Repräsentation des Marketings vor der Unternehmensleitung und in Management-Kreisen- Unterstützung & Weiterentwicklung des Markenimages, d.h. Entwicklung eines Leitbildes für die Marke STARK- Entwicklung der lokalen Marketingstrategie einschließlich aller Aspekte des Marketings (Digital, Print, Social Media, Kooperationen, Handel, etc.)- Koordination aller Marketingprojekte, sowie Sicherstellung eines regelmäßigen Austauschs zur Entwicklung und Nutzung von Synergien zwischen den Business Units wie z.B. bei der Kampagnenplanung oder Webshop-Entwicklung- Auswertung & Koordination des operativen Tagesgeschäftes inkl. Budgetverantwortung- Management von externen Agenturen, insbesondere für Social Media & PR und Performance Marketing

- Development, design and implementation of marketing strategy (online, print, social media)- Design of individual websites- Selection & control of external service providers / agencies- Conception, planning and implementation of events for lecturers such as the Higher Education Summit- Cooperation and first point of contact for other internal departments such as Sales

- Consulting and support for customers in all relevant areas of digital media planning- Creation of campaign strategies as well as successful implementation and subsequent analysis including preparation and interpretation of the results for the customer- Budget and project controlling- Close collaboration with experts from other departments such as media creation, ad management, social media advertising, media operations

- Creation, implementation and development of cross-media communication plans including print advertisements, banner, external cooperation, newsletters and social media postings- Preparation and presentation of performance reports to the Premium Partner HP, including derivation and implementation of optimization options using KPIs- Collaborate with other departments such as performance marketing, product marketing, graphics, IT and product management

• Preparation and post-processing of workshops• Assistance in the “Brand Project TRUMPF”• Creation of a regular “Communication Newsletter”

• Managing of advertisements• Cost controlling• Video production (screenplay, realization, editing)• Managing Social Media and producing content• Collaboration at the customer magazine “packazine”• Proofreading of press releases and other texts

• Handling applications• Managing the time recording tool• Payroll accounting

Placment in Accounting:• Crediting & enquiries of money receivables• Support of the team in day-to-day businessPlacement in Projectmanagement Center:• Preparation of presentations• Analysis of a Benchmark study & presentation of the results to the team