Vanessa Schnabel Email & Phone Number

Berlin, De

Köln, Nordrhein-Westfalen, De

Your Brand, My Passion: 15+ Years Elevating Brands in Media, Tech, and EntertainmentI have dedicated over 15 years to helping businesses like yours thrive in the fast-paced world of media, technology, and entertainment. My expertise lies in translating complex strategic goals into clear, actionable marketing plans that solidify your brand's position and drive sustainable growth.My Expertise for Your Success:* Tailored Marketing Strategies: I craft data-driven marketing plans that align perfectly with your unique business objectives, delivering measurable results.* Holistic Marketing Solutions: From brand development to digital marketing, social media, and content creation, I provide comprehensive marketing solutions to elevate your brand.* Collaborative Partnerships: I work seamlessly with your team to ensure all marketing activities are aligned and deliver exceptional outcomes.* Data-Driven Optimization: By continuously analysing and refining your marketing efforts, I maximize your ROI and ensure optimal performance.What I Can Do for You:* Brand Initiatives: Need an experienced marketing leader to expand into new markets or strengthen your brand position?* Transitional Support: Facing a change and require guidance in realigning your marketing efforts?* Specialized Expertise: Seeking a seasoned marketing strategist to support your team on complex projects?* Global Market Expansion: Looking to launch your US brand in the German or European market? I can provide expert guidance and support.Ready to take your brand to the next level? Contact me today for a complimentary consultation. I offer flexible solutions for both short-term and long-term projects, as well as full-time opportunities.Let's collaborate to achieve extraordinary results for your brand.#openforproject #openforwork

San Francisco, California, Us

Successfully launched Spin Mobility as one of the leading scooter-sharing services in Germany's highly competitive market, establishing strong brand positioning and increasing brand awareness, customer loyalty, and profitability. Oversaw all marketing and PR activities in Germany and built the marketing and PR department from scratch:* Brand development: Transformed the US B2B brand Spin into a strong German B2C brand. Through a comprehensive redesign of the brand positioning, design, creative strategy and tonality and the implementation of these in all communication channels, including app and website, I was able to establish a consistent brand identity.* Marketing Strategy: Developed and executed city-specific marketing strategies, leveraging performance marketing, mobile marketing and App marketing initiatives including A/B tests to optimize results.* Campaign Innovation: Initiated and led innovative marketing campaigns, such as the "Spin City Battle" and a small business partnership program, significantly increasing rider engagement, brand differentiation, and trip frequency.* Social Media: Created and executed a hyper-local social media strategy, establishing and managing local channels, and coordinating social media content production, including photo shoots to build a marketing content library.* Public Relations: Responsible for the planning and implementation of the PR strategy for Spin Mobility Germany. Through regular press releases, interviews and thought leadership activities, we have been able to increase Spin's visibility in the media and generate qualified leads for B2B partnerships.* Team Leadership and International Collaboration: Led a team of six external employees in Germany and coached four European Marketing & PR Leads providing strategic direction and support for regional marketing and communication initiatives.

Stamford, Ct, Us

Headed the development and implementation of effective country-specific branding and content strategies. Oversaw all content partnerships in Eastern and Northern Europe. This resulted in significant growth in brand awareness and sales across all WWE business areas:* Brand Strategy: Developed and established market-specific branding strategies and campaigns based on in-depth research and business plans for the Brand WWE.* Cross-Media Marketing: Led cross-media campaigns, integrating print, broadcast, cinema and digital platforms, exceeding audience expectations and enhancing brand credibility for WWE across multiple business lines including TV/Pay TV/VOD, consumer products/licensing, e-commerce, live events, and digital platforms.* Content Production: Directed the production and marketing strategy for the “WWE 2018 - Tryout – Germany” casting show in Germany, partnering with the US Global Talent Acquisition Team and Pro7 MAXX, resulting in strong viewer engagement, brand visibility, and PR coverage.* Content Partnerships: Secured prime placements for WWE TV shows (RAW, SMACKDOWN) & consulted broadcasters (Pro7 MAXX, Sky Germany, Sport1.de, Yandex.ru, RTL Croatia, and Telekom Sports Rumania) on marketing and promotion strategies.* Sports Partnerships: Fostered strong professional partnerships with sports clubs like with Hertha BSC and FC Bayern Munich for social media and PR campaigns to acquire contacts to potential future talents and successfully promote WWE to a sports-interested target group.

Köln, De

Led a team of five marketing and design professionals at SUPER RTL. Provided coaching and mentorship to enhance the self-confidence, performance, and productivity of my team. Developed and executed successful marketing initiatives for DreamWorks Animation TV series targeting children and parents across multiple channels: * NBCUniversal Partnership Lead: Cultivated a content and licensing partnership with NBC Universal DreamWorks Animation, developing impactful launch strategies and maximizing brand awareness for television series and licensing brands including Trolls, Dragons, and Trollhunters.* Strategic Brand Launch: Headed the German Free-TV and licensing brand launch strategy for Netflix's "Trollhunters - Tales of Arcadia" on SUPER RTL, achieving the highest TV market share within the target group just 3 days post-launch.* Social Media and Influencer Partnerships: Pioneered a social media music partnership with influencers, generating significant online engagement and brand visibility. Produced engaging song and video content with influencers Faye Montana and Annika Sofie for the Trolls brand, generating over 1 million views on YouTube within 2 weeks.* Consumer Products: Drove consumer product sales for the licensing product portfolio for DreamWorks Animation (Trolls, Dragons & Trollhunter) brands through effective TV marketing concepts and promotions at retail.* B2B Events: Strengthened B2B relationships through brand partnership summits, expanding the reach and impact of the SUPER RTL licensing brand portfolio.

Issy-Les-Moulineaux, Île-De-France, Fr

Oversaw the Catalogue Home Entertainment Marketing team at STUDIOCANAL, successfully executing comprehensive marketing and product strategies for a 3,500-title home entertainment movie catalogue, resulting in significant sales growth:* Team Leadership: : Provided mentorship and coaching to five product and marketing managers, fostering a high-performing and collaborative work environment, ensuring efficient workflow, and achieving project objectives.* Catalogue Marketing Strategy: By implementing year-round marketing strategies, streamlining budget planning for cost savings, and introducing a new team task allocation, I optimized our processes and achieved a 25% reduction in costs while increasing campaign efficiency. This enabled us to focus on developing comprehensive marketing strategies and driving increased sales through targeted marketing.* Streaming Partnership: Led creative promotions and editorial content planning for our ARTHAUS Channel on our sister company Watchever, resulting in a significant increase in views for our movies within 6 months. Our channel became the most successful on the platform.* Successful Product Launches: Implemented effective marketing campaigns for a wide range of home entertainment products (DVD, Blu-ray, digital) to successfully launch them in the market and achieve sustainable growth."

Eindhoven, North Brabant, Nl

Headed the Global Creative & Campaigns team responsible for developing and implementing strategic marketing campaigns and creative design solutions, with a focus on integrating HERE software into web, TV, and video projects:* Strategic Partnerships: Led successful negotiations and implementation of a high-profile marketing partnership with Red Bull Media House, particularly focusing on events such as Formula 1 and the Wings for Life Run.* Brand Partnerships: Cultivated strong relationships with event partners like the BMW Berlin Marathon, promoting effective communication, project management and software integrations.* Creative Strategy and Media Planning: Developed innovative marketing and creative concepts, especially for the automotive industry. This included partnership projects such as CGI trailers and HERE map software integrations in websites and apps for the Red Bull Events.* Team Leadership: Led an international team of six marketing managers, fostering a collaborative environment and achieving outstanding results.

Burbank, Ca, Us

Relaunched the "Disney Princess" umbrella brand, driving significant sales growth and expanding the campaign to EMEA. Also managed multiple Disney licensing brands (e.g. Disney Fairies, Minnie Mouse & Marvel) & licensing partnerships, developed new consumer product categories, and delivered strong financial results:* Disney Princess brand relaunch: Headed the relaunch of the "Disney Princess" brand with the full-year marketing campaign "Princess of the month", driving a 30% increase in licensing sales. Revitalized the brand through strategic planning, creative marketing, strong licensee partnerships, and effective media placement. This success inspired licensees to expand their product offerings, contributing to the subsequent popularity of the consumer products portfolio of the the coming "Frozen" franchise.* Expanded product portfolio and partnerships: Developed new product categories and forged strategic alliances with major brands like JAKKS Pacific, Deutsche Telekom and Mattel.* Maximized royalty sales: Negotiated and established strategies to increase royalty sales from existing licensees, including Mattel, Rubie's, Lexibook, ASS Altenburger, and others.

Redwood City, Ca, Us

Responsible for marketing strategies and campaigns for a diverse portfolio of video games targeting children, including profitable brand partnerships that contributed to multiple Top 10 sales chart placements and significant market success:* Product Marketing Management: Led 45 product launches in four years: Successfully implemented product marketing strategies and campaigns for a wide range of video and browser games, including in-house productions (e.g., MySims, SimAnimals, Darkspore) and partnerships with major entertainment and toys brands like Warner Bros., Paramount Pictures, and Hasbro (e.g., Harry Potter, Rango, Monopoly, Trivial Pursuit).* Campaign Management: Planned and organized marketing initiatives for popular video game franchises, focusing on the target audience of children and teenager. Adapted international marketing strategies to the specific needs of the DACH markets and developed local strategies and activities. This also included event management for Gamescom and other events like YOU.* Partnership Management: Developed and managed content partnerships with entertainment brands such as Warner Bros., Paramount Pictures, and Hasbro. Released joint video game productions, including integrated marketing communications and sales partnerships across company boundaries.* Partnership Acquisition: Acquired strategic marketing and sales partnerships for EA's entire product portfolio, increasing brand awareness and reducing marketing costs.

Project management of editorial and advertising online projects:* Led web-advertorial projects for clients such as Volvo and Johnson & Johnson* Formed the customer contact between the editorial department, technology and media managementCampaign management and monitoring for media clients in the Nielsen II and IIIa area:* Managed online media campaigns and planned digital media strategies* Advised clients on digital media campaigns and projects

Denton, Greater Manchester, Gb

* Successfully planned and implemented retail and POS marketing campaigns* Organized trade fair appearances (ISM, Anuga) and sales conferences with event integration* Designed sales folders, trade marketing, merchandising and POS materials including print approvals* Took over the project management for the relaunch of several packaging designs for private labels*

Hamburg, Hamburg, De

* Created tactical and strategic media plans and campaign documentation including cost calculation and media buying* Prepared target group and competitor analyses, media market appraisal and media evaluations* Advised customers in media strategy and activitiesThe apprenticeship included: - 4 weeks internship at Gruner + Jahr AG & Co KG in the marketing and market research department- 4 weeks internship at Ammirati Puris Lintas's Unilever customer consulting team*

Certificate, Entertainment And Media Management

Diplom, Business Economics

Werbekauffrau (Ihk), Advertising, Media

Abitur, Mathematik Und Kunst