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With over 12 years of experience in marketing communications, I am a seasoned project management professional with a passion for creating engaging and impactful digital and print campaigns for global brands. I have a BBA in International Marketing from Pace University, and I speak Portuguese fluently. In my previous role as a Production Director/Project Manager at thelab, I was the head of studio production for print and digital projects on site at Pernod Ricard, one of the world's leading spirits producers. I worked closely with the brand managers to track campaign performance data and develop strategies and account plans for various premium brands, such as Absolut Vodka, Jameson, Chivas, and Malibu Rum. I also collaborated with the art director to produce creative digital work, such as websites, banners, emails, and social media content. I leveraged my skills in marketing communications, Wrike, and social networking to deliver high-quality print and digital deliverables on time and on budget.
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Senior Program ManagerHavasNew York, Ny, Us -
Senior Program ManagerHavas May 2022 - PresentNew York, Ny, UsSenior PM on the NewYork Presbyterian account managing digital, print and video executions. -
Senior Project Manager, Global MarketingCalvin Klein Sep 2021 - May 2022New York, New York, UsLead packaging and trim project manager in charge of standardizing, planning project timelines, and reviews/approvals at each project stageCollaborate with cross-functional stakeholders and external agencies on various CRM projects.Guide in-house discussions related to various packaging deliverables from laying groundwork for strategic collaboration to reviewing creative work for approval.Collaborate with asset management team to organize and pull files from CK DAM.Document project process & proof reviews for packaging suppliers using Wrike project management tool.Route materials to appropriate stakeholders in Europe & North America for reviewSupervises Project Management Coordinator to ensure timelines and project needs are met.Support the development of workflow procedures and best practices in partnership with the Product Marketing and Packaging Supply teams. -
Production Director/Project Management - Pernod RicardThelab Oct 2017 - Sep 2021Brooklyn, New York, UsHead of studio production for print and digital projects on site at Pernod Ricard.Client-facing production lead responsible for the delivery of high-quality print and digital deliverables for numerous brands under Pernod Ricard which included premium spirits brands: Absolut Vodka, Jameson, Chivas, Malibu Rum, Martell, The Glenlivet, Beefeater Gin etc.Worked closely with Pernod Ricard brand managers to track campaign performance data and develop strategies/account plans to bring their digital and print plans to life.Worked closely with production designers and vendors to create all POS work for a variety of Pernod brands. Collaborated with art director to produce various digital work such as AR filters, GIFs, sizzle reels, animated OOH, MailChimp mobile templates, Instagram and Facebook videos, OLA banner campaigns and email blasts from creative/strategic development through to production and final delivery.Responsible for the successful development and delivery of large digital OOH campaigns for major stadiums/arenas.Worked closely with digital designer to create monthly promotional imagery for the Ibotta app.Developed a training process and templates for marketing teams and supervised production coordinator to ensure all project deadlines were met. Developed and assisted with all monthly project reporting, SOWs, along with daily status meetings to ensure smooth workflows while collaborating with a diverse cross-functional team of Designers, Animators, developers and Retouchers.Collaborated with Art director to shoot and produce social videos to promote various Pernod products. -
Digital & Print Producer - Simon MallsThelab Mar 2016 - Oct 2017Brooklyn, New York, UsLead digital and print producer for the Simon Malls account, managing requests of numerous deliverables across all relevant mediums – digital (e.g. online videos, emails, DOOH, web banners), print (e.g. brochures, billboards, directional signage etc.) -
Implementation Manager - Microsoft (M:United)Mccann New York Jan 2015 - Mar 2016New York, Ny, UsManaged the production of both local and global integrated campaigns across TV, Print, Digital and Social for international Microsoft markets. Focusing on Surface and Windows products.Partnered with Global counterparts on CRM strategy, planning and implementation for the Americas.Represented McCann New York when working with international teams in London, Singapore, São Paulo, Mexico City and production hubs in Mumbai, Buenos Aires and Budapest. Worked closely with Implementation director to review SOWs, develop project cost estimates, coordinate resources and develop timelines. -
Account Manager / Asset ManagerTag Sep 2012 - Jan 2015London, London, Gb• Managed production of all print and digital projects from inception to release. Produce and facilitate the adaption of advertisements and traffic all projects to obtain necessary approvals • Managed HHonors Rewards Program and multi-brand digital requests which include online banners and email blasts. Working with studio designers on digital creative and proof-readers to meet demanding deadlines• Worked closely with Brand on the creation and development of global brand materials: photography guidelines, property sales materials, etc. • Communicated usage rights with Tag hubs and properties on usage of the images for advertising campaigns• Assisted over 100 Hilton properties in completing the rebranding collateral rollout by updating all collateral items and POS pieces currently on property to the new Hilton brand aesthetic• Acted as main brand point of contact by building and maintaining relationships with over 100 Hilton properties, driving brand awareness and internal marketing efforts• Main point of contact for all New Opening Hilton Properties in the Americas. Guiding them through the process of creating their collateral and sales items by conducting webinar tutorials on Hilton's asset library and assuring they have all the necessary items in time for their opening date• Brand Guardian for Hilton’s property imagery used in collateral and web campaigns. Lead on re-organizing/re-branding the existing Hilton global asset library and ensure all imagery meet Hilton’s new brand standards -
Assistant Account ManagerTag Sep 2011 - Sep 2012London, London, Gb• Assisted over 100 Hilton properties in completing the rebranding collateral rollout by updating all collateral items and POS pieces currently on property to the new Hilton brand aesthetic• Acted as main brand point of contact by building and maintaining relationships with over 100 Hilton properties, driving brand awareness and internal marketing efforts• Main point of contact for all New Opening Hilton Properties in the Americas. Guiding them through the process of creating their collateral and sales items by conducting webinar tutorials on Hilton's asset library and assuring they have all the necessary items in time for their opening date -
Public Relations/Digital Services (Social Media) InternThe New Victory Theater Feb 2011 - May 2011New York, New York, Us -
Audience And Production InternRachael Ray Show Aug 2010 - Dec 2010New York, Us
Vanessa Silva Skills
Vanessa Silva Education Details
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Pace University - Lubin School Of BusinessInternational Marketing -
Universidad Internacional Menéndez PelayoCulture And Business
Frequently Asked Questions about Vanessa Silva
What company does Vanessa Silva work for?
Vanessa Silva works for Havas
What is Vanessa Silva's role at the current company?
Vanessa Silva's current role is Senior Program Manager.
What is Vanessa Silva's email address?
Vanessa Silva's email address is vs****@****ail.com
What is Vanessa Silva's direct phone number?
Vanessa Silva's direct phone number is +121220*****
What schools did Vanessa Silva attend?
Vanessa Silva attended Pace University - Lubin School Of Business, Universidad Internacional Menéndez Pelayo.
What are some of Vanessa Silva's interests?
Vanessa Silva has interest in Education.
What skills is Vanessa Silva known for?
Vanessa Silva has skills like Advertising, Digital Marketing, Social Media, Social Media Marketing, Marketing, Marketing Communications, Marketing Strategy, Integrated Marketing, Project Management, Public Relations, Social Networking, Blogging.
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