Vanessa Siu Email & Phone Number

Burnaby, Bc, Ca

Calgary , Ab, Ca

• Completed CFIA regulatory update with packaging redesign to 200 SKUs over a period of 8 months• Developed & and managed a database of 350+ product specifications as required by GS1 Canada.• Successfully launched 25 new SKUs into the market for various DPFG brands.• Leads all product development projects working with 5 processing plants.• Collaborates with upper management in developing our house brands, launching and providingfeedback on 3rd party brands for distribution. • Work collaboratively with multiple marketing agencies to ensure packaging design aligns with the brandstandards and Canadian labelling regulations.• Support the marketing and sales team to ensure proper marketing strategy implementation during product launches, promotions, and other marketing communication.• Track all product marketing initiatives, create weekly/monthly reports, and the preparation ofthe annual budget.• Effectively resolved all product-related issues, with both internal and external customers.

Richmond, British Columbia, Ca

• Oversee the lifecycle of over 40 products, from inception to first customer orders for branded, private label and foodservice items.• Instrumental in the launching of over 32 branded, private label and foodservice SKU’s in both frozen and deli departments in five years• Oversee all aspects of product packaging, ensuring adherence to varying retail specifications• Collaborate with the Regulatory Team to ensure all labelling adheres to government regulations.• Manage and maintain all product-related databases, including GS1, retail business portals, and product development portals• Oversee the development and implementation of the new ERP system• Lead weekly Sales & Production meetings to ensure customer demands are fulfilled • Collaborate with supply chain to source ingredients and manage packaging suppliers• Support inventory management and act as a liaison between Production, Logistics and Quality Assurance • Ensure accurate shipping of product samples to domestic and international customers• Provide customer support to business partners, customers and end consumers• Provide support to the Executive Leadership Team where needed

Richmond, British Columbia, Ca

• Source and manage all retail packaging for both branded and private label products.• Attend and manage trade shows as both an exhibitor and an attendee. • Manage all social media accounts and coordinating with external agencies.• Manage all vendor's product portals.• Manage GS1 account including Pro Sync (ECC Net) and 1WorldSync.• Sourcing ingredients for the R&D team.• Manage the company's website - www.sum-m.com.• Manage and coordinate product photo shoots with a professional food photographer.• In-house photographer for simple product shoots.• Being the voice of Fine Choice Foods in all consumer communication.• Coordinating all logistics related to product development, plant trial, and product launch. • Design and manage all marketing & sales collateral.• Organizing all company events.

Vancouver, British Columbia, Ca

• Built and managed a 1000+ product e-Commerce business. • Designed and promoted Pure’s loyalty program, pure[VIP]rewards and onboarded 10,000+ VIP members.• Managed the design and distribution of our monthly flyer via direct mail and in-store distribution.• Oversee all aspect of company participation in both industry and consumer trade shows.

Burnaby, British Columbia, Ca

As Administrative Assistant - March 2007 - August 2010• Responsible for all customer orders, with focus on processing returns and credits, sales orders, and the release and transfer of goods• Managing inventory at a 3rd party logistic warehouse• Managing and providing tech support on MAS 90 (MRP system)• Provided weekly customer forecasts for procurement planning.• Provided accounts receivable support to Finance team when needed• Organizing company events such as summer celebrations and Christmas parties.

Certificate, Project Management

Bachelor’S Degree, Business Administration