Vanessa Siu Email & Phone Number

Burnaby, BC, CA

Calgary, AB, CA

• Completed CFIA regulatory update with packaging redesign to 200 SKUs over a period of 8 months
• Developed & and managed a database of 350+ product specifications as required by GS1 Canada.
• Successfully launched 25 new SKUs into the market for various DPFG brands.
• Leads all product development projects working with 5 processing plants.
• Collaborates with upper management in developing our house brands, launching and providingfeedback on 3rd party brands for distribution.
• Work collaboratively with multiple marketing agencies to ensure packaging design aligns with the brandstandards and Canadian labelling regulations.

Richmond, British Columbia, CA

• Oversee the lifecycle of over 40 products, from inception to first customer orders for branded, private label and foodservice items.
• Instrumental in the launching of over 32 branded, private label and foodservice SKU’s in both frozen and deli departments in five years
• Oversee all aspects of product packaging, ensuring adherence to varying retail specifications
• Collaborate with the Regulatory Team to ensure all labelling adheres to government regulations.
• Manage and maintain all product-related databases, including GS1, retail business portals, and product development portals
• Oversee the development and implementation of the new ERP system

Richmond, British Columbia, CA

• Source and manage all retail packaging for both branded and private label products.
• Attend and manage trade shows as both an exhibitor and an attendee.
• Manage all social media accounts and coordinating with external agencies.
• Manage all vendor's product portals.
• Manage GS1 account including Pro Sync (ECC Net) and 1WorldSync.
• Sourcing ingredients for the R&D team.

Vancouver, British Columbia, CA

• Built and managed a 1000+ product e-Commerce business.
• Designed and promoted Pure’s loyalty program, pure[VIP]rewards and onboarded 10,000+ VIP members.
• Managed the design and distribution of our monthly flyer via direct mail and in-store distribution.
• Oversee all aspect of company participation in both industry and consumer trade shows.

Burnaby, British Columbia, CA

• As Administrative Assistant - March 2007 - August 2010
• Responsible for all customer orders, with focus on processing returns and credits, sales orders, and the release and transfer of goods
• Managing inventory at a 3rd party logistic warehouse
• Managing and providing tech support on MAS 90 (MRP system)
• Provided weekly customer forecasts for procurement planning.
• Provided accounts receivable support to Finance team when needed

Certificate, Project Management

Bachelor’S Degree, Business Administration