Vanessa Rodriguez Email and Phone Number
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Vanessa Rodriguez is a Integrated Marketing Manager | Brand + Content Strategist | Storyteller at My Code. She possess expertise in social media marketing, advertising, social media, marketing, social networking and 12 more skills. She is proficient in English. Colleagues describe her as "I am pleased to write a LinkedIn recommendation for Vanessa, who has been an outstanding colleague at our company. Vanessa is a remarkable professional, combining reliability, creativity, client-facing skills, and intelligence in a way that truly sets her apart. Vanessa's reliability is unmatched. She consistently delivers high-quality work on time, without fail. Whether it's meeting project deadlines, communicating with clients, or supporting her team, Vanessa's reliability ensures that tasks are completed efficiently and effectively. Her creativity is another asset that shines brightly. Vanessa has a unique ability to think outside the box, finding innovative solutions to complex challenges. Her creative insights have led to the development of numerous successful projects, which have greatly contributed to our team's success. Vanessa's client-facing skills are exceptional. She possesses a natural ability to build strong and lasting relationships with clients. Her professionalism, empathy, and clear communication make clients feel valued and well-supported, which has consistently led to satisfied and loyal customers. Lastly, Vanessa is incredibly smart. Her intellect and problem-solving abilities are evident in her work. She consistently tackles complex issues with a sharp and analytical mind, making her an invaluable asset to any team. Vanessa's combination of reliability, creativity, client-facing skills, and intelligence make her an extraordinary professional. I have had the pleasure of working closely with Vanessa and have been consistently impressed by her dedication to our team's success and her unwavering commitment to excellence. She is a true asset, and I highly recommend her for any endeavor she chooses to pursue.", "I had the pleasure of working closely with Vanessa in the lifestyle org at BENlabs and I wholeheartedly recommend her. Vanessa is quick to respond, always eager to collaborate, and adept at creating stunning and creative decks. Her ability to ask the right questions and consider various perspectives leads to excellent outcomes. Vanessa's collaborative nature, industry knowledge, and creative skills make her an invaluable asset to any team or project. It was a pleasure working together!", and "During the year I worked with Vanessa at BENlabs in the Integrated Marketing division, I was consistently impressed by her leadership and expertise. Vanessa is a Manager who effortlessly brings a joyful, bubbly, and inquisitive energy to every endeavor. Even the most challenging situations become approachable learning opportunities with her contribution. Her profound understanding of influencer marketing campaigns is evident in every proposal she touches, marked distinctly by her sales strategies, appreciation for design and style principles. Moreover, Vanessa's drive and independence stand out — she has an innate ability to manage and swiftly turn around comprehensive projects on her own. With her blend of passion, knowledge, and unwavering positivity, Vanessa is undeniably an invaluable asset to any team."
My Code
View- Website:
- mycodemedia.com
- Employees:
- 436
-
My Code -
Brand ManagerMy/Mochi Mar 2024 - PresentLos Angeles, Ca, Us-Lead the execution of marketing programs, including go-to-market (GTM) global strategies and multichannel campaigns across email, CRM, social, shopper, PR, experiential and industry trade shows-Direct the creative workflow, collaborating with designers and photographers to craft initial ideas and visual designs for digital and print -Synthesize strategic research and/or data to develop brand architecture and product innovation-Partner with sales and C suite leadership to support key retailer initiatives. -
Sr Integrated Marketing ManagerBen Oct 2022 - Oct 2023Los Angeles, Ca, UsDevelop lower-full funnel marketing initiatives across influencer marketing, product placement, and music entertainment.• Build multichannel proposal presentations for reactive and proactive business opportunities by identifying industry trends and competitive insights to help drive meaningful strategy for organic and paid media • Leverage data analysis tools (AI Proprietary tools, DOMO) to identify insights and develop data-driven strategies. Understand and analyze different attribution models• Lead cross-functional team briefing with tactical implementation, content strategy, and selection of influencer talent • Built and developed content calendar for organizational planning, execution, and budgeting. • Manage any direct report ensuring professional development -
Account Manager, Influencer Performance & Growth MarketingBen Oct 2021 - Oct 2022Los Angeles, Ca, UsDevelop consumer growth and retention marketing strategies across TikTok, Instagram, YouTube, and Paid Media channels.• Developed testing roadmap and optimize creatives, messaging, audience targets, and other variables to improve the performance of campaigns. • Deliver on weekly/monthly/quarterly targets by performance marketing channel for sales and KPIs (CAC, ROAS, LTV)• Report tangible AB Testing results to optimized to both internal and external teams • Deliver campaign analysis and reporting to guide optimization strategies and/or scaling across new channels, verticals, audiences, creators, etc.• Oversee development of best in class creative briefs for influencer/creators • Manage, performance forecasting and performance optimizations and channel-level planning -
Sales Marketing Strategist (Integrated Marketing & Synergy)Univision Communications Inc. May 2018 - Oct 2021Miami, Florida, UsDeveloped and managed multimedia sales and marketing initiatives from pre- to post-sale for the #1 Spanish broadcasting station in Los Angeles.• Developed insights driven creative brand strategies across television, radio, branded content, digital platforms and experiential opportunities• Managed several large-scale productions for television, radio, branded content, digital and experiential• Developed and managed timelines for campaign initiatives • Developed track and review content including, but not limited to: scripts, social content, press releases, etc. • Developed and advised on network D&I strategies to ensure content is accurate, authentic and inclusive• Managed forums to discuss D&I opportunities, challenges, and best practices -
Radio Broadcast Sales Coordinator100.3 The Sound Oct 2016 - Dec 2017Support General/Local Sales Manager and Account Executives with formulating media kits, contracts, orders, Media Monitors and Nielson qualitative research Monitor and track social media analytics using Google and Facebook AnalyticsTrack and maintain airchecks, online campaigns, remote campaign materials, etc. Work with sales, digital and promotional teams to develop and maintain campaign executionDevelop and maintain social posting calendar aligning with campaign executionDevelop and maintain relationships with purchasing contactsCoordinate AE’s aging and current invoices -
National Media Sales CoordinatorIntersection Co. Jan 2016 - Oct 2016New York, Ny, Us- Assist National Account Executives create proposals, media kits, contracts, production, impression logistics, etc. -Serve as a liaison between media departments, production teams, operations department and OOH suppliers to ensure optimal campaign delivery. -Prepare numerous reports included, but not limited to: Completion Reports, Post-Buy Analysis, Competitive Reports for clients such as CA Lottery, Disney, Red Bull, Kia, Universal Pictures and Netflix-Process invoices, PO’s for numerous markets and clients -
Market CoordinatorMktg Inc Jun 2015 - Jan 2016New York, Ny, Us- Support day to day management of consumer engagements- Monitor and track results to ensure key deliverables are achieved- Track and report market research and trend reports- Assist with field agent training on brands, programs,policies, etc.- Coordinate consumer engagements to maximize interactions and reach- Identify target venues for consumer engagements- Manage and coordinate marketing materials, budgets, expenses and staff payroll.- Participate in an online channel to drive insightful market research and trend reports -
Operations CoordinatorMusicians Institute Aug 2013 - Jun 2015Hollywood, Ca, Us- Prepare and edit documents and presentations - Update and maintain legal operational policies and procedures - Manage budget and accounts payable- Responsible for all travel arrangements - Served as note keeper for all internal meetings - Assist and provide support for the Director of Operations - Served as office liaison in communicating with departments and vendors- Manage general administrative duties (supply ordering, screening phone calls and requests, etc.)- Accountable for all department correspondence -
Promotional MarketingThe Walt Disney Company Apr 2012 - Feb 2014Burbank, Ca, Us-Coordinate event set up -Delegate scheduled program accordingly -Ensure safety and privacy at VIP event(s)- Lead community events promotional efforts based on client requests -
News Production InternUnivision Communications Inc. Jan 2012 - Jul 2012Miami, Florida, Us- Aid news production needs - Experimented with floor directing- Experimented with dubbing and rundowns - Responsible for distributing scripts- Locate file video at producer’s request - Assisted with community live shots
Vanessa Rodriguez Skills
Vanessa Rodriguez Education Details
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University Of Southern CaliforniaMass Communication/Media Studies -
Ucla ExtensionWriting For Sales & Marketing Advertising -
Emerson CollegeSocial Media Marketing Fundamentals -
Mount Saint Mary'S UniversityLiberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about Vanessa Rodriguez
What company does Vanessa Rodriguez work for?
Vanessa Rodriguez works for My Code
What is Vanessa Rodriguez's role at the current company?
Vanessa Rodriguez's current role is Integrated Marketing Manager | Brand + Content Strategist | Storyteller.
What is Vanessa Rodriguez's email address?
Vanessa Rodriguez's email address is vr****@****ion.net
What schools did Vanessa Rodriguez attend?
Vanessa Rodriguez attended University Of Southern California, Ucla Extension, Emerson College, Mount Saint Mary's University.
What are some of Vanessa Rodriguez's interests?
Vanessa Rodriguez has interest in Civil Rights And Social Action, Children, Human Rights.
What skills is Vanessa Rodriguez known for?
Vanessa Rodriguez has skills like Social Media Marketing, Advertising, Social Media, Marketing, Social Networking, Editing, Marketing Communications, Entertainment, Broadcast, Management, New Media, Radio.
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