Vanessa Burton (Streb) Email & Phone Number

Willits, CA, US

Mendocino County, California, United States

• I've been lucky enough to stay home to raise our three kids, all the while clamoring for a chance to get back to work. Here are the projects I've taken on while at home.Little Twinkle Sleep, Owner, 2023 - current
• Conception and launch of new business, website design and launch.Mariposa Market, Marketing Manager, Jan 2017 - Jul 2017
• Create and manage multi-channel marketing strategy including: print, radio, events, social media.
• Work cross-departmentally and with outside vendors to execute grassroots marketing approach.Campovida, Events Director, Mar 2016 - Aug 2016
• Increased traffic and brand engagement through multi-channel marketing strategy.
• Managed corporate retreat bookings.

San Francisco Bay Area (Remote)

• Manage account base of 150 accounts in the SMB-MM space. Primary responsibilities include: upsell, cross-sell, maintain 95% retention, quarterback, and manage strategic conversations between customer and Zendesk.
• 167% quota attainment Q2 '15; 271% quota attainment June '15
• Most ARR booked Dec’14
• Maintained 98%+ retention rates Q3’14 and Q4'14
• 2nd largest expansion upgrade in Q4
• 2nd Most ARR associated with upgrades in Q4'14

San Francisco Bay Area

• Sold training and support programs to Mid-Market through Enterprise segments. Strategic prospecting leveraging long-term relationships. Carried yearly quota of $1.96MM. Average deal size $50K; 90-day sales cycle.
• 118% FY14 quota attainment
• Top 10% of AMER Education Account Executives
• 98% Retention
• Selected to train new hires as a Mentor
• Certificate of Completion- Administration Essentials for New Admins, Sandler Training, Barry Rhein's Selling Through Curiosity

San Francisco Bay Area

• Source, create and drive pipeline to Account Executives for closure. Qualify leads in the SMB, Mid-Market, and Commercial segments by assessing and prioritizing prospect needs to recommend an advantageous solution fit.
• 112% quota attainment Closed Revenue FY13
• $2.8MM in pipeline created FY13
• Facilitate weekly open demo to prospects via webinar
• Nominated by manager to Team Building Chair, and Interview Team
• BASHO Training

Greater San Diego Area

• Married student goals with appropriate coursework to drive student enrollment. Managed student enrollment from lead generation through closure. Carried $1.2MM yearly quota. Average deal size $10K; 30-day sales cycle.
• Top 15% of company – quota attainment & referral generation FY12
• 150% quota attainment FY12
• 85% retention FY12
• Managed team budget: Instrumental in increasing team enrollments by 200% through development of sales strategies with group training, and one-on-one coaching

Orange County, California Area

• Analyzed competitive products in the natural vitamin supplements industry, and researched viability of new products in teen, children, and adult segments using SPINS analytical database.
• Supported sales team through recommendations based on analysis of product and regional sales gaps.
• Monitored multi-SKU line of products and made strategic product recommendations using Whole Foods Vendor Reporting system.
• Established and maintained valuable relationships with key vendors.
• Managed representation at Natural Products Expo West trade show attended by 53,000 natural products industry professionals.

Greater San Diego Area

• Increased company and brand awareness using interactive measures: blogging, directory submission, linking, and Facebook and Myspace social networking.
• Increased company website visits by 110% in four months through efficient use of Google Analytics paired with interactive tactics.

Interior Design

Studied history of design, several fine arts skills, color theory, and fabric selection and coordination.

Business Administration, Marketing

Activities and Societies: Cal Poly Equestrian Team, Central Coast Youth Football League