Vanessa Sun Email and Phone Number

1. Search and develop global business opportunities2. Set and coordinate team to fulfill KPIs3. Maintain supplier management database4. Conduct market research and analysis

Responsibilities:1. Achieve annual revenue goals and market expense budget for target.2. Work closely with the marketing team to define a vision for vertical market growth, design vertical growth strategies to actively pursue new market opportunities and develop vertical marketing plans to grow the business worldwide.3. Lead the creation and implementation of focused and prioritized growth strategies for the target vertical segment working collaboratively with marketing and product… Show more Responsibilities:1. Achieve annual revenue goals and market expense budget for target.2. Work closely with the marketing team to define a vision for vertical market growth, design vertical growth strategies to actively pursue new market opportunities and develop vertical marketing plans to grow the business worldwide.3. Lead the creation and implementation of focused and prioritized growth strategies for the target vertical segment working collaboratively with marketing and product colleagues.4. Communication and regional marketing and channel partners.5. Accountable to achieve KPI targets as mutually established with the business and regularly reports to Senior Management on target performance. Show less

As the Marketing Manager I managed, launched, promoted and sustained a portfolio of social free-to-play games throughout their entire lifespan.Responsibilities:1. Product marketing for Taiwan and Korea Publishing and co-Publishing games.2. Identified the game’s target audience, positioning, values, and selling points.3. Conducted market research, benchmarks, polls and consumer studies.4. Followed the game development stages and made recommendations to improve user… Show more As the Marketing Manager I managed, launched, promoted and sustained a portfolio of social free-to-play games throughout their entire lifespan.Responsibilities:1. Product marketing for Taiwan and Korea Publishing and co-Publishing games.2. Identified the game’s target audience, positioning, values, and selling points.3. Conducted market research, benchmarks, polls and consumer studies.4. Followed the game development stages and made recommendations to improve user experience, involvement, socialization and retention.5. Coordinated game approval with copyright owners.6. Coordinated implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners.7. Optimization of the app stores pages performance and visibility.8. Prioritized bugs fixes and user experience improvements, followed up on the game update schedule with the production teams and monetization manager. Show less

As an game operating manager I define the monetization strategy, coordinates in-game communication and marketing, and post-launch data analysis through all distribution channels in Taiwan and Korea.Responsibilities:1. Work closely with the design and development teams to plan, design and implement game features which improve product performance.2. Build dashboards to monitor the Key Performance Indicators of one or a portfolio of games on a daily basis. Analyze game metrics and… Show more As an game operating manager I define the monetization strategy, coordinates in-game communication and marketing, and post-launch data analysis through all distribution channels in Taiwan and Korea.Responsibilities:1. Work closely with the design and development teams to plan, design and implement game features which improve product performance.2. Build dashboards to monitor the Key Performance Indicators of one or a portfolio of games on a daily basis. Analyze game metrics and transform data into actionable items which improve KPIs.3. Suggest optimizations for the consumer acquisition, retention design, and engagement / social features of the games. Analyze competitors and perform efficient benchmarking.4. Define the promotion strategy, set up and coordinate the in-game communication for events and promotions.5. Keep stakeholders updated about the status of projects, and the progress of new development. Show less

Responsibilities:1.Outlined design concepts (gameplay and metagame) for company's games.2. Provided clear direction and feedback on game design and vision to design and development teams.3. Benchmarked successful games, produced best practices catalogs for design and development teams to use as references.