Vanessa Tai Email & Phone Number

Singapore

Manage and develop content marketing projects on CNA for clients that span government agencies, tech companies, financial institutions and consumer brands.

Singapore

- Responsible for all content marketing initiatives (blog, social media, email marketing, e-books, videos, infographics) to drive traffic, engagement and leads that deliver sales and customer retention. - Responsible for creating content that engages consumers at all levels of the Marketing funnel. - Worked closely with different business functions.

Singapore

As part of the Creative Solutions team, I conceptualised, developed and produced branded content for advertising clients of our airline partners – SilverKris (Singapore Airlines), Going Places (Malaysia Airlines) and Smile (Cebu Pacific). Notable projects include a road trip campaign for Going Places and a Hong Kong travel guide for SilverKris.As an editor.

Singapore

During my time as editor of Silkwinds, I clinched a Communicator Award of Excellence for the magazine. Apart from the daily running of the magazine, I also helped produce destination videos that were played onboard SilkAir flights.

Singapore

Silkwinds is the inflight magazine of SilkAir, the regional wing of Singapore Airlines. The magazine reached over 400,000 passengers each month. My job scope included researching, commissioning and editing stories from across the SilkAir network. I started as deputy editor but was promoted to Editor in April 2019.

Material World was a content agency founded by four former staffers of Cosmopolitan Singapore, including myself. Material World developed communication strategies and created content for both editorial and commercial clients. We also provided brand owners with services ranging from content marketing and media relations to social media management.

- Researched and wrote on topics mainly pertaining to lifestyle, money, career, and relationships.- Handled project coordination and copywriting for advertorials, creative booklets, etc

- Researched and wrote on topics such as money, career, health, and relationships- Interviewed and profiled celebrities - Wrote consumer-centric pieces eg: testing and reviewing of products and services

– Worked closely with Art team to develop campaigns and create copy for a variety of digital advertising accounts including FANCL, Simple Skincare, MasterCard, AIA and Holiday Inn

Bachelor, Communication (Advertising-Creative)

Diploma, Mass Communication