In this newly created role, I’m responsible for all teams that drive Top of Funnel Growth. Teams in the Revenue & Growth Marketing Org include Demand Generation, Campaigns, ABM, Growth, Marketing Strategy, Analytics & Operations as well as the Developer Network, across Evangelism, Enablement, Advocacy, Docs & Content.

While Twilio searched for a CMO, I led the marketing team in an interim capacity, reporting to the CEO. Head of Marketing for Twilio Communications. I manage a global marketing team across Product Marketing, Content Marketing, Growth & Lifecycle, Marketing Strategy, Ops & Analytics, and the Developer Network.

Responsible for leading Product Marketing, Competitive Intelligence, Analyst Relations and the Developer Network, which includes Evangelism, Docs, and Content.

I have the privilege of leading Product Marketing for Twilio's major product lines, Messaging, Email, Video, and Account Security. I've grown the team from 2 to 18 PMMs, with team members around the world. Across the team we are supporting +65% YoY growth in pipeline across all product lines. Im also the overall GTM leader for the Video business (i'm the only non-quota carrying leader in this capacity). I was promoted to Senior Director after leading the product marketing team for nine months. January 2020 - October 2020 - Interim leader of Product Marketing. In this interim lead role, I delivered some major business outcomes:1) I initiated the shift from selling Products to selling Use Cases. I then partnered with Sales Enablement on Use Case University, a sales certification program that spanned every sales rep at Twilio (500+ reps). I led the development of the framework for use case coverage, as well as the program of assets that the PMM team built for the reps to use to get certified.2) Championed and developed (alongside the other PMM leads and our HR partner) a Career Development Framework for the Product Marketing function at Twilio. It includes both manager and individual job ladders.

I was asked to lead the Product Marketing team for Twilio's Channel APIs, Messaging, Email, Voice, Video, and Account Security. Responsible for developing a PMM center of excellence by building key skills across the team including; positioning, messaging, packaging, persona based targeting and segmentation, product readiness, and technical marketing.

This role is considered the CMO for the IoT business unit. - Defined messaging, positioning, and customer segmentation for all go-to-market efforts with regard to IoT.- Built brand loyalty and product advocacy among Twilio customers and harness that to bring new customers into the funnel. - Identify ecosystem partners that support Twilio’s GTM thesis. I had the scope to both support individual relationships and design programs to make our broader ecosystem self-sustaining.

I advocated for our clients and drove alignment around the impact of Salesforce. I was also a consultant in the Align practice where I facilitated C-Level business outcome alignment and customer journey workshops.Major Responsibilities:➔ Deliver strategic projects on value-based pricing and business model/business outcomes to the Bluewolf senior leadership team.➔ Editor-in-chief of the annual State of Salesforce Report, the largest analysis of the Salesforce ecosystem. This report is the cornerstone of Bluewolf marketing campaigns, benchmarking and sales enablement for data-driven decision making.➔ Responsible for the knowledge enablement team; serving sales, marketing and delivery with collateral to support client stories, and sales enablement around win/loss and client journeys.

Expanded research program beyond Director position to include research on Customer, Employee, Partner and Supplier Experiences. Research from the program enables clients to solve challenging and exciting business problems through examination, research and analysis of market trends and other adjacent business and technology impacts. IDC clients expect high quality deliverables, interactions and outcomes and expect complex problems to be distilled diligently and succinctly.

The Collaboration and Communities research program shares a vision of how applications that enable groups of people to work together by sharing information and processes, will evolve in the future. Research from the program enables clients to solve challenging and exciting business problems through examination, research and analysis of market trends and other adjacent business and technology impacts. IDC clients expect high quality deliverables, interactions and outcomes and expect complex problems to be distilled diligently and succinctly.

Promotion from Australia to this role. My research focused on applications that enable groups of people to work together by sharing information and processes. Assisted clients with market intelligence, research, analysis and custom consulting through examination of market trends and impacts as well as customer use of collaborative applications and enterprise social networks.

Responsible for the software research program in Australia, with a focus on SaaS, enterprise applications, and social business.

Responsible for prioritization and execution of core system changes less than $1mil. Role was focused on identifying IT and business implications along with analysis and alignment against future technology requirements.

With a strong focus on making connections across technology and the business, this role encompassed implementation and monitoring of the NZ Technology business strategic plan.

Delivered a research paper on potential applications of KAREN (Kiwi Advanced Research and Education Network) in New Zealand Centre's of Excellence research organizations as well as New Zealand's top Universities.