✔ Manages existing and new product offerings (IG Stories, Memes, TikToks) within the micro-content team, thereby increasing product uptake and revenue✔Leading a team of Content Strategists that involve providing hands-on guidance for their professional and personal development ------------------------Projects I worked on: ARTBOX 2023:✔ Successfully pioneered social media marketing strategy for ARTBOX 2023 with online reach of more than 2 million views. This was SGAG's… Show more ✔ Manages existing and new product offerings (IG Stories, Memes, TikToks) within the micro-content team, thereby increasing product uptake and revenue✔Leading a team of Content Strategists that involve providing hands-on guidance for their professional and personal development ------------------------Projects I worked on: ARTBOX 2023:✔ Successfully pioneered social media marketing strategy for ARTBOX 2023 with online reach of more than 2 million views. This was SGAG's first involvement in a physical event. ✔ Coordinated timelines and Execution of content on multiple social media channels (IG / TikTok)✔ Effectively managed and collaborated with multiple key stakeholders to achieve success of the project Show less

✔Assisted in planning and execution of content on SGAG's TikTok Account, growing it from 0 to 200k followers within 1.5 years✔ Conducted a workshop to train 60 creative team members to be more effective content creators and communicators, resulting in a 30% increase of average reach. ✔ Strategized content on various social media platforms that effectively communicate both the SGAG brand and client's messaging✔ Analysed media trends and translated them into actionable insights for… Show more ✔Assisted in planning and execution of content on SGAG's TikTok Account, growing it from 0 to 200k followers within 1.5 years✔ Conducted a workshop to train 60 creative team members to be more effective content creators and communicators, resulting in a 30% increase of average reach. ✔ Strategized content on various social media platforms that effectively communicate both the SGAG brand and client's messaging✔ Analysed media trends and translated them into actionable insights for content creation for the different social media platforms✔ Oversaw strategy and execution of content that increased click-through rates for SGAG's e-commerce shop on Lazada Show less

✔Led and facilitated ideation sessions within the team to create content that went viral - reaching more than 1 million people✔ Conceptualised and Produced engaging content daily on social media platforms (Facebook, Instagram, Tiktok) for various brands✔ Facilitated a novel initiative to identify factors that contribute to a post's success on the brand's platforms, and utilised these findings to increase engagement✔ Cast member and producer of various forms of video content - long… Show more ✔Led and facilitated ideation sessions within the team to create content that went viral - reaching more than 1 million people✔ Conceptualised and Produced engaging content daily on social media platforms (Facebook, Instagram, Tiktok) for various brands✔ Facilitated a novel initiative to identify factors that contribute to a post's success on the brand's platforms, and utilised these findings to increase engagement✔ Cast member and producer of various forms of video content - long and short form videos----Other opportunities I was involved in: + Ideating and curating questions for SGAG's PANIK! Game App — a fun live-stream quiz about all things Singaporean! Show less

✔Conceptualised and was part of the creative process in producing online content for platforms✔Efficiently managed Creative Director's calendar enabling him to prioritize more critical tasks and strategic planning

✔Oversaw the training of more than 20 newly hired part-time staff to ensure a thorough understanding of the restaurant's operational procedures