Brand strategy involving market diagnosis and planning with a focus on digital. Branding and Performance strategy, definition of KPIs, Paid media (Digital and traditional), social content calendar, SEO strategy, data analysis and creation of reports. Activities such as project manager and team leader with consultants and interns. Clients: Scania Brazil and others

Digital Media strategic and tactical planning with a focus on content marketing of 10 brands from Mondelez Brazil. Goals such as brand awareness, followers growth, social media engagement, earned impressions and talkability. Client budget control + digital influencer strategy. Client: Mondelez Brazil ( Lacta, Bis, Halls, Oreo, Sonho de Valsa, Bubbaloo, Trident, Club Social, Food Solutions and Tang).

I lived for 2 years in New York during 2020/2022, where I studied English as ESL (English as Second language), English Advanced with a focus on Speaking and Listening and some Pronunciation Private Classes. During the time living abroad I also took a SEO (Search Engine Optimization) course.

Digital Media strategic and Tactical Planning, implementation of campaigns focused on digital platforms as Facebook Business and Google Adwords. Clients budget control, Negotiation for traditional media such as radio and OOH, creation and presentation of quality and quantity campaign reports.Clients: Starbucks Brazil, Mais Pura Popcorn, Amarula Brazil, Estrella Galicia and others.

Experience with Digital Paid Media such as Google Adwords (Search, GDN and Youtube).Client: General Motors