Vanessa Visaga Email and Phone Number
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I love bringing empathy, innovation, creativity, and passion to the marketing field. It is my drive for growth that influences my achievements and defining moments in this industry. I can align, lead, and grow anything I set my mind to, from marketing objectives, campaigns, and creative teams to multimillion dollar success products and services, while staying on top of emerging tech, software, products, and trends. As a professional with an immigrant background, I can tell you that building a brand is much like building a culture that you hope will transcend barriers and time. My goal is to bring out the attributes your company offers and design that culture. Identify the brand that represents your community, product, and or service and find the elements that will help set it apart from the rest of the world.~My current focus~Helping organizations elevate their brands by analyzing, optimizing, and enhancing their marketing strategies and content to mark a clear path that will bring excitement, innovation, and transparency to their brand in order to build a strong community. Partnering with the right solutions and media channels to advertise campaigns for scalability, growth, and success.From helping conventions and event festivals sustain their communities through COVID-19 with digital event streaming platforms to creating solutions for social and digital media services to boost consumer circulation for multimillion dollar products and brands-I’ve had the pleasure of introducing innovative digital experiences to clients and brands for over 8 years. My passion for digital coupled with a strong design background has enabled me to create enhanced experiences for consumers and drive incremental sales for businesses all across the U.S and at a global scale. My talent is in driving an omnichannel approach that encloses, and aligns all of your platforms to your overall business objectives while optimizing marketing, digital, and creative efforts, across social, organic, and paid advertising, online retailers, paid search, DRTV, CTV, OTT, PPC, email, experiential marketing campaigns, and more. My skills include product advertising, paid search marketing, social media marketing, short & long term strategy planning, and management. I successfully lead and deal with all aspects of marketing and communications, including D2C marketing, upkeeping B2B relations, paid media campaigns, and digital event marketing.
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Head Of Strategy, Creative Advertising And Paid Media (B2B And D2C)CreatvelyUnited States -
B2B/D2C Growth Marketing & Digital Business Development ManagerTamtam Solutions Aug 2024 - PresentCurious about TamTam Solutions and how we can streamline your digital transformation? Let’s connect! Our turnkey services include web and mobile app development, tech optimization, and data security, specifically tailored for Healthcare, Finance, and E-commerce businesses.In my current role I focus on driving business growth through strategic digital marketing and business development initiatives. From building data-driven sales pipelines to optimizing campaigns and developing comprehensive content strategies, I help businesses scale and thrive in the digital space.Exp.- Leading cross-functional teams to execute scalable campaigns while identifying opportunities for digital transformation. - Leverage SEO, CRM integration, and targeted lead generation strategies to enhance visibility and foster long-term client relationships. -
Senior Growth Specialist - Marketing & Creative DirectionSolution Community Dec 2022 - PresentLewes, Delaware, Us -
Digital Marketing Specialist/ ManagerSolution Community Dec 2022 - Oct 2023Lewes, Delaware, UsStrategic Social Media Management: Conducted in-depth research to identify key accounts weekly, ensuring alignment with our brand values. Made plan to engage with influencers, celebrities, and relevant organizations to amplify reach.Created a Content Calendar Optimization: Prioritized and populated the content calendar with high-quality post ideas, that would ensure consistent and engaging content flow across all social media platforms.Direct Engagement: Proactively DM'd initial posts to personal network connections, enhancing initial reach and engagement.Interacted with relevant handles and brands. Content Curation and Reposting: Followed relevant content weekly, and maintained a list of organizations for potential reposting opportunities.Global Humanitarian Outreach: Followed key humanitarian organizations worldwide to support global efforts and align with our brand’s mission.Community Engagement: Regularly reached out and organized comment marketing strategy to increase visibility and engagement. Monitored and analyzed social media metrics to track performance.Department Implementation: Helped implement the social media department and rallied communication managers for each platform, ensuring a cohesive and aligned strategy.Notable Accomplishments:Brought Enhanced brand visibility stategy and engagement through targeted social media tactics. Built a raport with organizations interested in our mission.Implemented a comprehensive content calendar, that would result in increased audience engagement.Supported global humanitarian efforts by connecting with key organizations.Established a unified social media strategy and supported creative designers by coordinating communication, and uplifting morale. -
Senior Creative Content Manager (Consultant)Connecticon Apr 2018 - Jul 2024Newington, Ct, Us -
Executive Assistant / Digital Marketing Creative & Social Media DirectorConnecticon Jul 2018 - Oct 2020Newington, Ct, Us• Coordinates with the vice president and president of the organization for better communication tactics and visual development of the organization, while working with various departments to develop/ updated guidelines for the improvement and increase registration sales from year to year.• Strategies with the publications and programming departments & directors to maximize the growth of popularity and traction received for the event.• Administers and schedules social media for industry trade shows / events• Directs creative teams through interactive tools such as Asana, and Click up to organize tasks and successfully create templates for celebrity announcement layouts, graphics for branding and print collateral for the event.• Coordinates with the social media and creative teams in the development of digital content. -
Digital Director - Creative Media, Paid Ads, Ott/Ppc/CtvIkigai Marketing Works Jan 2022 - May 2024Established, and led cross-functional teams and agencies to optimize content and marketing strategies across platforms, brands, and accounts in social media, and paid media channels. ● Spearheaded the change and implementation of comprehensive marketing strategies resulting in revenue growth exceeding $16M+ within 8 months in Amazon Seller Central and Walmart Connect Advertising platforms.● Monitored campaigns on Google, Bing, and CTV channels, achieving effective brand positioning and promotion for As Seen on TV products, while managing the digital strategy of 20+ different skus, and product listings for the brand.● Effectively supported hiring efforts, and partnered with agencies to launch, produce content for, and optimize advertising campaigns and audience targeting on Google, Bing, and CTV channels like Roku, Hulu, podcasting platforms such as iHeart radio, etc.● Fostered transparency, accountability, and collaboration among teams and agencies to align with company goals.● Managed/ Monitored Google Ad campaigns implementation and revamping ranging from search to P-Max, display, and shopping.● Conducted a comprehensive website audit identifying areas for improvement in user experience, performance, and CRO. -
Digital Director & Creative Brand ManagerPooph Jan 2023 - Mar 2024Helped define POOPH's brand identity, optimizing content through A/B testing, SEO, and CRO to drive growth and deliver valuable insights.● Created, coordinated, reviewed, and distributed content strategically across different products and channels for advertising.● Planned Geofencing, and targeting for Google AdWords to find the best locations for product launches in support of the Walmart retail plan, all while coordinating the launch, and optimization of CTV/OTT & PPC campaigns.● Built optimization reports for agencies, and managed diverse product lines and over 28+ SKUs across 10+ platforms, employing an omnichannel strategy.● Oversaw weekly, monthly, and quarterly reports from agencies, optimizing campaigns on Social, paid search, while supporting Amazon efforts, and Walmart connect.● Facilitated the smooth transition of brand accounts during acquisitions, maintaining brand integrity and success from outsourced agency to inhouse strategies.● Monitored and analyzed digital performance, providing insights for continuous improvement and effective decision-making.● Led site audit pinpointing UX/UI enhancements, through a CRO report for Pooph.com, outlining launch strategy.
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Brand Voice ManagerPooph Jan 2023 - Oct 2023As the Brand Voice Manager at Pooph, I spearheaded the transformation of the company’s digital and social media presence, reversing negative perceptions and establishing a positive brand image. Through strategic management and digital expertise, I played a pivotal role in revamping the brand's reputation and boosting its market appeal.My responsibilities encompassed all things digital and social media. I tackled the challenge of addressing and mitigating negative reviews and slander, successfully turning around the brand’s image. This involved a comprehensive overhaul of Pooph’s social media and digital identity, making it attractive to investors and partners alike.Key Achievements:Executed a complete 180-degree turnaround of Pooph’s brand reputation, significantly improving its image on major platforms such as Google, Bing, Microsoft, Facebook, Instagram, Chewy.com, and more.Leveraged the Bazaarvoice tool and my own digital marketing expertise to manage and respond to customer feedback, enhancing the overall perception of the brand.Developed and implemented a cohesive social media strategy that increased positive engagement and elevated the brand's profile.Managed all digital touchpoints to ensure a consistent and appealing brand voice, contributing to increased sales and a stronger market position.Ensured that Pooph's enhanced digital presence positioned it for high valuation in future sales, with efforts leading to significant growth in sales and brand reputation.My role at Pooph demonstrated my ability to take a struggling brand and turn it into a market leader, showcasing the potential for substantial returns on investment. I am proud of the impact my work had on Pooph's journey towards becoming a highly valued and respected brand.
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Esports Tournament Administrator / LanMagfest, Inc Jan 2013 - Jan 2024Baltimore, Maryland, UsSetup, and management of the competition's key functions for esports and LAN gaming events. - Refereeing gameplay, and organizing elimination tournament brackets, or pairings of tournaments- Monitoring, tracking scores and statistics- Enforcing rules and regulations, arbitration- Officiating awards ceremonies -
Esports Live Stream CastingMagfest, Inc Jan 2017 - Jan 2023Baltimore, Maryland, Us -
Social Media Marketing SpecialistMagfest, Inc 2018 - 2020Baltimore, Maryland, Us -
Digital Marketing & Communications SpecialistWiraqocha Foundation Nov 2022 - Dec 2023Naalehu, Hawaii, Us- Analyzed, and made an audit for the website and social media strategy- Reassessed business goals with founder and built a social media strategy for Facebook and YouTube- Create, and establish social media presence on all platforms. -Optimization of YouTube and video content library- Monitor and proactively increase social traffic, growth and engagement for the organization - Optimize website traffic circulation through a site map- Integrate products from the Website through Shopify for Facebook, YouTube- Audit, track, and analyze audience circulation, and optimize targeting of paid adds.- Implement social media tools to track insights, and increase followers and engagement. -
Visual Arts Designer / ConsultantKenney And Associates Jun 2021 - Aug 2022Digital & Commercial Services Design -
E-Commerce - Brand Manager / Editor / StrategistSpectrum Brands, Inc Feb 2022 - Jun 2022Middleton, Wi, Us- Creates, coordinates, and distributes content strategically across different brands, and channels- Coordinates the launch of products through video content campaigns (Organic/Paid)- Reports Analytical growth and KPI to directors, and associates.- Overlooks YouTube Social for various brands: PowerXL, Emeril, Copper Chef, etc- Works as a Community Manager to build a dedicated audience and plan for the future- Generates and influences circulation of consumer traffic through a YouTube Growth Roundabout- Submits proposals and ideas to the Director for the production of relevant and trending content- Designs interactive moving picture and graphical content for various platforms- Edits video content, and administers the use of templates for brand continuity- Continuously rotates/updates brand design, and elements to grow impressions & brand visibility- Focuses on data analytics to drive and schedule content to reach our target market (Google Analytics)- Implements strategic marketing tactics: CTA buttons/cards and SEO throughout our YT video content- Organizes brand revamps on social to stay competitive and extend our business further- Collaborates with international team to integrate multicultural marketing to the brand -
E-Commerce - Amazon / Digital / Brand Manager (Youtube)Tristar Products, Inc. Jun 2020 - Jun 2022Fairfield, Nj, Us• Successfully optimizes content to ensure best product market fit across all channels under the Tristar Umbrella including brands such as PowerXL, Emeril Everyday, Copper Chef, Contour, PowerFit, Genie, etc.• Strategizes best practice SEO across all brands focused on the voice, the mission, and the goals of each.• Coordinates ad campaigns database for the company on AirTable and new content for product launches, while tracking progress of growth for all brands and products at hand through google analytics and KPI reports. • Collaborates, and strategizes marketing product campaigns while working alongside the Global director, and various departments in the organization. • Coordinates all digital media and video ads on YouTube platform for: PowerXL, Emeril Everyday, Copper Chef, Contour, PowerFit, Genie, etc. • Assists in the transition of focus as the organization goes from an all on TV marketing/ advertising agency to expanding in the realm of social media, mobile, and inbound digital marketing • Coordinates new product launches on YT through the creation of graphics and moving picture assets for these, while exploring possible growth opportunities and new ways of advertising the brands further through visual design, and digital media. -
Marketing Communications SpecialistLaunch Sep 2020 - Jan 2021Optimized a roadmap for UX design of the company's website. Brand Advisor.
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Director Of Digital MediaDesignshed Oct 2019 - Dec 2020Montclair, New Jersey, Uscommunity engagement, creative placemaking, design week, tactical urbanism, innovation design, strategic branding, public programming, cultural events, cultural experiences, crowdsourcing, design, economic development, educational programming, design showcase, event planning, entrepreneurship, social innovation, design thinking, citizen design, public installations, social empowerment, lightning urbanism, flash design, and design challenges -
Organizer: Digital Marketing & Creative DirectorLeague Of Conventions Jan 2019 - Dec 2020The League of Conventions: A Collaborative Online Charity EventI led the creation of a successful online convention that united four of the most notable conventions along the East Coast at the time. Our mission was to support charities and give back to our communities during challenging times.Strategic Planning: Developed a comprehensive plan to address COVID-19's impact on the convention industry. Brought together directors, executives, and volunteers to form the League of Conventions Charity Event.Brand Development: Directed and coordinated the creation of the brand and all associated assets for the event and organization from the ground up.Social Media Strategy: Designed and implemented social media content waves for multiple conventions simultaneously, ensuring organized and updated communication.Event Coordination: Managed a team of dedicated volunteers committed to delivering an engaging online convention experience.Content Management: Organized and released pre-recorded content daily, allowing attendees to browse at their leisure.Notable Accomplishments:Raised significant funds for Campaign Zero and the American Foundation for Suicide Prevention through a free online event.Successfully united four major East Coast conventions under a single online platform, enhancing community engagement.Strategically leveraged social media to promote the event, achieving high levels of participation and support.Our Mission:The League of Conventions aims to raise funds for charities, better the community, and provide a unique online convention experience. Our team of dedicated volunteers is committed to turning our convictions into action, bringing the convention experience directly to attendees in the safety of their homes. -
Proposal Coordinator, Seo Manager & Content CreatorRsc Architects Jul 2019 - Mar 2020Hackensack, Nj, Us• Successfully assisted with the making and review of RFP & RFQ marketing proposals, forms, books, and magazines enclosing qualifications and documents featuring the best of the company's assets, while following the required regulations and guidelines.• Assisted the Marketing Director with visual communication tasks such as creating templates, printed collateral, website content and the development of a marketing calendar.• Coordinated with professionals throughout different departments of the organization to ensure excellent PowerPoint presentations following up proposals, as well as the development of price reports and project schedules. -
Lab Manager & 3D Mvp DesignerThe Mix Lab Jan 2019 - Dec 2019Montclair, Nj, Us• Collects information to prepare proposals based on client's vision and designer's perspective, timeline of design, hours needed to complete the project, and other variables.• Uses InDesign, photoshop, and illustrator software from creative cloud to create various marketing materials and designs for the advertisement of the lab.• Works closely with clients to create, and design their desired prototype, MVP, or 3D printed product through Autodesk programs such as Fusion 360, Auto CAD, Inventor, Revit, Tinker CAD, etc.• Develops collateral, and content for the organization and the website while keeping it updated https://themixlab.org/• Manages, administers and stays involved in every stakeholder area of the lab• Maintains laboratory equipment performance by establishing quality standards; maintaining operations, quality, and troubleshooting procedures; ensuring staff compliance; and certifying 3D printers' performance• Coordinates with lab tech team and works on creative new ideas to successfully lead the organization of the lab and create a fun culture around innovation -
Laboratory TechnicianThe Mix Lab Sep 2018 - Dec 2018Montclair, Nj, Us -
Digital Marketing Creative DirectorWheatpaste Oct 2018 - May 2019Chief Executive - Creative Lead - Works with creative and executive team to develop company's marketing strategy, website and advertising. - Strategic development of creative direction and ideas- Plans advertising and oversees the creative process by giving guidance to CMA's (Marketing and Communications Assistants) to expand their career in communications and design.
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Brand & Product Presentation Specialist (E-Commerce)Enova Jun 2018 - Apr 2019New Providence, Nj, Us- Assisted Creative Director with the revamping and creation of company logos, infographics, icons, flyers, digital banners, motion graphics, video content, presentations, ecommerce ads, etc. - Coordinated with different creatives and a team to make excellent power-point presentations for the pharma speakers bureau and expand on medical communications technology- Developed pharma industry pharma marketing presentations and content -
Social Media Communications SpecialistMontclair State University Aug 2017 - Dec 2018Montclair, Nj, Us• Created marketing material for Student Communications: Illustrations / Designs / Photos• Writing and Editing Articles for various Social Media Platforms• Developed Target Audience Communications projects for the campus community• Researched Campus Communication while promoting student participation with the campus community -
Peer LeaderMontclair State University Jan 2017 - Aug 2017Montclair, Nj, UsThrough innovative, collaborative and focused initiative, the Academic Success & Retention Programs will use a holistic approach to foster student learning, development, and personal and academic success. Assisting freshman & transfer students through their transition to the university and to promote their participation with the MSU community by offering comprehensive and international services that support learning, engagement, and a timely path to graduation. -
Student AssistantMontclair State University 2016 - 2017Montclair, Nj, UsEnsuring enthusiastic, inclusive, safe and welcoming environment for all residents and guests of the assigned community. Responsible for ensuring a secure community, by allowing building access only to residents and their properly signed in guests. The SA is expected to act as a representative of the department and to utilize proper service etiquette when addressing the needs of all residents, staff members, and guests within the Montclair State Campus Community. -
Social Media Marketing & Promotional Branding AgentArrivia Mar 2015 - Sep 2018Scottsdale, Arizona, UsHelps promote ICE (International Cruise & Excursions) a top travel brand through Sears Vacations program by using different marketing strategies; such as guerrilla marketing to inform customers about their vacations endeavors and how they could be saving a lot of money by enrolling in our Sears Vacations VIP program. Devoted time to personally do presentations about the company and its benefits while showing an out-going, self-motivated, energetic, positive, fun & happy atmosphere. -
Substitute TeacherSource4Teachers Apr 2016 - Aug 2017Knoxville, Tennessee, UsAssigned to work in the absence of a regular teacher to aid students in understanding a subject matter, as well as to provide skills required for programmed lessons and purposeful training for the classroom he/she is assigned. -
Marketing & Sales RepresentativeWindsor Pharmacy Aug 2015 - Sep 2016Properly dispensed an average of 100 prescriptions per day, while managing around $3000 in cash or credit daily. Effectively resolved insurance calls rejections and other billing issues. Managed drug and supply inventories. Assisted other pharmacy staff with drug inventory, purchasing, and receiving. Conducted routine inspections of medication storage locations. Regularly stocked shelves, rotated stock and checked for expired medications.Completed new and updated patient profiles, including lists of patient medications. Receptively answered customer questions and helped locate desired items in the pharmacy. Efficiently operated cash register and handled cash, checks, and charge transactions. Helped achieve pharmacy business objectives by increasing sales and gross margins. Effectively prioritized tasks and organized workflow to increase efficiency. Communicated regularly with physicians, nurses, insurance companies and managed care organizations. Translated pharmacy communications for Spanish speaking customers.
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Sales Marketing / Brand RepresentativeExpress Jul 2014 - Nov 2015Columbus, Oh, UsCultivated and managed relationships with clients by giving them a great customer serviceAnswered customer questions about product availability and shipment times.Placed special merchandise orders for customers. -
Hostess ServerApplebee'S 2014 - 2015Pasadena, California, UsAnswered telephone calls, responded to inquiries & assigned patrons to tables suitable for their needs and according to rotation.Executed daily production list and goals while coordinating up to 18 servers in restaurant with capacity of 200.Consistently offered professional, friendly and engaging service, while greeting each customer with friendly eye contact.
Vanessa Visaga Skills
Vanessa Visaga Education Details
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Montclair State UniversityGraphic & Illustrative Design -
Montclair State UniversityEntrepreneurship/Entrepreneurial Studies -
Montclair State UniversityMarketing -
Middlesex CollegeGeneral
Frequently Asked Questions about Vanessa Visaga
What company does Vanessa Visaga work for?
Vanessa Visaga works for Creatvely
What is Vanessa Visaga's role at the current company?
Vanessa Visaga's current role is Head of Strategy, Creative Advertising and Paid Media (B2B and D2C).
What is Vanessa Visaga's email address?
Vanessa Visaga's email address is vi****@****con.org
What schools did Vanessa Visaga attend?
Vanessa Visaga attended Montclair State University, Montclair State University, Montclair State University, Middlesex College.
What skills is Vanessa Visaga known for?
Vanessa Visaga has skills like Microsoft Office, Adobe Creative Suite, Autocad, Data Analysis, Wordpress, Bloomberg Data License, Autodesk Software, Social Media, Social Media Marketing, Content Management, Marketing Strategy, Digital Marketing.
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