In this role, I fully managed and controlled all social media content for 3 winery resorts (10+ social media accounts). I tracked trends in order to grow engagement and optimize marketing campaigns, and grew our primary account's Instagram following by 20% in less than 6 months.

As a Wine Club Administrator, I managed and maintained our wine club database through the Microsoft Dynamics CRM. Our small team of 2 dealt with a membership of over 5,000 people, and responded to live calls, voicemails and emails. Through the CRM, we were also able to manage our online store, from which we processed and packaged web orders, wine club shipments and tasting room shipping orders. Being the face of the wine club also meant serving glasses and tastings, as well as handling retail responsibilities in the Wine Club Lounge.

Prior to the shift to an online orientation, we were tasked with representing UCSC in a positive and professional manner, and served as guides for new students and family members. Our duties ranged from greeting and directing participants to their sessions, to being knowledgeable of campus services and resources in order to provide accurate and helpful referrals. We were also responsible for all other aspects of the orientation programming, including preparation of orientation activities, set-up and breakdown, and check-in.After shifting to online operations, as many programs and businesses did in 2020, our responsibilities extended to include communication via email, phone, Google chat, and Zoom. We now had the much more difficult task of connecting with students virtually, and doing whatever we could to help smooth their transition to UCSC.

As a Student Life & University Guide (SLUG), we spoke with prospective and newly admitted students, providing resources and sharing our experiences. I was able to grow my proficiency for memorization, as well as refine my public speaking and quick thinking skills.