Vanessa Witt Email & Phone Number

Lakeville, Minnesota, United States

Greater Minneapolis-St. Paul Area

Laundrip is a laundry service for college students in the Twin Cities metro area. In the first semester of business, we washed over 3,500 loads of laundry for our students.www.laundrip.com

FMCG sales and marketing consultant and fractional head of sales and marketing. Helping omnichannel brands scale their businesses by building the roadmap and P&L critical to their growth objectives, including go-to-market strategies, international expansion, channel expansion, category expansion and brand + product positioning.

Greater Minneapolis-St. Paul Area

Sales strategy consultant for brands seeking to launch or optimize their Target and Meijer business with a passion and focus for merchandising optimization, new product sell-in, and omnichannel strategy. My team has expertise to bring to our brand partners across many categories, including health care, personal care, electronics and entertainment, baby, mobile, school and office, toys and grocery.

Greater Boston Area

One of the original members of the North American team launching the #1 infant feeding and soothing brand in the UK, Tommee Tippee, to North America to become the #2 feeding and soothing brand in the United States, so the business could achieve the necessary growth for the successful private equity sale of the total business. Trade Marketing & Category Manager (September 2013-February 2014)Stood up the North American Trade Marketing and Category Management division. Developed the pricing, promotion, merchandising and channel strategies across better/best bottles, cups, pacifiers, bibs and toddler feeding for specialty, mass, drug, grocery, ecommerce for US, Canada and Mexico. Developed the syndicated data, shopper insights and database management tools and strategies to support US, Canada and Mexico businesses. Earned category advisor status and the top two strategic retail partners at the time, Target and Babies R Us.National Sales Manager (February 2014-January 2017)Reporting to the General Manager/President of North America, led the sales division by growing the footprint of the business to major national retailers including Walmart US, Walmart Canada, BuyBuyBABY, Walgreens, CVS, Kroger, HEB, and ADUSA. Responsible for critical forecast and P&L management with the growth of the organization, as the business navigated a successful private equity sale in Q4 2016.Director of Trade Marketing and Category Management (January 2017-September 2017)As the organization transitioned into new ownership with a new goal of growth through M&A, built out the strategy and best practices to maintain positioning within infant feeding and soothing and scale across new categories.

Greater Minneapolis-St. Paul Area

Category Captain for the Beer category at Target and category advisor for beer category at Meijer. Deliver assortment, merchandising and promotional recommendations to drive sales and grow market share by utilizing IRI, market research and IR data.Earned 2013 vendor of the year in the Beer category at Target while Target outpaced market growth by double digits and earned over a point of share in beer category.

Hopkins, Mn

Category Buyer (July 2011-December 2011)Manage the assortment, vendor matrix, and financials of the seasonal bakery and deli businesses for the independent 1,000 retailers of the SUPERVALU Northern Region.Promotion Manager (May 2010-July 2011)Negotiate and manage all promotional funding for bakery items 1,000 independent retailers serviced through SUPERVALU Northern region. Develop and execute weekly bakery and deli ads and merchandising programs. Develop the strategy for promotional funding for seasonal bakery program.Category Management Assistant (November 2009-May 2010)Support the Category Buyer by managing the forecasting and demand planning of key retail partners, Miner’s SuperOne and Coborn’s. Manage the execution of the pricing, OI, accruals and allowances for wholesale businesses within the Grocery/Frozen/Dairy team.

Manage the inventory of a $50 million business in the Cards and Party department for all Target stores, to maximize sales and minimize unproductive inventory. Develop and execute strategy to ensure that the right product is in the right place, at the right time. Negotiate product and shipping variables to maximize department gross margin. Develop contingency plans to stay abreast of a dynamic sales and retail environment. Collaborate with buyers to develop an innovative and trend-forward assortment that satisfies guests and leads the industry. Lead the Stationery/Holiday division to maximize vendor relationships as Vendor Captain.

Develop and supervise over 200 student leaders and a budget of over $600,000; which comprises all of St. Olaf College’s student organizations and activities. Hire and supervise a paid staff of five students to serve as an executive cabinet for SGA. Represent the student body and St. Olaf College to the greater community. Represent St. Olaf to the Minnesota Association of Private Colleges.

Global Executive Mba

IESE Global Executive MBA, Class of 2022

Ba, Political Science, Economics

Activities and Societies: Class of 2007 Representative to the Board of Regents, Student Coordinator of Admissions Office Prospective.