Vanessa Wright Email & Phone Number

An accomplished Consumer Insight and Brand Planning Strategist with solid FMCG, Beauty & Healthcare experience. Psychology background, expert in understanding consumers across Southeast Asia, China, Australasia, US, UK, India, Africa & Middle East. Currently working at Unilever, as Global Director, Consumer & Market Insight, for the Health & Wellbeing division.Well-rounded proficiency in Qualitative and Quantitative methods, Portfolio/Innovation strategy, Creative campaign development, Digital Marketing best practice, Media effectiveness/ROI, Digital analytics and Social Listening.A spirited leader and generous coach, successful in managing global workstreams. Enables large, geographically dispersed teams to thrive. Instrumental in Functional transformation, pioneering new analysis techniques within a Centre of Excellence recognized for its high performance. Brings order to chaos and is highly perceptive when uncovering opportunities to sharpen business strategy, marketing plans, and advertising. Highly collaborative; able to command the best from partners. Philosophy is to 'Design for distinction': Stronger innovations; More impactful advertising; Repeatable ‘best-in-class’ models and approaches that drive growth and results.KEY COMPETENCIES:- Strategic Leadership- Team Building- Championing Insight for Business Impact- Consumer, Shopper & Media Insight / Market Research / Measurement- Creative Campaign Development & Optimization- Digital Marketing & Analytics incl. Capability Development- Portfolio Strategy for Winning Brands- New Product Development & Roll-out

Listed skills include Brand Equity, Market Research, Advertising, Integrated Marketing, and 17 others.