• Serve as the lead strategist and influencer marketing expert for agencies and brands in the apparel, lifestyle, health, and food/bev markets.• Manage influencer partnerships across TikTok, Instagram and YouTube, including campaign and budget planning, talent casting, partnership negotiations and contracts, briefings, relationship management, and post-campaign reporting. •Lead the implementation of improved cross-functional processes to streamline social media and influencer marketing initiatives.• Provide influencer marketing training sessions and serve as a resource for brand partnerships and influencer relationship management. Current and past clients include: Edelman, Freshly (Nestlé), Eat This Much App, kyoord, and Ettika jewelry.

• Oversaw influencer campaign strategies on Instagram and TikTok for portfolio of 25+ clients, including global non-profits, DTC brands, mobile apps, and service-based businesses.• Led and mentored a team of five Account Managers as direct reports.• Served as the client's primary contact, led status calls and kick-off meetings, and provided frequent project updates to exceed client expectations. • Managed projects and oversaw the timely delivery of campaign goals and key project milestones. • Developed and refined systems for talent casting, campaign management, and reporting to improve campaign results and project efficiency.

• Led all influencer marketing and brand partnerships from pre-launch and grew the channel to help the company reach 9-figures in revenue within 18 months of launch. • Managed all campaigns and partnerships on Instagram and YouTube (nano to celeb), including campaign strategy, creative direction, campaign planning, influencer sourcing, briefings, negotiations, budget planning, relationship management, and reporting — resulting in over $550,000 in revenue and over 12 million impressions. • Developed and launched Shapermint’s brand ambassador affiliate program, growing the program to over 950 ambassadors within two months. • Collaborated cross-functionally with Acquisition, Retention, and Brand teams to deliver conversion-oriented influencer advertising content and to ensure influencer content results across channels.• Identified and developed partnerships with entertainment companies, TV/Celebrity stylists, and PR agencies - working closely with each partner to reach key goals.• Hired, trained, and managed Influencer Marketing Associates as direct reports. • Supported the Head of Brand on brand campaign ideation and seasonal photo production concept and brief development.

• Managed strategy from pre-launch to drive qualified traffic to e-commerce store through social media, paid ads, affiliate and influencer marketing, email, and SEO. • Executed digital marketing strategy and initiatives, including the creation of all assets.• Generated KPI reports to monitor and improve performance.• Ideated creative concepts for branded photo and video productions.• Managed PR relations and outreach.• Analyzed visitor behaviors to optimize website and increase conversions.• Improve overall customer experience through branded packaging, store optimizations, and enhanced customer service• Handled operations of e-commerce Shopify site and Amazon store.

• Define brand strategy and visual guidelines for Instagram, Facebook and Pinterest accounts• Implement strategy to create pre-launch brand awareness and grow social media presence• Design and create branded content for all social media platforms

• Effectively lead, mentor and motivate the sales team• Exceed store sales plan and payroll goal by maintaining business awareness and driving sales o Top selling employee at Woodcliff Lake location in FY15• Promote a high standard for customer service and loss prevention• Execute operational and visual objectives, such as transfers, markdowns & merchandising• Create payroll reports, sales reports and daily business recaps• Utilize sales reports to analyze and improve store business

• Lead the planning and execution of all Instagram posts• Develop engaging content that meets company’s aesthetic expectations and weekly directives• Consistently grow account through quality content and high engagement• Analyze weekly results and adjust strategy accordingly

• Exceed the customer’s service expectations• Determine the customer’s needs and offer suggestions and alternatives• Assist in maintaining store merchandising and operational standards• Maintain a high level of awareness and concern for Loss Prevention• Maintain cash wrap organization, cleanliness and restock

• Recruit, hire, train and manage brand ambassadors for Field Marketing team• Coordinate Field Marketing events, including sampling event sourcing and staffing• Develop and maintain professional relationships with retailers and store managers• Assist with marketing initiatives and campaigns, including content development, influencer outreach and customer engagement• Create content for email campaigns, social media, website and events