Strategic consultancy with expertise in fashion that explores its avant garde concept and applies it on brands and strategies in different categories.With the unique combination of strategic planning, new and creative methodologies of research, trend analysis and emergent behaviours, Vanguard Strategy inspires brands to see beyond, in order to prepare and position them to come out ahead, launching trends, being ahead of the future.Clients: Aramis Menswear, Centauro, Renner… Show more Strategic consultancy with expertise in fashion that explores its avant garde concept and applies it on brands and strategies in different categories.With the unique combination of strategic planning, new and creative methodologies of research, trend analysis and emergent behaviours, Vanguard Strategy inspires brands to see beyond, in order to prepare and position them to come out ahead, launching trends, being ahead of the future.Clients: Aramis Menswear, Centauro, Renner, Almap BBDO, C&A, CO.R Inovação, Google, Ogilvy, JWT, Pepsico, Ambev, etchttps://www.vanguardstrategy.com.br Show less

Responsible for brand and communication planning for C&A Brasil.Working side by side with the Creative Team, I led projects like the annual brand and communication positioning, campaigns for all C&A's commercial events throughout the year, market and target behavior analyses, store and product analyses and their impact on the brand's image.Also worked very close to C&A's Marketing Intelligence area with projects that could analyze the brand communication as well as generate insights for… Show more Responsible for brand and communication planning for C&A Brasil.Working side by side with the Creative Team, I led projects like the annual brand and communication positioning, campaigns for all C&A's commercial events throughout the year, market and target behavior analyses, store and product analyses and their impact on the brand's image.Also worked very close to C&A's Marketing Intelligence area with projects that could analyze the brand communication as well as generate insights for it's future. Show less

Co-created a company that offers strategic planning and video content. Main areas: consumer behaviour, communication analysis, brand strategy, product trial, product strategy etcClients: Almap BBDO, CO.R Inovação, DM9DDB, Ogilvy, JWT, Pepsico, Ambev, etcwww.studioninja.art.br

At this brand consultancy, I managed projects of brand positioning, product development, brand architecture, consumer behaviour, communication analysis etcMain Projects:SPFW: Innovation projectOi Moda: Analysis of Oi's fashion sponsorshipLoungerie: Brand concept, target definition, product and communication guidelinesRede Globo: Brazilian society's core values and attitudesNatura: Natura hair (Category Strategic Positioning), Natura Plant (Branding & Brand Identity… Show more At this brand consultancy, I managed projects of brand positioning, product development, brand architecture, consumer behaviour, communication analysis etcMain Projects:SPFW: Innovation projectOi Moda: Analysis of Oi's fashion sponsorshipLoungerie: Brand concept, target definition, product and communication guidelinesRede Globo: Brazilian society's core values and attitudesNatura: Natura hair (Category Strategic Positioning), Natura Plant (Branding & Brand Identity, Brand Positioning, Portfolio Architecture, Product line claims), Natura Deo (Brand Positioning and insights for product innovation) Show less

Structured and coordinated a network of international correspondents for the agency. Assembled a team of 10 people based in Europe and US. Field research in Barcelona (Spain) and other European countries in order to feed and inspire Almap’s Planning area with news, trends and benchmarks. Clients: Carrefour, Pepsi, Claro, Havaianas and Boticário.

Worked at the Innovation area in the Planning Department called Communication Intelligence of Almap.Researched for information and inspiration that could open the agency’s and client’s minds for new approaches to their communication. Developed strategic planning based on research with national and international sources. Clients: Volkswagen, Claro, Embratel, Carrefour and Boticário.

Intern - Business DevelopmentProspected for clients (agencies and corporations) as partners and sponsors for musical projects. Created projects involving planning, musical content, events and media.