Vanessa Yen Email & Phone Number

Singapore

Singapore

• Influence organisation's direction & brand advocacy across departments• Strengthening team culture with curated leadership development workshops, learning & development programmes and service training• Initiate stronger cross-department collaboration• Work closely with Founder & CEO and General Manager of Singapore to strategise business development, cost efficiency• Lead Marketing teams in Singapore, Bangkok & Hongkong, creating strategies, solutions & enforcing brand… Show more • Influence organisation's direction & brand advocacy across departments• Strengthening team culture with curated leadership development workshops, learning & development programmes and service training• Initiate stronger cross-department collaboration• Work closely with Founder & CEO and General Manager of Singapore to strategise business development, cost efficiency• Lead Marketing teams in Singapore, Bangkok & Hongkong, creating strategies, solutions & enforcing brand guidelines Show less

- Lead marketing teams of Singapore & Thailand, planning all integrated marketing & sales strategiesand communications, working alongside the Founder and General Managers of the studios- Work on elevating the brand as Southeast Asia's leading boutique fitness studios through studioactivations and community engagement; seeing a constant growth and uptake of the servicesAbsolute provides.- Identify gaps within the business and industry, proposing initiatives to quickly… Show more - Lead marketing teams of Singapore & Thailand, planning all integrated marketing & sales strategiesand communications, working alongside the Founder and General Managers of the studios- Work on elevating the brand as Southeast Asia's leading boutique fitness studios through studioactivations and community engagement; seeing a constant growth and uptake of the servicesAbsolute provides.- Identify gaps within the business and industry, proposing initiatives to quickly leverage on opportunities to improve sales and brand standing. Show less

Clients--------Kydra• Wrote for their blogCOMO Hotels and Resorts• Produced F&B eDMsBanyan Tree Hotels & Resorts• Worked on International Women's Day 2020 Campaign• Covered 5 senior executives' stories; championing stereotypesPropertyLimBrothers• Produced attractive copies for properties on sale• Worked on social media captions• Reviewed videos (+ subtitles)• Website consultationUptas Learning Hub (Present)•… Show more Clients--------Kydra• Wrote for their blogCOMO Hotels and Resorts• Produced F&B eDMsBanyan Tree Hotels & Resorts• Worked on International Women's Day 2020 Campaign• Covered 5 senior executives' stories; championing stereotypesPropertyLimBrothers• Produced attractive copies for properties on sale• Worked on social media captions• Reviewed videos (+ subtitles)• Website consultationUptas Learning Hub (Present)• Marketing Strategy Consultation (incl. website, marketing funnels, advertisements)• Also managed copywritingOthers• I also offer writing services for descriptions/captions for small businesses Show less

Singapore

Singapore

Branding• Manage all branding work; revamped whole company's look & feel. Revamp initiatives included new Welcome Packs, Course Workbooks, website, social media materials• Company's sole Editor for all customer-facing materials (i.e. eDMs, social media, official statements, Course Materials)Advertising• Manage ad copies and visuals• conceptualise new ad directionsPublic Relations• Work with PR agency to strengthen company's standing

Banyan Tree Brand Lead for Integrated Marketing & Group Social Media, working closely with Marcoms AVP• Ownership of Brand & Content Strategy support across all channels + Brand.com; including but not limited to ideation, copywriting, imagery, project management• Annual Communications Plan, including review & update• Set success measure metrics – close monitoring of results & optimisation of all channelsPublic Relations• Handle media monitoring & social listening•… Show more Banyan Tree Brand Lead for Integrated Marketing & Group Social Media, working closely with Marcoms AVP• Ownership of Brand & Content Strategy support across all channels + Brand.com; including but not limited to ideation, copywriting, imagery, project management• Annual Communications Plan, including review & update• Set success measure metrics – close monitoring of results & optimisation of all channelsPublic Relations• Handle media monitoring & social listening• Track & prepare media reports • PR Agency management• Vet & disseminate press releases• Support in regional media liaison• Facilitate press trips• Canvass for relevant awards & manage central awards databaseSocial Media• Manage social media publishing & listeningtools; planning training for best practices (i.e. content, advertising, increasing followers and reach)• Develop social media strategy; content ideation & production• Manage brand social media accounts (i.e. Facebook, Twitter, Instagram, etc)• Execute all social media activities & Community Management • Measure & report social media activities/campaigns for optimisation E-mail Marketing• Develop effective content (copywriting, layout design) to drive traffic and conversions• Conduct post-campaign + periodic reporting & analysis Advertising• Work with agency on digital advertising plans to drive conversion (i.e. digital banners)• Analyse & report trends• Launch optimised online adverts through Google Adwords, Facebook etc. • Produce print ads to be published in suitable magazine titlese-Commerce• Work closely with web team to manage and monitor website performance - to drive web traffic & booking• SEO - engage in content creation with Search Engine Optimization in mind to improve online organic awareness• Work with Data Analyst to measure performance of digital marketing efforts Show less

Singapore

Worked directly with Marcoms Director and AVPBranding• Managed over 40 hotels’ communication materials – vetting, editing and approving • Upheld brand standards for language and art direction• Developed new and improved brand standards for hotels• Facilitated all new hotel Marketing Executives, Managers, Directors’ orientationCopywriting• Production of internal newsletter - thrice weekly• Managed copy for factsheets, brochures, tourshells, website… Show more Worked directly with Marcoms Director and AVPBranding• Managed over 40 hotels’ communication materials – vetting, editing and approving • Upheld brand standards for language and art direction• Developed new and improved brand standards for hotels• Facilitated all new hotel Marketing Executives, Managers, Directors’ orientationCopywriting• Production of internal newsletter - thrice weekly• Managed copy for factsheets, brochures, tourshells, website, etc• Editor of bi-annual hotel’s magazine. Managed the full production: ideation, copywriting, editing, managing copywriters, Chinese translation, art directionVisuals• Facilitated hotels’ photoshoot process• Vetted and approved images; ensuring brand standards• Personally photographed and edited images • Produced flyers and tourshells with Adobe In-Design and Photoshop• Reviewed photographers and videographers Show less

Singapore

• Taught Language & Literacy (English), Numeracy, Discovery of the World (Science and the likes of it) and Art. • Managed parent-teacher relationships and communication. • In-charge of classroom design and layout, designing the boards and content for the children to benefit from.• Special projects: Hosted/emceed at a Graduation Ceremony in 2015, presenting to a large crowd of parents and Ministers of Singapore.

Singapore

Worked directly with Events Managers and DirectorEvent Management• Worked directly with clients to ensure we meet all requests accordingly and within the budget given – from production of stages, event space/layout, door gifts, etc• Facilitated actual day event to ensure smooth progressPeople Management• Hired and managed talents, event crew and casual promoters• Managed clients directly and ensured client satisfaction/expectations met on the event’s execution… Show more Worked directly with Events Managers and DirectorEvent Management• Worked directly with clients to ensure we meet all requests accordingly and within the budget given – from production of stages, event space/layout, door gifts, etc• Facilitated actual day event to ensure smooth progressPeople Management• Hired and managed talents, event crew and casual promoters• Managed clients directly and ensured client satisfaction/expectations met on the event’s execution and outcome Show less

Singapore

Social Media• Developed social media content strategy and production; including but not limited to photography, video production and copywriting• Managed all social media accounts and execution• Tracked performance and optimised results for future content to improve brand awareness and brand strength• Studied social media trends and proposed ideas to stay up-to-date; proposed and created Resorts World Sentosa’s Instagram account (back in 2012) • In charge of audience engagement… Show more Social Media• Developed social media content strategy and production; including but not limited to photography, video production and copywriting• Managed all social media accounts and execution• Tracked performance and optimised results for future content to improve brand awareness and brand strength• Studied social media trends and proposed ideas to stay up-to-date; proposed and created Resorts World Sentosa’s Instagram account (back in 2012) • In charge of audience engagement and community managementCopywriting• Brainstormed on what consumer’s want to know – thinking one step ahead and hypothesised• Produced articles both consumer-facing, and for employees – RWS Blog and RWS monthly internal magazine (with thousands in a readership)• Hands-on with photography and writingPublic Relations• Identified key media/influencers (digital)• Facilitated press/influencer trips• Hosted and managed media/influencers/celebrities – i.e. during theatre production launches, red carpet events, theme park new releases, celebrity visits Show less

Bachelor Of Communication With English Language, Arts And Social Sciences

Diploma In Early Childhood & Care Education (Teaching), Elementary Education And Teaching

Diploma In Media Studies And Management, Mass Communication/Media Studies

Activities and Societies: - Part-time Writer for NYP's Blog - Cheerleading - Hockey Team