Heather Van Helmick Email & Phone Number

Hanover, Md, Us

Chevy Chase, Maryland, United States

• Manage 2 talented junior designers and provide creative direction to ensure error-free designs across various projects• Collaborate with 80+ marketing associates as well as external agencies to develop design strategies that align with both GEICO's brand guidelines and business objectives• Produce visually engaging graphics for 100+ print materials annually, including brochures, posters, and flyers, ensuring brand consistency over millions of dollars in marketing spend• Design and animate eye-catching digital graphics for social media, landing pages, digital marketing campaigns, and in-app screens; write copy for DEI social media posts & CRM emails

Chevy Chase, Maryland

• Conduct design presentations for clients and stakeholders, effectively communicating design concepts, gathering feedback, and keeping project statuses up-to-date• Toggle between 15+ projects simultaneously, meeting deadlines and maintaining a high standard of design quality• Overhaul outdated creative design standards; create performance marketing assets that include illustration, web design, photography, and other visuals, strategically curating 60+ unique print and digital assets per quarter• Develop modular and editable programmatic, paid, and organic creative solutions and templates, reducing time to completion by 4 days; adjust templates based on user testing and style guide updates• Develop a style guide for car, interior, and window wrap layout design for corporate and local offices to increase consistency across assets; provide feedback and direction to agencies and freelance designers

Chevy Chase, Maryland

Chevy Chase, Maryland

Baltimore, Maryland Area

• Regularly inspect signage to maintain consistent, appealing store environment; ensure all graphics and displays comply with company standards for quality and brand representation• Effectively communicate promotions, product information, and brand messaging through appealing, on-brand store displays• Work with Marketing to align designs with promotional campaigns; coordinate with store managers to understand store needs and effectively implement signage strategies• Craft informative signage using various materials and techniques, ensuring they follow brand guidelines

Arnold, Maryland

Annapolis, Md

• Welcomed and engaged with customers in a friendly and approachable manner, taking and accurately preparing orders• Mastered the discipline of latte art, increasing customer retention with aesthetically pleasing coffee creations• Maintained cleanliness and organization of the coffee station and work area, ensuring health and safety compliance• Assisted in managing inventory and restocking supplies, optimizing operational efficiency during peak hours • Collaborated with team members to maintain a smoothly functioning coffee shop and led new partner training sessions• Created captivating artwork on chalkboards, including hand-lettered menus, promotional signs, and decorative elements

B.A., Graphic Communications, 3.8 Gpa

Activities and Societies: Alpha Sigma Lambda Tau Chapter Honor Society

Associate’S Degree, Graphic Design, 3.33 Gpa

Activities and Societies: Graphic Design Club