Advise on communications and behavior change projects.

Founder of Free the PhD, a curriculum-based, Community forum supported, comprehensive career transition platform for STEM and other PhDs. We unleash the PhD's potential (https://www.freethephd.com). Founder and Lead Career Advisor: - Coached, trained and supported hundreds of PhDs in finding new jobs- Created original blended learning training program for PhD researchers seeking to transition into the workforce- Mentored academics and professionals around the world - Developed and executed behavioral change workshops at leading academic institutions to produce attitude changes and self-advocating behavior.- Conducted 1:1 interviews and coaching to support scientists struggling with professional development challenges- Business consultancy in content strategy, product positioning, behavioral change, and user experience research. - Planned, organized, marketed and hosted 8 day virtual career summit featuring 75 speakers: https://summit2020.freethephd.com/Part of Free the Degree (https://www.freethedegree.com/)At Free the PhD, we are PhDs helping fellow PhDs, and sustain career advice past the first academic transition into the challenges of the working world. We guide you in exploring the right career options for you, help you kickstart your networking, teach you how to edit your own resumes and cover letters, coach you in interviewing, and offer realistic moral support. Message with any questions! Visit our site at www.freethephd.com, and join us at: https://Freethephd.mn.co Free the PhD invites partners and advocates to help more researchers and scientists find their calling, no matter where it takes them. We believe our collective knowledge and experience will help to further the momentum for social change within academic training environments, for the better of researchers, academia and greater society.

-Lead marketing campaigns and own product marketing initiatives for the lab-developed test (LDT) Empower Hereditary Cancer Test in the women's healthcare space.-Launch and manage omni-channel marketing campaigns to raise awareness, stimulate demand, and influence audience mindset and behavior. Create landing pages and digital lead generation funnels, create infographics, brochures, webinars, sales playbooks, white papers, blog posts, case studies, sales presentations, and product explainers. Campaigns led to highest sales volumes during campaign timeline throughout the year, along with increased digital and web engagement. -Motivate and engage national sales force to leverage product and brand messaging, and educate on use of new sales tools for increased impact during marketing campaigns. -Provide weekly update to sales and medical science liaison (MSL) team on product updates, sales tools, competitive intelligence and other timely product information. -Conduct regular surveys of the field team and leverage feedback to tailor marketing initiatives. -Manage sales support requests from national field team of sales representatives and medical science liaisons-Conduct market research and voice of customer surveys to understand market pain points and map user journeys.-Manage partnership development with patient advocacy groups, professional societies and KOLs-Identify and provide solutions to gaps in sales and marketing processes to streamline communication and increase inter- and intra-team efficiency -Lead cross-team collaborations and partnerships with Product, User Experience, Corporate Marketing, PR, external vendors and other business units.

-Manage physician relationships and clinician education across the Canadian market to drive adoption and proper utilization of lab-developed neurology tests (genetic panels, immunology assays, histological tests, and cell-based assays).-Create and present slide decks on clinical topics to clinicians, laboratory directors, clinical researchers and key healthcare decision-makers.-Support brand messaging and drive awareness of product launches through regular distribution of product updates, educational newsletters, CME offerings, conferences and educational multimedia to prospects and clients-Work cross-functionally with regional management, product and marketing managers, clinical educators, service managers and leadership to pursue business opportunities.-Translate primary literature, clinical studies and client stories into sales talking points and objection-handling tools.

Responsible for commercial growth in APAC territory, owning direct and distributor capital equipment sales. Own localization of marketing strategies, marketing events, distributor management and training, sales & business development, and supporting local customer success.

Business Strategy & Thought Leadership | Own go-to-market strategy for entering the Chinese market, creating and managing strategic plan for entering complex, competitive landscape. | Manage and conduct sales & support training for product distribution partners and team in China, Hong Kong and Taiwan. | Own go-to-market strategy for entering Korean market, identifying and building relationships with industry thought leaders. | Managed day-of logistics and communication with media entities during on-site media interviews and filming (e.g. Bloomberg News) Behavioral Change Management and Content Strategy -Led Customer Success Support Knowledgebase overhaul and redesign, addressing pain points in the customer journey and user experience with cross-functional team to improve user workflows. -Champion and lead UX research to drive corporate content strategy and improve client engagement, including Voice of Customer interviews, ethnographic studies and surveys from global customer base. -Moderated and conducted client testimonial and feedback interviews. -Outline and create educational content and blended learning e-learning modules to educate and engage external customers and internal employees

Product Marketing-Content strategy and content creation for world-wide commercial launch of two flagship high-tech hardware and software products & accessories, from sales enablement tools to product support collateral.-Pitched and produced explainer, promotional and customer support videos for product launches.-Conduct Voice of Customer interviews, surveys and data gathering for market research.-Identify, pitch and manage strategic partnerships for business development and market growth.Project Management-Launched corporate training program for global Field Sales Managers and Field Application Scientists (Field Support), including curriculum creation, e-learning resource development and hands-on technical and surgery training. -Own quarterly customer training workshops-End-to-end production of original product and support content, from technical product user guides to website copy, email campaigns and social media collateral for customer support, marketing and lead generation. Resulted in up to 55% digital marketing conversion rates for select content.Skills & Software:--Project management (JIRA, Asana, Samepage, Basecamp, Excel) --Customer support processes (Desk, Salesforce)--Online Content Management (WordPress, Drupal)--Digital marketing automation (Hubspot, Mailchimp)--Copywriting, editing, proofing (Microsoft Office Suite, Samepage, Google For Work Suite)--Digital illustration and graphic design (Photoshop, Illustrator)--Voiceovers and audio production (Mixcraft)--3D modeling and animation (3D Studio Max, Adobe Premiere)--Mandarin Chinese

Lead laboratory alpha testing and creation of new neuroscience research applications of in vivo brain imaging technology. Troubleshoot with and guide scientific users with surgical, procedural and experimental questions. Create scientific training protocols, illustrations, animations and diagrams. Produce and edit marketing videos. Present lectures and seminars to prospective customers and qualify leads.

Freelance writing and reporting on issues of concern to the Asian American community, from health care to minimum wage.

Freelance writer for the first Chinese-English bilingual cultural magazine, with physical distribution in the United States and China, as well as a global online presence at http://www.fromzine.com/

Authored articles for AWIS Magazine, investigating and highlighting stories of women in academia, medicine and entrepreneurship.

Graduate student in the National Institutes of Health Graduate Partnerships Program (Brown University).

Conducted 2-photon imaging through chronic cranial windows of experience-dependent gene expression in individual frontal cortical neurons in mice performing motor tasks.

Cloned, purified and performed biochemical assays of dihydrofolate reductase protein.

Illustrated Penn State biology lab manuals; handwritten and computer aided drawings are currently published as part of those biology course texts.