Responsável pelas ações de Marketing, Relacionamento com Clientes, Comunicação, Novas Ferramentas de Prospecção, Feiras e Eventos.

In career transition supported by LHH

• Ipiranga´s Retail School, training gas station and store retailers, franchisees, managers and attendants based on the analysis of knowledge and skills required and through various methodologies, with on-site programs, online, nationally and internationally.• Training programs with institutions such as hsm Educação Corporativa, Disney Institute, Cornell University, Pittsburg University, NACS Show, Varese, Gouveia de Souza and Praxis Business.• Customized the Quality Service and Leadership Excellence trainings with Disney Institute, focusing on Customer Experience and Leadership & Team Engagement.• Training trips to the NACS Show taking around 1,000 Ipiranga retailers and franchisees a year to participate in the fair in USA and technical missions to USA, visiting different retail stores and gas stations.• Sales, National and Retail Conventions, held in different formats: presential at RioCentro (7,000 people), in a hotel and movie theaters throughout Brazil; remotely by means of Lives.• Incentive programs for all audiences in the Ipiranga business chain: Clube do Milhão, a program for around 8,000 retailers and franchisees; Anfitriões, a program for around 400 employees in the commercial area; and Clube VIP, for around 60,000 gas station and franchise employees.• Rewarding trips for groups of around 1,000 people to different destinations in the world providing the champions with unique experiences.• Marketing communication strategy with gas station retailers, franchise owners, their employees and the commercial team through different channels: customized websites, Workplace, Whatsapp, Lives, videos, emails and others.• Lives with retailers, franchisees and commercial team. Attendance ≅ 3,000 people.• Member of the Diversity Committee, contributing to policies and actions to include minoritized groups.• Participated in special projects of the Company, to guarantee the Posto Completo (Full Gas Station) strategy.

• Structured annual events in several cities in Brazil to launch Clube Vip, an incentive program for gas station and franchise employees, with an audience of roughly 10,000 people/year.• Developed and implemented TV VIP, a weekly online training on products, services and customer service for gas station and franchise employees. • Managed the Ipiranga Bank of Candidates, an exclusive website for retailers and franchisees developed in a partnership with Vagas.com and e-Talent, to help them recruit the ideal person.• Developed specific in-the-classroom and on-the-road training programs for gas station and franchise managers and attendants throughout Brazil, using trained instructors for roughly 25,000 people/year.• Responsible for managing the Clube VIP, an incentive program for around 60,000 gas station and franchise employees.• Responsible for managing Ipiranga´s Retail School, training gas station and store managers and attendants through various methodologies, with on-site and online programs.• Management and development of sales actions for Ipiranga uniforms.

Development and implementation of training programs for professionals from the Chevron sales team, retailers, franchisees and their teams.• Training of the commercial team through the preparation, customization and implementation of sessions for the development of skills identified as priorities using Skill Building, an online tool employed by business consultants and their managers to assess sales skills and identify gaps.• Development and implementation of “On the Job Training”, an e-learning and presential program for new employees in the Marketing and Sales areas.• Customization of global training programs and development of local programs to meet specific needs in sales training, customer service, new product launches, team management, security and others, always in accordance with the company's operating principles, focused on business results.• Development of Texaco brand retailers through sessions focused on sales, service, new product launches, people management, leadership, safety and others, in accordance with the company's vision, mission and values.• Training of employees at Texaco service stations in customer service, products, sales, environmental safety, robbery and theft prevention and others.• Implementation of programs to train franchisees and employees of Star Mart convenience stores.• Training and lectures for small, medium and large groups.• Participation in meetings with COF LatAm (Center of Focus) and other training professionals in Latin America to share best practices from each country.

Development of training and qualification programs for professionals from different Oi channels throughout Brazil.• Development of sales training programs, products and training of the sales team of all channels.• Development and implementation of the “PEV” (Sales Excellence Program), Training of “Mystery Shoppers” for implementation at POS and Training of Trainers.

Consulting to corporate clients, development of sales training programs and training instructor.• Service to Corporate Clients from different segments, presenting solutions and implementing sales training programs for companies such as Amil, Brasif, Coloplast, Embratel, Claro, Tim, Oi, Sensormatic among others.• Great experience in Sales Training, developing programs and conducting training sessions for the sales force (direct and indirect) in the Retail, Business and Corporate segments.• Training of hundreds of sales professionals, from consultants to sales directors, in Sales Techniques, Negotiation, Strategic Sales and Consulting Sales.• Negotiation and sale of solutions and training programs for corporate customers.• Experience in monitoring the commercial team in the field to diagnose gaps in sales and develop training programs.

• Experience in the management of the commercial area, coordinating insurance sales focused on recruitment and development of sales professionals, administration, development and implementation of motivational campaigns and sales actions, team coordination of inbound and outbound telemarketing, development of sales management tools, with monitoring and analysis of results for the planning and implementation of new actions.

• Development, improvement, and implementation of training programs for new products, marketing and sales.• Sales support for big accounts clients, supporting the sales strategy and acting in the after-sales.

• Customer service in all stages of market research and exposure of results with market analysis.• Quantitative Research: interview with clients to define objectives, prepare a questionnaire, organize data, analyze research and market information and present the results to the clients.• Qualitative Research: group discussions and in-depth interviews.