Vânia Minatti Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

Researching international e national brands, contacting and negotiating with them for Casa Cipó, a destination concept store located in São Paulo that offers Lifestyle Products in Fashion and Accessories, Home & Design Categories.Analyzing Product Categories performance, managing store stock and Planning Purchases accordingly.Product Training for successfull launches and frequent team work with other important areas to achieve better sales results, such as Marketing, Visual… Show more Researching international e national brands, contacting and negotiating with them for Casa Cipó, a destination concept store located in São Paulo that offers Lifestyle Products in Fashion and Accessories, Home & Design Categories.Analyzing Product Categories performance, managing store stock and Planning Purchases accordingly.Product Training for successfull launches and frequent team work with other important areas to achieve better sales results, such as Marketing, Visual Merchandising and Ecommerce , giving product information inputs, new product arrival status and defining promotion or other punctual actions. Show less

São Paulo, Brazil

Coordinating the Buying Team for Female Apparel Categories (Richards, Ellus, Bobstore and Salinas brands). Responsible for negotiating the styles with suppliers according to collection calendar, making sure the deliveries would happen within the deadlines. Daily follow up to solve production problems or delays and new suppliers research. Constant sales analysis, product princing and collection edition.

Blumenau Area, Brazil

Created and managed an online brand, negotiated with suppliers and produced content. Planned, prospected and sold trend´s researching projects for clothing manufacturers, which included research trip to NY, pilot purchasing and content presentations.Free-lanced as fashion consultant in several projects, specializing in personal color analysis.

Blumenau, Santa Catarina

Structured the Buying Department, defining norms and consequences for suppliers to follow the established calendar dates. Designed sales reports to analyze product performance and respond with reorders, marketing actions, price markdowns or to direct Product Department´s new designs.Purchased all category products, improving margin rates within negotiation and pricing strategy.

São Paulo Area, Brazil

Managed sales reports daily, aligning key points with Product Development Department.Analyzed and debated with Planning Department the Handbags and Accessories product and price range mix.Elaborated studies on market trends and competitors’ products and pricing. Conducted monthly reviews of the Handbags and Accessories product line seasonal collections.Led communication with franchisers to present new collections and share sales performance reports to support better purchase… Show more Managed sales reports daily, aligning key points with Product Development Department.Analyzed and debated with Planning Department the Handbags and Accessories product and price range mix.Elaborated studies on market trends and competitors’ products and pricing. Conducted monthly reviews of the Handbags and Accessories product line seasonal collections.Led communication with franchisers to present new collections and share sales performance reports to support better purchase decisions. Performed frequently store checks to get insights and to understand anomalies. Show less

São Paulo Area, Brazil

Monitored category sales (Female knitwear, Handbags, Shoes and Underwear), having insights on how to improve product mix. Negotiated product costs with suppliers and delivery dates accordingly to collection calendar. Defined size ranges, pricing and store allocations for the category seasonal purchases. Conducted store visits to analyze consumer behavior and to keep connected to sales personnel and product information. Defined action plans, quickly responding to Market… Show more Monitored category sales (Female knitwear, Handbags, Shoes and Underwear), having insights on how to improve product mix. Negotiated product costs with suppliers and delivery dates accordingly to collection calendar. Defined size ranges, pricing and store allocations for the category seasonal purchases. Conducted store visits to analyze consumer behavior and to keep connected to sales personnel and product information. Defined action plans, quickly responding to Market demands or high stocks with reorders, allocating between stores and implementing price markdowns. Show less

Wisard, 308 Vila Madalena

Prospected and presented communication projects to clientsOrganized the briefings inside the agency and delegated planning and art execution between professionalsPlanned and executed collection launching campaigns for Triton and Coca Cola ClothingPresented and implemented POS communication calendar, events and material for all Triton and Coca Cola Clothing stores

Sao Paulo, Brazil

Organized the brand communication strategy, controlled offline marketing budget and leaded 3 people team.Developed tools to improve sales and contract renovations, which led to the best renovation KPIs in a 5 years period.Planned and launched first TV campaign and a robust media plan that included different channels.

Sao Paulo, Brazil

Collaborated in projects related to Customer Relationship Management, such as mapping client´s processes to indicate best CRM database tool. Constructed plans to solve issues after database migration from one of the biggest banks in Brasil.

Graduação, Comunicação Social - Publicidade Propaganda E Marketing

Activities and Societies: ESPM Handball Team, Volunteering at PROMO ESPM (Events Agency), and others.

Master, Luxury Marketing Management

Curso Comprador De Moda