Vani Bhoopathy Email & Phone Number

Chennai, TN, IN

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

• Successfully drove B2B marketing strategies, achieving a 100 CR revenue milestone within the first fiscal year.
• Applied technical skills in product marketing, market intelligence, and Go-to-Market strategy.
• Oversaw customer acquisition, retention, sales enablement, and market insights through diverse channels.
• Managed an 8-member in-house team and collaborated with vendors, showcasing expertise in communication, leadership and cross-functional collaboration.

Chennai, Tamil Nadu, India

• Extended expertise to GPN Properties, a luxury real estate B2C company owned by the Director, driving brand development, marketing collateral, sales enablement, and customer management.
• Successfully launched 7 projects within the first year.

Chennai, Tamil Nadu, India

• Spearheaded omnichannel strategies for brand and product, scaling the company to 5000 touchpoints pan India and 1000 daily consultations within two years, optimizing ROI and reducing CPA by 70% during a Covid lockdown.
• Mentored a team of 10, focusing on Go-to-Market and Positioning strategies along with market segmentation and competitor analysis to carve out a distinct niche in a saturated market.
• Assisted the Sales Team with Training, Strategy and other required sales enablement collateral.
• Collaborated with the product team to deploy successful mobile and app-based products, incorporating market feedback to optimize UI/UX.
• Implemented targeted landing pages for diverse audiences, demonstrating creativity and attention to detail, resulting in enhanced customer acquisition and retention strategies.

Anna Nagar, Chennai

• Led end-to-end execution of client campaigns and e-commerce projects, ensuring alignment with objectives for B2B, B2C and D2C clients.

Chennai, India

Worked in the Core Team as part of 3 projects.- A R Rahman's Encore 4 City India Tour- A R Rahman's Journey Concert, Dubai- Prabhu Deva Live with the Legends, Sharjah

Valasaravakkam, Chennai

• Co-founded a successful restaurant, overseeing branding, operations, holistic advertising, partners and vendor onboarding.
• Implemented process efficiency and secured a ~2x buyout offer.

Bengaluru Area, India

End to end handling of the brand/project. From the pitching stage to the financial negotiation stage to conceptualising with the team and developing strategies basis the brief. Executing the approved concept keeping the brand guidelines and market requirements in mind and most importantly, delivering within the deadline!Working in an agency which works.

Bengaluru Area, India

Sister agency to Pink Lemonade. Worked on clients for both agencies simultaneously.

Bengaluru Area, India

Worked with the Percept D'Mark team in conceptualzing and working on various events along with support during the Pre Event and during the Event.Worked on a varied set of events such as - Obesity Foundation of India's Walkathon, TOI Campus Connect, Band Hunt 2012, FloRida Concert Chennai, etc.

Noida

Worked with the News Team to understand how the production works and how content is packaged for Television. Learned how to use softwares to edit for 'highlights' and create content for tickers, source the internet for valid content, etc.

Bachelor Of Science (Bsc), Electronic Media

Activities and Societies: Mister of Cultural Affairs, 1st Year College B.Sc. Electronic Media

Commerce With Computer Science

Activities and Societies: Scholastic Book Club, Youth Social Movement Club, Road Safety Patrol Club, Sports: Basketball, Kho-Kho, Running.